Dr.Hariharan Boddepalli , PhD

Category Head at YouKraft
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Contact Information
us****@****om
(386) 825-5501
Location
Bangalore Urban, Karnataka, India, IN

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Experience

    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Category Head
      • May 2022 - Present

      • Conceptualized competitive strategies to develop market share for achievement of revenue & profitability targets and making the business viable for partners by ensuring healthy ROI • Steered formulation & implementation of corporate strategies for achievement of top-line / bottom line targets; set up long-range objectives and specified strategies to reach out to the unexplored market segments for business expansion • Formulated end-to-end sales solutions, streamlined operations, developed and implemented yearly business strategies to ensure attainment of revenue goals and profitable sell-through • Conducted market / customer, research, trends & competitor analysis to generate revenue, increase yield, improve market share and enhanced customer loyalty Show less

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • National Category Manager
      • Mar 2020 - May 2022

      • Led the central category team for sourcing and procurement of critical SKUs to meet the demand of 26 cities while coordinating with the supply and demand team • Drove the category's P&L at the Pan-India level by determining expected sales, optimum price, and margins post at the city level through analysis of daily mandi prices, market arrivals, availability at source, and so on • Contributed towards GMV growth of Category from 300 crores to 4.7 crores in 6 months and led an annual business of 70 crores individually, along with another 85 crores from onion & 40 crores from garlic • Planned and executed a storage partnership project worth INR 10 crores(6000 MT) for high demand and core products such as potato, onion, and garlic, resulting in 12% overall savings and an additional 50 lacs profitability for the category • Managed the product loss and kept it under 2% (which was previously 15% of the cost), i.e. Handling loss- Managing Dump- Shortages - Weight loss - Shrinkage in order to meet the planned P&L Show less

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Sr.Manager National Procurement
      • May 2019 - Feb 2020

      • Established PAN India Garlic Procurement at Source in M.P. by identifying 10 vendors, resulted in a 35% increase in sales and a 22% increase in profit • Expanded vendor range from 7 to 40+ for potato and garlic via market research in Agra, Punjab, Haryana, MP and Rajasthan and managed a portfolio of 3800 metric tonnes for potato and 48 crores for garlic • Implemented standard process for the National Potato Procurement Team to streamline procurement tasks and improve communication among various stakeholders in order to ensure 100% fulfilment across all 7 cities Show less

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Territory Sales Manager
      • Mar 2017 - May 2019

      • Managed all aspects of the territory, including sales, marketing, pricing, inventory management, and distributor agreements; created a successful brand footprint in Premium Bakery Shortenings and Margarines for Telangana and Andhra Pradesh across Industrial, Commercial, and Retail Bakeries; developed a market niche for the brand among users • Amplified number of distributors in Telangana and Andhra Pradesh from 1 to 10 in 8 months; augmented number of premium bakery consumers from 15 to 120, leading to increase in monthly sales from 30 to 90 tonnes • Recorded 3 times sales & 43% growth, transformed it into promising market for the company to invest in & grow in; achieved sales targets for 2 quarters and attained overseas trips as a result Show less

    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Product Development Manager
      • May 2015 - Feb 2017

      • Led business across various product segments and markets in Telangana & Andhra Pradesh for General Trade, Modern Trade, and Bakery Channel, with a monthly turnover of 2400 metric tonnes • Developed Hyderabad Market in 6 months for Bakery, Modern & General Trade; appointed new distributors for 3 channels in Telangana & AP • Achieved record sales in the service period of the area, with the highest sales recorded for consecutive three months in the Bakery Division and a YTD growth of 75%, making it the leading and most preferred oil in the bakery Show less

    • India
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Area Sales Manager - Gujarat- Karnataka- AP&TS
      • Apr 2014 - May 2015

      • Developed Gujarat Market within 7 months; built & implemented a sunflower oil launch strategy across all channels for Karnataka and Gujarat • Created & streamlined sales team appointment of new distributors across Karnataka, Gujarat, Andhra Pradesh and Telangana for Sesame Oil and Sunflower Oil to grow the annual business • Developed Gujarat Market within 7 months; built & implemented a sunflower oil launch strategy across all channels for Karnataka and Gujarat • Created & streamlined sales team appointment of new distributors across Karnataka, Gujarat, Andhra Pradesh and Telangana for Sesame Oil and Sunflower Oil to grow the annual business

Education

  • Gujarat University
    Doctor of Philosophy - PhD, Value chain analysis of Indian beverage industry with special ref to Gujarat state
    2016 - 2020
  • Institute Of Public Enterprise
    Post graduate diploma in management, Marketing & HR
    2012 - 2014
  • Chimanbhai Patel Institute Of Business Administration
    Bachelor of Business Administration - BBA, Marketing
    2009 - 2012

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