Experience

University of Akureyri

• Iceland
• Higher Education
• 100 - 200 Employee

• Assistant Professor

  • Oct 2020 - Present

  Teaching and research in Family Business, Corporate Governance, Management, and International Business



Universität Witten/Herdecke

• Germany
• Higher Education
• 100 - 200 Employee

• Project Manager & Senior Research Fellow

  • Jun 2018 - Dec 2020

• Corporate Governance & Strategy - PhD Candidate

  • Oct 2014 - Jun 2018

  Develop and implement scientific researches on corporate governance of family firms across different institutional settings, family business strategy, the role of the board and the family CEOs in resource provision, and network establishment in family firms during internationalization process.• 1st Project: Analyze various governance structures and management practices of firms in advanced Western and Asian emerging markets - published in International Journal of Management Reviews• 2nd Project: Analyze the strategic role of Board of Directors and CEOs in risk management and resource provisions - revise & re-submit in Entrepreneurship Theory & Practice• 3rd Project: • Analyze managerial and market strategies during firms’ internationalization process - revise & resubmit in M@n@gement



VietJet Air

• Vietnam
• Airlines and Aviation
• 700 & Above Employee

• International Marketing, Media Relations and Management

  • Sep 2013 - Apr 2014

  VietJetAir is New Age Airline and is the first Vietnamese private Airline in Vietnam that is licensed to operate in both domestic and international markets. VietJetAir is a fast growing low cost carrier (LCC) in Vietnam and in the region which commenced its operation since late 2011 starting with only three aircrafts. After two years, VietJetAir is currently operating 10 A320 aircrafts on an intensive network of 16 destinations equivalent to 600 flights per week. The carrier has obtained 30% of market share (domestic). On 11th Feb 2014, VietJetAir finalizes a giant order of 100 aircrafts with Airbus. The carrier is ambitious to expand its operation in Southeast Asia and Northern Asia in 2014. Main tasks at VietJetAir: • Analyze new international markets/routes to Singapore and Taiwan• Develop international marketing strategies in the region• Boost international media coverage and press relations



University of Akureyri

• Researcher Fellow

  • Jan 2013 - 2014

  Researcher on Trade Finance and Risk Mitigation in cooperation with Professor Dr. Hilmar Þór Hilmarsson at the University of Akureyri, Iceland



US Embassy and American Chamber of Commerce

• Consultant, Project-based

  • Sep 2012 - Jan 2013

  • Advise most feasible solutions in trade finance to buyers and financial institutions • Assess buyers’ financial constraints in trading with US partners • Analyze competitiveness of U.S. Ex-Im Bank in Vietnam (versus local, bilateral and other multilateral financial institutions)



Marel

• Iceland
• Machinery Manufacturing
• 700 & Above Employee

• Market Strategy Analyst (MSc. project)

  • 2011 - 2012

  • Research on market potentials on livestock and fishery industry in Vietnam• Develop strategic operational models for different stage of development in Vietnam and Southeast Asia to reduce overhead costs and remain competitive • Analyze and propose different financial instruments offered by Export Credit Agencies including buyer and supplier loans and guarantees to avoid associated risks in cross-border transactions(These work scopes were also used for Master thesis)



Viet Hung Urban Development and Investment JSC

• Public Relations & Marketing Manager

  • 2009 - 2010

  Responsible for the development and implementation of all marketing and PR activities including:• Plan, control, and allocate annual marketing budget of EUR 140,000• Develop and implement market research, marketing and advertising plans, and optimize SEO tools and contents• Evaluate and manage marketing and media procurement • Establish and maintain press relationships • Coordinate with Board of Directors to manage crisis and corporate communications• Coordinate and assist sales events• Organize grand ground-breaking event with more than 800 guests attended



Sara Group

• Sales & Marketing Manager

  • 2007 - 2009

  Fashion/men wear department• Monitor and analyze market trend and demand• Forecast sales volumes for new import and/or local production • Propose selling prices and seasonal sales campaigns • Identify and evaluate potential sales outlets• Implement raw materials procurement and vendor management • Develop all PR & marketing plans and supervise the implementation• Evaluate advertising plans and control the budget• Enhance sales and marketing via SEO tools



Hoa & Le Communications Ltd

• Sales & Marketing Executive

  • 2007 - 2007

  Advertising Manage and develop the brand of Travellive Magazine.Maintain and increase the distribution network.Events Management.PR articles and Press Release Service.