Dr. Preshth Bhardwaj
at Xavier Institute of Management, Bhubaneswar- Claim this Profile
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Bio
Experience
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Xavier Institute of Management(XIM Bhubaneswar)
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India
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Higher Education
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200 - 300 Employee
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Jun 2016 - Present
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Jun 2016 - Present
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Indian Institute of Management Rohtak
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India
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Higher Education
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200 - 300 Employee
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ASSISTANT PROFESSOR
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Oct 2011 - Apr 2016
Areas of Teaching: PGP Programme Marketing Management; Product and Brand Management; and Marketing Research FPM Programme International Marketing Research Areas of Research Empirical research on Pharmaceutical branding and retailing; Retail loyalty; Consumer behavior in pharmaceutical market; and Healthcare management. Developing Cases on New Product Development; branding and services. Academic and Administrative Responsibilities: - Chairperson, Marketing Area (March 2013- April 2015). - Faculty In-charge, Student & Alumni Affairs & Member of PGP Executive Committee (March 2013 to July 2014). - Secretary, Faculty Council (Jan 2012- August 2015). Show less
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INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPUR
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Nagpur, Maharastra, INDIA
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ASSISTANT PROFESSOR
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Mar 2007 - Sep 2011
Areas of Teaching: Marketing Research, Marketing Management, International Marketing and Brand Management Areas of Research: Published empirical research papers in international referred journals on pharmaceutical branding and its impact on consumer behavior. Areas of Teaching: Marketing Research, Marketing Management, International Marketing and Brand Management Areas of Research: Published empirical research papers in international referred journals on pharmaceutical branding and its impact on consumer behavior.
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ASSISTANT PROFESSOR
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2009 - 2011
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Amity University
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India
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Higher Education
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700 & Above Employee
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SENIOR LECTURER
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Sep 2006 - Feb 2007
Areas of Teaching: Marketing Research, Marketing Management, International Marketing. Areas of Teaching: Marketing Research, Marketing Management, International Marketing.
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NIRMA UNIVERSITY
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India
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Higher Education
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200 - 300 Employee
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LECTURER
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Aug 2004 - Aug 2006
Administrative responsibilities: Chairperson, Marketing Area - 1 year Areas of Teaching: PG Courses - Marketing Research, Marketing Management, International Marketing and Brand Management Training Programmes - Marketing Research and Branding Areas of Research: Published empirical research papers in international referred journals on pharmaceutical branding and its impact on consumer behavior. Administrative responsibilities: Chairperson, Marketing Area - 1 year Areas of Teaching: PG Courses - Marketing Research, Marketing Management, International Marketing and Brand Management Training Programmes - Marketing Research and Branding Areas of Research: Published empirical research papers in international referred journals on pharmaceutical branding and its impact on consumer behavior.
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Indian Institute of Management Ahmedabad
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India
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Education Administration Programs
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700 & Above Employee
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ACADEMIC ASSOCIATE (MARKETING AREA)
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Jan 2001 - Aug 2004
Work Profile - Assisting Professors in the area of Marketing in preparing Course curriculum, scheduling and evaluations for PG programme, MDPs, and FDPs; - Assisting in case development for the area ; - Assisting Professors in their Consultancy assignments. Work Profile - Assisting Professors in the area of Marketing in preparing Course curriculum, scheduling and evaluations for PG programme, MDPs, and FDPs; - Assisting in case development for the area ; - Assisting Professors in their Consultancy assignments.
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Education
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Faculty of Management Studies, M. S. University of Baroda, Gujarat, INDIA
Ph.D, Management -
UTKAL UNIVERSITY, Bhubaneswar, INDIA
Master of Business Administration (M.B.A.), MARKETING -
M S University of Baroda
PhD, Management -
SAIFIA COLLEGE, BHOPAL UNIVERSITY, INDIA
B. A. MANAGEMENT (BBA), MANAGEMENT -
Indian Institute of Management Rohtak
AREA: MANAGEMENT; MARKETING; BRANDING -
RESEARCH AND PUBLICATIONS
Pharmaceutical branding and retailing; Healthcare management; Retail loyalty