Manager - Digital marketing & Branding

• Dec 2021 - Present

As the Manager - Digital Marketing and Branding, I championed the digital marketing strategy and successfully increased the revenue from INR 20 Lacs/month to INR 75 lacs/month. I designed competitive PPC campaigns that leveraged data resulting in a ROAS of 10x and leads converted to customers at a rate of 12% and a 34% procedure completion rate. I also handled social media platforms and website, which boosted traffic to 3x. I led the development and implementation of a comprehensive rebranding campaign for the hospital that resulted in a 25% increase in direct patient footfall for OP services. I managed the development of brand assets, including logos, taglines, and brand guidelines. I also managed a team of branding specialists and coordinated with external agencies, including hoardings, radio, bus branding, and print media, to ensure brand consistency across all channels. As part of my responsibilities, I managed above-the-line (ATL) and below-the-line (BTL) activities and led branding initiatives encompassing both broad and targeted outreach strategies. I also maintained and updated website content to ensure SEO, accuracy, relevancy, and optimal user experience. I managed and curated content for the company's social media platforms, including Facebook, Twitter, Instagram, and YouTube, resulting in a significant increase in awareness about services, engagements, and followers. Additionally, I created a marketing roadmap to promote the Medicine department, which achieved a revenue growth of 1.5x in 3 months. Show less

Business Head

• Nov 2018 - Mar 2020

As an Operations Manager at Max Dental Clinic, I successfully managed the day-to-day operations of the clinic and established partnerships with four private companies and five schools to provide regular dental check-ups to their employees and students. Key Achievements: Grew the business by 3x by adding new services and establishing partnerships with corporate clients. Implemented targeted digital marketing activities across multiple channels, resulting in a 40% increase in foot traffic to the clinic. Developed and implemented streamlined operational processes, resulting in improved patient satisfaction and increased efficiency in the clinic. Led a team of 10 staff members, providing training and guidance to ensure a high level of service quality and patient care. I take pride in the success I achieved at Max Dental Clinic and am passionate about delivering exceptional results. Show less

Manager Strategy Operations

• Jan 2014 - Sep 2016

As a Hospital Administrator, I was responsible for overseeing the day-to-day operations of a 75-bed hospital and leading a team of over 25 doctors and 110 paramedics. My achievements during my tenure include: Achieving an annual turnover of INR 20 crore through effective management of hospital resources and finances. Implementing strategic initiatives that improved patient care, increased efficiency, and reduced costs. Conducting over 10 CME programs and medical training workshops to build a strong network, analyze risk, track them, and provide strategic solutions to ensure the hospital's success. I was directly and indirectly responsible for the management of all hospital departments, including emergency services, inpatient and outpatient care, nursing, and administrative functions. My duties also included developing and implementing policies and procedures, monitoring patient care quality, ensuring compliance with healthcare regulations, and managing the hospital's budget and finances. Show less

Dental Surgeon

• Apr 2012 - Nov 2013

As the Dental Hospital Orchestrator at Ashok Dental Hospital, I was responsible for overseeing and managing the operations of the hospital. Through my efforts, the hospital achieved an impressive annual turnover of INR 25 lacs. My responsibilities included monitoring patient diagnosis, ensuring high levels of patient satisfaction, and increasing footfall. I was successful in attracting a higher number of patients to the hospital and providing them with exceptional care and service. My leadership skills were put to the test during this role, and I was able to effectively manage and motivate my team to achieve our shared goals. Through our collective efforts, we were able to improve the overall performance of the hospital and enhance the patient experience. Show less

Intern

• Mar 2011 - Mar 2012