Dr. Markus Wuebben

Founder & Managing Director at CrossEngage
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Location
DE

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Experience

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Founder & Managing Director
      • Aug 2015 - Present

      Berlin

    • Germany
    • Freight and Package Transportation
    • Marketing/Communication Chair
      • Jan 2023 - Present

      Berlin, Deutschland

    • Germany
    • Venture Capital and Private Equity Principals
    • 100 - 200 Employee
    • VP Business Development
      • Jan 2015 - Jul 2015

      Berlin Connecting departments, people and ideas by levering the emerging potential of big (customer) data for creating a valuable customer experience that is beneficial for all parties involved.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director Customer Management
      • Jan 2014 - Sep 2014

      Berlin for all EPIC ventures: - CRM Strategy development - (near real-time) CRM operations (Responsys, Mailchimp, Responsive designs, etc.) - Customer Intelligence/Analytics - Recommendation Systems (Peerius, Baynote, Prudsys, etc.) - data-driven marketing campaigns (enriching display retargeting profiles etc.) - conversion rate optimization

    • Germany
    • 1 - 100 Employee
    • Product Owner
      • Nov 2011 - Dec 2013

      Berlin Created (idea, concept and implementation) framework for high-impact, multi-channel customer campaigns

    • Head of Business Intelligence Consulting/ Industry Partner Promotions
      • Oct 2009 - Oct 2011

      München und Umgebung, Deutschland Business Development: Open the FMCG market to DeutschlandCard to monetize their customer data potential.

    • Senior Management Consultant
      • Jan 2009 - Aug 2009

      Zürich und Umgebung, Schweiz Consulting: CRM Security

Education

  • Technische Universität München
    Dr., Business Administration and Management, General / Marketing
    2005 - 2008
  • Boston College - Carroll School of Management
    Ph.D. studies, Marketing/Marketing Management, General
    2006 - 2007
  • Universität Dortmund / University of Dortmund
    Master of Science (M.Sc.), Computer Science
    1998 - 2005

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