Experience

VGTI SEA - Victorian Government Trade and Investment Southeast Asia

• Malaysia
• Government Relations Services
• 1 - 100 Employee

• Trade Director - Indonesia

  • Apr 2015 - Present

  Developing new trade opportunities for state of Victoria companies in Indonesia Developing new trade opportunities for state of Victoria companies in Indonesia



PT. Garudafood Putra Putri Jaya, Tbk

• Senior Brand Manager

  • Jan 2012 - Apr 2015

  Responsible for Strategic Marketing and Action Plan to created demands for assigned brand.Prepared plans, strategy and tactics for productsAnalyzed Market Trends and CompetitorsConducted regular Research [Quantitative, Qualitative and Consumer & Market Insight]Controlled Monthly BudgetDeveloped Brand Essence and Brand ArchitectureManaged and Developed extension productsPrepared Marketing Plan for new productsPrepared Launching Activities for new products Achievements:Improve the sales in 2014 with good gross margin.Manage OPEX and CAPEX not exceeding the target for 2013.

• Business Development Manager

  • Jan 2006 - Jan 2012

  Seek and analyzed new business opportunity from industry analysis and financial studies to crafting business planLead new product development and organized setup processCoordinated Legal Aspect for a new company and new categoryPrepared plans, strategy and tactics for projectAnalyzed Market and CompetitorsManaged and coordinated the project with R&D, Production, Sales, Suppliers, Advertising and Promotion TeamPrepared Launching Activities Achievements:Provide 5 year product road map for Garudafood Create at least 3 new products pipeline per year for Dairy and Basic Food category. Successfully launch several products such as UHT Milk “Clevo” and Rice “Nachi”



New Zealand Trade and Enterprise

• New Zealand
• International Trade and Development
• 700 & Above Employee

• Business Development Manager

  • 2000 - 2006

  Responsible to promote for New Zealand products and services. Achievements: Successfully engage NZ Apple board (ENZA) and Kiwi board (ZESPRI) to enter Indonesian market especially in Modern Trade (Carrefour and Giant). Provide market analysis and feasibility study for several New Zealand Company on time and on schedule. Responsible to promote for New Zealand products and services. Achievements: Successfully engage NZ Apple board (ENZA) and Kiwi board (ZESPRI) to enter Indonesian market especially in Modern Trade (Carrefour and Giant). Provide market analysis and feasibility study for several New Zealand Company on time and on schedule.



PT.Bank Artha Graha Internasional Tbk

• Indonesia
• Banking
• 500 - 600 Employee

• Account Officer

  • Jan 1994 - Jan 2000

  Responsible to look for the potential corporate lending customer as well as analyzing the feasibility of the loan proposal. Achievements: Getting 2-3 prospective clients per month. As a member of credit committee assist the committee by providing a prudent credit analysis to help management decision. Responsible to look for the potential corporate lending customer as well as analyzing the feasibility of the loan proposal. Achievements: Getting 2-3 prospective clients per month. As a member of credit committee assist the committee by providing a prudent credit analysis to help management decision.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Membership Officer

  • Jul 1993 - Jan 1994

  Responsible to expand the market for American Express TRS in Indonesia. Responsible to expand the market for American Express TRS in Indonesia.