Experience

Planet Education LLP

• India
• Education Administration Programs
• 1 - 100 Employee

• Director

  • Jul 2018 - Present



Aetna, a CVS Health Company

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Sr.Manager Health management systems & New Initiatives

  • Apr 2012 - Present

  KEY RESPONSIBILITIES • Co-owing and leading product launches (new and refreshes) nationally • Working with cross functional teams to enhance product content and customer experience across currently handling an account as a medical under write , foe India's largest health insurance company. • Single handedly managing Health Management systems for our parent company Aetna • Managing an American giant based out in Bangalore • Governing and improving business processes in the product launch process falling with tight timelines • Managing expectation and communication through the product launch lifecycle and beyond • Identifying and implementing process improvement measures towards a bigger goal of IHO • Responsible for Content Marketing (online /offline), Branding, Product development, Print Promotions, Analytics and Team Management and audience acquisition through online and offline marketing channels. • Create marketing communication for promotions to acquire audience • Branding and visibility of brands to acquire audiences across print, online, events and mobile. • Managing partnerships/tie ups to enhance brands and associated audience acquisitions. • Social Media Marketing: Leveraging social networks to form influential connections to generate leads and increase brand awareness. • Content Development: Information architecture, Communication methodology, Content strategy, developing Business / Market related articles, Case studies & Whitepapers. • Managing all BTL & ATL activities across India subsequently building the brand image • Identification of B2B / B2C opportunities to reach out to the target segment • Development & timely execution of Signage’s & POP for local campaigns using appropriate and cost effective media vehicles. • Handling Corporate events and responsible for new center launches including Media event, Internal & External branding, creating a hype in the vicinity Show less



DiGiSPICE Technologies

• India
• Telecommunications
• 400 - 500 Employee

• Assistant manager product & marketing

  • Sep 2010 - Oct 2011

  KEY RESPONSIBILITIES • Created a comprehensive mHealth strategy nationally and internationally • Successfully launched the first ever mHealth service at Spice digital in conjunction with BSNL for a number of medical conditions • Prepared an in-depth landscape of the mHealth space in Africa as Spice planned to Expand to the African continent • Responsible for Product and Content Strategy for mHealth portfolio • Managed complete product life cycle including feature enhancement and churn management • Customer behavior analysis to increase user engagement • Lead the deployment of products and services as per the agreed timelines & costs • Plan and lead the pilots in mHeath along with strategic partners • Awarded Employee of the Month for launching the first ever mHealth service at Spice Digital • Aggressive online marketing of our company, products and services via all online marketing mediums • Collaborated with well-established NGO’s working for the welfare of maternal and child care, various enterprises involved in Health ventures and with major medical bodies, Doctors and birthing centers • Collaborated with the Punjab & Gujarat govt. for offering a premium copyrighted application in maternal and infant care for Government Sales • Creation of partnerships in line with the mHealth Strategy o Doctor on Call: Being run in collaboration with Religare o mdiet : First of its kind service in India in collaboration with known brands Show less



iCharts

• United States
• Information Technology & Services
• 1 - 100 Employee

• head of content

  • Aug 2009 - Aug 2010

  KEY RESPONSIBILITIES • Data analysis and chart creation fitting the market strategy of clients, Icharts subscription services and customer requirements • Corporate identities and Web Page designing for various clients across USA and Germany • Educating new team members and managing them to carry out the given tasks • Handled Key clients -NVCA (National Venture Capital Association), NRF (National Retail Foundation), Horizont, USA Dashboard, BOS, AGMA and TUDOR KEY RESPONSIBILITIES • Data analysis and chart creation fitting the market strategy of clients, Icharts subscription services and customer requirements • Corporate identities and Web Page designing for various clients across USA and Germany • Educating new team members and managing them to carry out the given tasks • Handled Key clients -NVCA (National Venture Capital Association), NRF (National Retail Foundation), Horizont, USA Dashboard, BOS, AGMA and TUDOR



walters kluwer

• research analyst

  • May 2009 - May 2010

   I had worked as Market Research Analyst with WALTERS KLUWER since Aug, 2009 - Sep, 2010 KEY RESPONSIBILITIES • Have written the synopsis and addendum information for various books under the Walters Kluwer brand e.g. Pharmacokinetics, Anatomy, and Physiology • Identified target markets, creating appropriate database and developing marketing strategies centered on the database. Thereby, helping the organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Show less