Experience

General Assembly

• United States
• Higher Education
• 700 & Above Employee

• UX Design Immersive Student

  • Jan 2023 - Present

  Full-time student of the UXDI Course of General Assembly. Using Design Thinking principles to conduct robust user research followed by wire framing, and low-mid fi prototypes on Figma. Full-time student of the UXDI Course of General Assembly. Using Design Thinking principles to conduct robust user research followed by wire framing, and low-mid fi prototypes on Figma.



Brainlabs

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Lead Consultant UX Research

  • May 2022 - Nov 2022



Nabler (now Brainlabs)

• Technology, Information and Internet
• 1 - 100 Employee

• Lead Consultant UX Research

  • Nov 2021 - Nov 2022

  As the Lead Consultant UX Research at Brainlabs, I was responsible for leading user research initiatives to inform the design and development of digital products and services for clients across a variety of industries. I managed a team of 3 UX researchers and briefly also managed 4 CRO specialists. My job required close collaboration with cross-functional teams, including designers, product managers, and stakeholders. I have expertise in conducting experimental designs, interviews, usability testing and surveys. But I thoroughly enjoy working on Information Architecture projects apart from other ux research methods like ethnographic research, A/B testing, etc. I also enjoy deriving meaningful insights from quantitative data using various statistical tools.



Freelance

• India

• Gamification and User Experience Researcher

  • May 2021 - Oct 2021

  As a Freelancer, I have conducted UX Research for various clients like an edutainment app, an NGO, and a budding e-commerce platform. My expertise also lies in identifying management decision problems and market research problems (MDP and MRP) and "developing hypotheses and validating them" using statistical tools like SPSS. I have: Having an in-depth knowledge of various gamification design strategies that can be implemented across domains especially e-commerce, I focus on the consumer-specific and player-specific gamification designs that aim to increase user engagement and motivation.



Indian Institute of Management, Lucknow

• Higher Education
• 400 - 500 Employee

• PHD Scholar

  • Jun 2014 - Jan 2021

  Conducted mixed-method research applied to Agile design process (Ideate-Prototype-Test) implemented with a customer-oriented approach in mind to understand how gamification strategies help online shoppers.. Experience in conducting both qualitative and quantitative research with a special focus on conducting experimental designs to study human-computer interaction. •Conducting research (including experimantal designs) both online (MTurks/Prolific etc) and offline. •Formulating management decision problems (MDP) and market research problems (MRP). •Recruiting and screening participants for offline and online research. •Conducting user research with a focus on information architecture, interaction, and visual design and testing user experiences across both web and mobile applications.



Jindal Stainless Steel (JSL Stainless Ltd.)

• Research Project Manager

  • Jan 2013 - Mar 2013

  Core Market and User Research: Conducted in-depth interviews of architects and builders in Delhi NCR for need-gap analysis. Built strategies to increase client engagement and awareness with the brand. Understood user experience related to modular kitchens and proposed strategies to overcome need-gap analysis. Conducted business reviews to ensure clients are satisfied with products and services. Core Market and User Research: Conducted in-depth interviews of architects and builders in Delhi NCR for need-gap analysis. Built strategies to increase client engagement and awareness with the brand. Understood user experience related to modular kitchens and proposed strategies to overcome need-gap analysis. Conducted business reviews to ensure clients are satisfied with products and services.



Big Bazaar

• Lucknow Area, India

• Summer Intern

  • Apr 2012 - Jun 2012

  Core Retail and User Research: Created User Journey Map from entry to exit 'Surveyed' 200 consumers to identify the major factors of service complaints. 'Content Analysis' of Consumer Complaints registered in-store over seven months. Carried out detailed Audit of the Store Operating Procedures Analysis of Shrinkage. Analyzed the trend of Negative Inventory of the store. Core Retail and User Research: Created User Journey Map from entry to exit 'Surveyed' 200 consumers to identify the major factors of service complaints. 'Content Analysis' of Consumer Complaints registered in-store over seven months. Carried out detailed Audit of the Store Operating Procedures Analysis of Shrinkage. Analyzed the trend of Negative Inventory of the store.



Reliance Trends

• Ghaziabad

• On-the-Job Trainee

  • Oct 2011 - Mar 2012

  Core Market Research Experience: Experience of working in various departments in the store. Carried out primary research of 250 customers, studied customer profile and catchment area analysis. Carried out bench marking and need gap analysis of the store. Gained insight on store operations, point of sale, inventory management, managing the sales staff, setting targets for the week. Core Market Research Experience: Experience of working in various departments in the store. Carried out primary research of 250 customers, studied customer profile and catchment area analysis. Carried out bench marking and need gap analysis of the store. Gained insight on store operations, point of sale, inventory management, managing the sales staff, setting targets for the week.