Experience

Matrix Pharma

• Pakistan
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• • May 2023 - Present

  • Managing a team of 4 professionals, overseeing two separate businesses focused on developing new products for Matrix Pharma and B2B marketing of branded ingredients• Identifying and researching potential new business and market opportunities • Identifying and evaluating potential strategic partnerships and alliances • Developing and implementing business development strategies to increase revenue and market share• Creating new markets and expanding the current ones through B2B-Marketing• Negotiating prices and contracts with partners, suppliers and customers • Discuss and finalize the supply agreements, term sheets, in-licensing, exclusivity & tech transfer agreements with the manufacturers and local customers• Participating in international conferences, events, and meetings to network and keep up-to-date with industry trends.• Conducting research and staying up-to-date on industry trends and new ingredient innovations• Selection and sourcing of the finest ingredients from international manufacturers• Develop product claims adhering to regulatory compliance standards • Conduct project review meetings with R&D and SC to plan, monitor and track the new product development process up to launch. • Ensure compliance with regulatory requirements and industry standards for product safety, quality, and labeling.• Initiating, running and monitoring market surveys, clinical trials on dietary supplements, supporting regulatory department in preparing the dossiers, conducting competitor analysis and creating market rebuttals • Collaborating with other departments, such as sales, marketing, and research and development, to align business development efforts with overall company goals• Providing technical support to customer to develop quality products and formulations in the Health and OTC segments. • Create and execute promotional activities• Supervising the nutritional blogs for website and social media posts Show less

• • Jul 2021 - Present

  • Discovering and pursuing new business prospects, partnerships, and collaborations • Carrying out comprehensive market research and analysis to recognize potential clients and market trends.• Establishing and preserving strong relationships with key stakeholders, including pharmaceutical corporations, manufacturers, regulatory authorities, and distributors.• Formulating and implementing business plans and strategies to meet organizational objectives.• Coordinating with other departments, including sales, marketing, and product development, to ensure congruity of business development efforts.• Attend international industry events to stay informed about new products and trends.• Preparing and delivering business proposals, presentations, and reports to senior management.• Supporting negotiations for business deals, partnerships, and collaborations.• Participating in cross-functional teams to support product development and launching activities.• Ensure compliance with regulatory requirements and industry standards for product safety, quality, and labeling. Show less

• • Dec 2019 - Jul 2021

• • Jul 2017 - Dec 2019

• • May 2016 - Jun 2017

• • Jul 2014 - May 2016

  • Business Collaboration• Business Prospecting & Negotiations• Reviewing existing contracts and looking for growth opportunities.• New product development, research and planning including indication analysis, patient flow analysis, market size analysis, competitor analysis, SWOT analysis, packaging, designing, etc.• Conduct pre-launch survey’s and post marketing trials• Business Planning and Forecasting.• Market research through I.M.S.• Develop a comprehensive and aligned business development plan that includes marketing strategies.• Assisting the establishment of product positioning, pricing, and promotional program. • New product development• Existing product development Show less

• • Feb 2014 - Jun 2014

  • New Product launch preparation• Assist managers in new product launch events• Provide training to market distributor’s field force on products.• Conduct RTD’s• Attended Seminars & represented Matrix Pharma • Conducted awareness sessions on Women health• Developing marketing literature, Physician’s letter, theme, slogans, punch line etc. liaising with designers in finalizing pack design• Managing the production of marketing materials, including promotional materials, direct-mail pieces, stationary, leaflets, posters, flyers, newsletters and DVD’s• Assisted in product life-cycle and portfolio management• Worked within a team environment to carry out a full range of marketing function• Organize inclusive marketing plans along with promotional compaign.• Monitoring competitor activity Show less



I-CORP

• Pakistan

• Social Work

  • Aug 2010 - Jul 2021

  Organized and managed: o Seminar on “The Anatomy of Entrepreneurship”. o Workshop PHARMACUETICAL LEADERSHIP on 7th March 2010 at Arts Auditorium, UoK. o Workshop on BRAND YOUR NAME at H.E.J, UoK. o The Ted-X, Razzaqabad. Organized and managed: o Seminar on “The Anatomy of Entrepreneurship”. o Workshop PHARMACUETICAL LEADERSHIP on 7th March 2010 at Arts Auditorium, UoK. o Workshop on BRAND YOUR NAME at H.E.J, UoK. o The Ted-X, Razzaqabad.