Experience

AGRI-associates - Agribusiness Recruiters / Personalberatung

• Germany
• Staffing and Recruiting
• 1 - 100 Employee

• Senior Consultant - Agribusiness Recruiter

  • Sep 2019 - Present

  Personalberatung mit Fokus Agribusiness / Agribusiness Recruiting Fach- und Führungskräfte / Professionals and Executives Branchenfokus: Unternehmen und Organisationen des Agribusiness mit Schwerpunkt Landtechnik / industry focus: Agribusiness with special focus on agricultural machinery Personalberatung mit Fokus Agribusiness / Agribusiness Recruiting Fach- und Führungskräfte / Professionals and Executives Branchenfokus: Unternehmen und Organisationen des Agribusiness mit Schwerpunkt Landtechnik / industry focus: Agribusiness with special focus on agricultural machinery



Conscience VC

• United States
• Venture Capital and Private Equity Principals
• 700 & Above Employee

• Freelance Business Consultant

  • Dec 2018 - Present

  Consultancy portfolio and services of Dr. Tobias Wronka, Freelance Consulting 1. Interim Manager for Sales, Marketing and Market Research 2. Business Consultancy a. Dealer development & optimization of sales organisation and sales processes b. Prozessanalyse und -optimierung im Verkauf und Marketing c. General organisational development and optimization d. Strategy consulting e. Project management 3. Coaching of agribusiness executives 4. Agribusiness expertise: a. Development of new business opportunities and products (market opportunities, potential solution concepts) b. Competitive intelligence c. Industrial Advisor on trends in the European Agribusiness 5. Market research consultancy combined with implementation recommendation a. Independent market research consultancy to optimize market research in Agribusiness b. Development and Management of Customer & Dealer Advisory Groups c. Exclusive expert interviews and organisation & moderation of workshops and focus groups



John Deere

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Segment Manager

  • Aug 2013 - Dec 2017

  1) Developed Strategic Marketing Plans for Platforms and Production Systems in EAME & CIS states2) Supported the global portfolio prioritization process by identifying new EAME top project opportunities and the execution of current portfolio projects 3) Lead & supported strategic projects like acquisitions, channel optimization, critical platform initiatives and the establishment of Customer Advisory Groups in EAME4) Managed and executed the re-organization of the Regional Strategic Marketing department5) Agritechnica medal competition coordinator for 4 Agritechnicas (2005, 2007, 2009, 2015 and 2017) resulting in 7 Gold medals and 23 silver medals for John Deere

• Division Sales Manager Central Europe

  • Aug 2010 - Jul 2013

  1) Managed the Central European Sales Division with an annual turnover of 250-400 million € with a highly engaged sales team of 10 employees 2) Increased sales of Crop Care and ISG products and improved market share for tractors3) Implemented new sales tools & processes4) Step functional improvements in dealer development: significantly more dealer locations & significant employee capacity increases (+33%) at dealers

• Manager Customer & Market Information

  • Apr 2008 - Jul 2010

  1) Developed and implemented the new Customer and Market Information department and served as functional lead of a team of 8 research professionals in the area of customer research, business intelligence and geospatial analyses.2) Managed research projects for Region 2 of several millions US-$3) Supported the development of a new Enterprise Market Research organization under the new Global Operating Model

• Manager Trend Engineering

  • May 2005 - Mar 2008

  1) Established the new customer research organization with enhanced processes and methodologies in Region 2 (Europe, Africa & Middle East including the CIS States)2) Execution of all market research projects in Region 23) Developed & supported the implementation of the new R2 customer segmentation



Institut für Agribusiness

• Gießen

• Geschäftsführer

  • May 2004 - Apr 2005

  Managing Director responsible for the DLG/IAB Trainee Programm and execution of ongoing research projects Managing Director responsible for the DLG/IAB Trainee Programm and execution of ongoing research projects



Justus Liebig University Giessen

• Germany
• Higher Education
• 700 & Above Employee

• Wissenschaftlicher Mitarbeiter

  • May 1998 - Apr 2004

  Special collaborative research project 299 „Development of Sustainable Land Use Concepts“ Institute of Agricultural Policy and Market Research, Professur für Agrar- und Entwicklungspolitik, Justus-Liebig-Universität Gießen Special collaborative research project 299 „Development of Sustainable Land Use Concepts“ Institute of Agricultural Policy and Market Research, Professur für Agrar- und Entwicklungspolitik, Justus-Liebig-Universität Gießen