Dr. Barbara Theiner

Senior Lecturer, Tourism Marketing at MCI Management Center Innsbruck - The Entrepreneurial School®
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Contact Information
us****@****om
(386) 825-5501
Location
Algund, Trentino-Alto Adige, Italy, IT

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Experience

    • Austria
    • Education Administration Programs
    • 200 - 300 Employee
    • Senior Lecturer, Tourism Marketing
      • Feb 2008 - Present

      The Management Center Innsbruck links together the best out of science, economy and consulting to the unique concept of an international Entrepreneurial School®. In the framework of the "Comprehensive University Innsbruck" concept the MCI strives to mentor motivated people, who want to build their future through goal-oriented continuing education, in their personal and professional development. The Management Center Innsbruck links together the best out of science, economy and consulting to the unique concept of an international Entrepreneurial School®. In the framework of the "Comprehensive University Innsbruck" concept the MCI strives to mentor motivated people, who want to build their future through goal-oriented continuing education, in their personal and professional development.

    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Hospitality Consultant * crafting hotel concept & brands
      • 2016 - Apr 2020

      We are an innovative and future-oriented hospitality and tourism consultancy based in Zurich, Switzerland that delivers creative, valuable and smart concepts and solutions for clients across the world. Experts in our field, it’s our job to create, position and evolve brands so to connect with your guests and take your business to the next level by answering one key question: What’s the best solution we can provide you with? We are an innovative and future-oriented hospitality and tourism consultancy based in Zurich, Switzerland that delivers creative, valuable and smart concepts and solutions for clients across the world. Experts in our field, it’s our job to create, position and evolve brands so to connect with your guests and take your business to the next level by answering one key question: What’s the best solution we can provide you with?

    • Independent Senior Consultant
      • 2008 - 2015

      Working on different hospitality and marketing projects & concepts • projects involve market research & analysis • reducing complexity • generating strategic options for positioning and branding • definition & implementation of customer journeys • definition & implementation of pricing strategies • implementation of website re-design & social media channels • definition & implementation of new visual concepts Working on different hospitality and marketing projects & concepts • projects involve market research & analysis • reducing complexity • generating strategic options for positioning and branding • definition & implementation of customer journeys • definition & implementation of pricing strategies • implementation of website re-design & social media channels • definition & implementation of new visual concepts

    • Austria
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant
      • 2005 - 2008

Education

  • Weinakademie Österreich
    Weinakademiker
    2019 - 2021
  • Leopold-Franzens Universität Innsbruck
    Doktor (Ph.D.), Economics
    2002 - 2004
  • London Metropolitan University
    Bachelor of Arts (Honr.), International Leisure and Tourism Management
    2000 - 2001
  • Hochschule München
    Diplom-Betriebswirt (FH), Tourism Management
    1996 - 2000

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