• Jul 2022 - Present

• Sep 2021 - Jun 2022

• Developed and executed proactive media outreach plans, securing extensive coverage in major national and international media outlets such as The Times, The Daily Telegraph, The Guardian, CNN, Fox News, Vice.• Co-ordinated reactive media relations, including developing media lines, providing written comment, organising interviews and briefing colleagues. Co-ordinated response to charity’s biggest ever media drive, securing almost 400 pieces of earned broadcast and print media.• Leading project to contribute to a Lumos-focused episode of the BBC’s People Fixing the World podcast, raising the charity’s profile with 12 million global listeners.• Developed multi-channel strategic communication plans for report launches and films. • Developed an organisation-wide communication policy relating to the Ukraine war.• Editorial lead and sign-off on multiple projects for international audiences including case studies, website content, social media, publications, animations, high-value donor proposals, fundraising emails and other marketing collateral.• Managed projects with external agencies, ensuring safeguarding and ethical storytelling.• Briefed in-country teams and external agencies and oversaw content gathering and risk assessment processes, creating compelling case studies and content for marketing, fundraising and social (including gathering content from high-pressure situations such as wartime Ukraine and Moldova).• Organisation’s sole comms representative on Ukraine crisis taskforce, using high-level updates to direct communication planning and messaging.• Managed crisis and business change communications for internal and external audiences at moments of high pressure.• Reinvigorated internal comms by developing new initiatives including a weekly news alert and a staff spotlight series, and by co-ordinating content from different international teams. Show less

Freelance Communications Consultant

• Apr 2021 - Apr 2023

Commercial Litigators' Forum Creating content for LinkedIn, including promotion of sponsors and relevant activities within the sector. National Pro Bono Centre Creating content for LinkedIn and Twitter, including the promotion and celebration of pro bono opportunities and successes both in the UK and globally. Created the hashtag #ProBonoNews to transform the organisation's social media accounts into a hub for pro bono activity. Pro Bono Week Set up LinkedIn, and manage LinkedIn and Twitter activity (including live-tweeting events) for the Pro Bono Week. Draft press releases, media alerts and planned the campaign for the showcasing of 20 outstanding pro bono stories - from the call for submissions, transforming the details received into powerful case studies, and creating an impactful way to share these across social media. Show less

Media And Communications Officer

• Feb 2019 - Sep 2021

• Following departure of line manager, worked in unofficial capacity as Head of Communications for seven months, directing and managing all communications • Planned and executed a number of communications campaigns, achieving successful digital engagement and press coverage including in The Guardian and Woman’s Hour • Provided pro-active and reactive media relations; co-ordinating interviews, briefing and advising spokespersons on angles, writing and placing press releases, op-ed pieces, letters and comments for publication in national and local press • Managed fortnightly members e-newsletter; sourcing and writing content, identifying topics and angles, working with and editing contributions from colleagues and external stakeholders, and sourcing and editing images • Managed social media channels, increasing Twitter followers by 67% and the average monthly reach by 60%, and LinkedIn’s followers by 78% and its reach by 177% • On my own initiative implemented quarterly Twitter reporting and analysis to track engagement and drive informed content planning • Developed and implemented a Twitter strategy in support of the charity’s organisational priorities to transform its communications style from ad hoc to strategic • Led on rewrite of website to transform it into a useful resource for an external audience, and implemented weekly monitoring of website analytics to analyse its success and make improvements • Produced a press toolkit for members on how to work successfully with the media • Developed media and parliamentary briefings for organisation representatives • Led policy team in researching and developing policy position statements Show less

Fundraising and Communications Assistant

• Feb 2018 - Feb 2019

• Responsible for Twitter account - where I increased followers by 64% and tripled annual reach from 782,000 to 3.3 million - as well as LinkedIn and Facebook. • Regularly monitored and wrote content for the website • Wrote articles on CEO’s behalf for Counsel Magazine as well as press releases • As Comms team of two, integral to implementation of the charity’s rebrand and successful delivery of the newly-expanded awards • Pitched and organised charity’s first thank-a-thon, resulting in engaged donors and staff. • Single-handedly organised charity’s inaugural London to Paris cycle ride, which raised almost £10,000, 80% over target • Devised and executed marketing plan for charity’s first Big Give Christmas Challenge which raised over £8,500 in a week, £1,000 over the original target • Devised stewardship plan for individual donors across different donation levels • Stewarded donors and fundraisers • Developed case studies library for illustrating the charity’s work in external comms • Single-handedly managed Advocate’s sister charity project, Bar in the Community, instigating monthly reports and devising a project plan for its future development Show less