Dr. Preshth Bhardwaj

at Xavier Institute of Management, Bhubaneswar
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Contact Information
us****@****om
(386) 825-5501
Location
Odisha, India, IN

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Experience

    • India
    • Higher Education
    • 200 - 300 Employee
      • Jun 2016 - Present

      • Jun 2016 - Present

    • India
    • Higher Education
    • 200 - 300 Employee
    • ASSISTANT PROFESSOR
      • Oct 2011 - Apr 2016

      Areas of Teaching: PGP Programme Marketing Management; Product and Brand Management; and Marketing Research FPM Programme International Marketing Research Areas of Research Empirical research on Pharmaceutical branding and retailing; Retail loyalty; Consumer behavior in pharmaceutical market; and Healthcare management. Developing Cases on New Product Development; branding and services. Academic and Administrative Responsibilities: - Chairperson, Marketing Area (March 2013- April 2015). - Faculty In-charge, Student & Alumni Affairs & Member of PGP Executive Committee (March 2013 to July 2014). - Secretary, Faculty Council (Jan 2012- August 2015). Show less

    • ASSISTANT PROFESSOR
      • Mar 2007 - Sep 2011

      Areas of Teaching: Marketing Research, Marketing Management, International Marketing and Brand Management Areas of Research: Published empirical research papers in international referred journals on pharmaceutical branding and its impact on consumer behavior. Areas of Teaching: Marketing Research, Marketing Management, International Marketing and Brand Management Areas of Research: Published empirical research papers in international referred journals on pharmaceutical branding and its impact on consumer behavior.

    • ASSISTANT PROFESSOR
      • 2009 - 2011

    • India
    • Higher Education
    • 700 & Above Employee
    • SENIOR LECTURER
      • Sep 2006 - Feb 2007

      Areas of Teaching: Marketing Research, Marketing Management, International Marketing. Areas of Teaching: Marketing Research, Marketing Management, International Marketing.

    • India
    • Higher Education
    • 200 - 300 Employee
    • LECTURER
      • Aug 2004 - Aug 2006

      Administrative responsibilities: Chairperson, Marketing Area - 1 year Areas of Teaching: PG Courses - Marketing Research, Marketing Management, International Marketing and Brand Management Training Programmes - Marketing Research and Branding Areas of Research: Published empirical research papers in international referred journals on pharmaceutical branding and its impact on consumer behavior. Administrative responsibilities: Chairperson, Marketing Area - 1 year Areas of Teaching: PG Courses - Marketing Research, Marketing Management, International Marketing and Brand Management Training Programmes - Marketing Research and Branding Areas of Research: Published empirical research papers in international referred journals on pharmaceutical branding and its impact on consumer behavior.

    • India
    • Education Administration Programs
    • 700 & Above Employee
    • ACADEMIC ASSOCIATE (MARKETING AREA)
      • Jan 2001 - Aug 2004

      Work Profile - Assisting Professors in the area of Marketing in preparing Course curriculum, scheduling and evaluations for PG programme, MDPs, and FDPs; - Assisting in case development for the area ; - Assisting Professors in their Consultancy assignments. Work Profile - Assisting Professors in the area of Marketing in preparing Course curriculum, scheduling and evaluations for PG programme, MDPs, and FDPs; - Assisting in case development for the area ; - Assisting Professors in their Consultancy assignments.

Education

  • Faculty of Management Studies, M. S. University of Baroda, Gujarat, INDIA
    Ph.D, Management
    2004 - 2008
  • UTKAL UNIVERSITY, Bhubaneswar, INDIA
    Master of Business Administration (M.B.A.), MARKETING
    1996 - 1998
  • M S University of Baroda
    PhD, Management
    2004 - 2008
  • SAIFIA COLLEGE, BHOPAL UNIVERSITY, INDIA
    B. A. MANAGEMENT (BBA), MANAGEMENT
    1993 - 1996
  • Indian Institute of Management Rohtak
    AREA: MANAGEMENT; MARKETING; BRANDING
    2011 - 2015
  • RESEARCH AND PUBLICATIONS
    Pharmaceutical branding and retailing; Healthcare management; Retail loyalty
    2002 - 2014

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