Dr Lulu Yin

Product Researcher (mid-senior level) at With Intelligence
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Contact Information
Location
London Area, United Kingdom, UK
Languages
  • Mandarin Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Data Protection - Helping you to be compliant in your role
    LBIC (London Brunel International College)
    Jan, 2019
    - Sep, 2024
  • Project Design in the Project Management Cycle
    The CPD Standards Office
    Sep, 2018
    - Sep, 2024
  • Project Cycle Management for Development
    The CPD Standards Office
    Oct, 2017
    - Sep, 2024
  • APEX 1
    Brunel Educational Excellence Centre
    Oct, 2016
    - Sep, 2024

Experience

    • South Africa
    • Software Development
    • Product Researcher (mid-senior level)
      • Dec 2022 - Present

      I’m leading research projects to contribute towards the development of strategic product propositions for our digital investment raising platforms. I’m leading research projects to contribute towards the development of strategic product propositions for our digital investment raising platforms.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Consultant/ UX Researcher
      • Mar 2022 - Dec 2022

      I was a consultant specialising in UX research, market research and design research for my clients, such as Tier 1 banks and financial institutions in the UK. • Conducting market and competitive research to explore opportunities where my clients can enhance their products in the marketplace. • Helping my clients understand their customer needs and pain points through UX research and proposing better user experiences and streamlined user journeys. • Translate research data into actionable design guidelines for design teams to develop design solutions for clients. • Working with my client and their customers to validate the design solution and suggest improvements to the design to ensure its success in the marketplace. Show less

    • United Kingdom
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Research Consultant
      • Nov 2018 - Dec 2022

      I was working on the development of a smart footwear system used to detect abnormal gait patterns and injuries by doing research of gait patterns and rehabilitation therapy in athletics as well as smart wearable devices. I was working on the development of a smart footwear system used to detect abnormal gait patterns and injuries by doing research of gait patterns and rehabilitation therapy in athletics as well as smart wearable devices.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • UX Researcher, StoryFutures China
      • May 2020 - Mar 2022

      In the StoryFutures China project, I worked in the two innovative experiences developed for the National Gallery (UK) - The Keeper of Paintings and Tycoon, released in early 2022.• Helped the National Gallery understand audience interest and preferences for immersive experiences through user engagement study and user experience research.• Provided the National Gallery with insights into immersive experiences and their audiences through a competitive analysis of museums and galleries around the world.• Developed a stakeholder map and an immersive production framework to help the National Gallery manage the project and people involved.• Conducted staged user testing using multiple methods to explore feedback from the target audiences on the two innovative experiences at the National Gallery. Show less

    • UX Researcher, Inclusive Immersion
      • Oct 2019 - Mar 2022

      In the Inclusive Immersion project, I was dedicating to user study and accessibility in VR and AR.• Conducted an in-depth study on different types of impairements in vision, hearing,mobility, cognition and speech as well as clinical check and rehabilitation methods.• Led user studies and user behavioural performance research to identify the difficultiesof disabled people in VR and AR.• Developed design guidelines and empathy tools to help creators better understandusers with impairments and to improve the accessibility of VR and AR. Show less

    • United Kingdom
    • Higher Education
    • 1 - 100 Employee
    • 2D 3D Design Lecturer
      • Jan 2019 - May 2020

      I helped students qualify for the study at university by imparting knowledge of the design process, user-centred design and creative design thinking, as well as competencies in design research and project management. I helped students qualify for the study at university by imparting knowledge of the design process, user-centred design and creative design thinking, as well as competencies in design research and project management.

    • Committee Member
      • Apr 2019 - Apr 2019
    • Teaching Assistant
      • Nov 2016 - Dec 2018

      • Assisted an employability course that provides students with the opportunity to design a product for refugee resettlement. • Conducted tutorials on design process, presentation skills, and project management. • Assisted an employability course that provides students with the opportunity to design a product for refugee resettlement. • Conducted tutorials on design process, presentation skills, and project management.

    • Hospitals and Health Care
    • 700 & Above Employee
    • Volunteer
      • Sep 2015 - Jan 2016

      • Helped prepare lunch, afternoon tea and leisure activities for older adults who live in an aged-care centre. • Helped prepare lunch, afternoon tea and leisure activities for older adults who live in an aged-care centre.

    • Product Designer
      • Nov 2011 - May 2013

      • Designed cultural products and their packaging. • Innovated cultural products and developed new lines. • Designed cultural products and their packaging. • Innovated cultural products and developed new lines.

    • Product Designer (Internship)
      • Jul 2009 - Aug 2009

      • Developed knowledge of luminance, lumen and light design. • Designed lights for work environments and home environments. • Worked out cost analysis and manufacturing procedure. • Developed knowledge of luminance, lumen and light design. • Designed lights for work environments and home environments. • Worked out cost analysis and manufacturing procedure.

Education

  • Brunel University London
    Doctor of Philosophy - PhD, Design Research
    2015 - 2019
  • Brunel University London
    Master of Science (MSc), Integrated Product Design
    2013 - 2014
  • Tsinghua University
    Bachelor of Arts (B.A.), Industrial Design
    2007 - 2011

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