Experience

Vetoquinol India Animal Health Pvt Ltd

• India
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Group Product Manager

  • Apr 2023 - Present



Virbac

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Group Product Manager

  • Oct 2021 - Mar 2023

  Category: Biologicals, Parasiticide, Nutrition & Specialty ProductsMarketing of pet care category & handling digital marketing- Developing annual brand growth plans based on 10 metrics operating model, within company OGSM- Designing all components of QOP & AOP for each category.- Proactive development of marketing and promotional mix to meet brand objectives and customer needs.- Develop all components of marketing program includes -program objectives, creative brief, agency briefing, program tactic approval, estimate approval and budgeting.- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising- Maintaining our social media presence across all digital platforms- Measuring and reporting on the performance of all digital marketing campaigns.Key Achievements:-> Grand launch of Pronefra leads the renal category in the launch year.-> Launch of B2B website, Facebook & Instagram pages for Virbac Pet Care. Show less

• Senior Product Manager

  • Oct 2020 - Dec 2021

  Category: Biologicals, Parasiticide, NutritionChannel: Clinics & Pet Shops- Developing annual brand growth plans based on 10 metrics operating model, within company OGSM- Designing all components of QOP & AOP for each category.- Develop all components of marketing program includes -program objectives, creative brief, agency briefing, program tactic approval, estimate approval and budgeting.Key Achievements:-> Successful launching of Effitix being on Top 3 in the category during launch year. Show less



Himalaya Wellness Company

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Manager

  • Aug 2018 - Sep 2020

  Brands: Healthy Treats, Healthy PET Food & Shampoo Range(Erina) Channel: Vet Clinics, Pet Shops, General Trade and Modern Trade - Consumer Insights: Understand the Insights and feed into the brand growth plans - Develop annual brand growth plans and execute local POSM in line with strategic priorities and within budgets. - Monitor sales by market, share of shelf by brand and understand competitive strategies. - Category Management: Planograms, range optimization and secondary placement in collaboration with sales & sales development. - Developing a go-to-market (GTM) strategy for new launches that outlines Segmentation, Targeting, positioning with 5Ps of marketing - Monitoring brand performance and prepare periodic outlook with activation reviews. Key Achievements: -> Healthy Treat Debut: Successful brand kick-off being leading brand in treats across different channel (No.1 brand in Modern Trade) -> Healthy PET Food launch in 2019 at 5 cities across specialty channel & Modern trade positioned it at Mid Premium range. -> Brand activation: Official Companion care partner in IPL-2019 for Royal Challengers Bengaluru. An Initiative that lets pet owners enjoy a game with their furry friends on the ground. Show less



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Market Development Manager

  • Aug 2017 - Jul 2018

  - Developing market for pet food category. - Develop strong relations with key stakeholders in the market to align them with Pedigree Expert Nutrition Program - Develop a strong channel of communication and commitment with stakeholders to gain mind share - Planning & managing touch points to drive conversion activities from clinics, pet shops, Modern trade & Ecommerce - Develop sales strategies in tandem with sales & marketing Team Key Achievements: -> Brand Activation: Ecommerce channel Big basket in collaboration with Clinics to build care & treat category i.e, Dentastix. -> Successful in driving impulse product category at general trade channel through BTL activities. Show less



DogMyCats!

• India
• Retail
• 1 - 100 Employee

• Chief Operations Officer

  • Dec 2016 - Mar 2017

  Responsible for over-all operations of DogMyCats.com - sourcing, customer service and fulfilment. Responsible for over-all operations of DogMyCats.com - sourcing, customer service and fulfilment.