Dr. Abhigyan Sarkar
Associate Professor at Institute of Management Technology, Ghaziabad- Claim this Profile
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Dr. Kartikeya Bolar
Prof. Abhigyan was my colleague at IBS Hyderabad and also my fellow mate in the PhD program. I found him to be good collegiate and focused researcher. I wish him all the best.
Dr. Ashish Varma Ph.D, Associate Professor , Accounting
Prof. Abhigyan Sarkar is my colleague from the Marketing Area at IMT Ghaziabad. It is such a pleasure to write a recommendation for him. Abhigyan Da, is a brilliant researcher and a helpful colleague with very positive energy. He is one of the finest researchers in IMT who is truly dedicated to his craft. His intense potential is evident from his encouraging nature to others to publish better, something which I have personally experienced. We have worked in teams , shared many smiles and many cups of coffee. Really proud of his commitment, passion for research and simplicity. Warm regards !
Dr. Kartikeya Bolar
Prof. Abhigyan was my colleague at IBS Hyderabad and also my fellow mate in the PhD program. I found him to be good collegiate and focused researcher. I wish him all the best.
Dr. Ashish Varma Ph.D, Associate Professor , Accounting
Prof. Abhigyan Sarkar is my colleague from the Marketing Area at IMT Ghaziabad. It is such a pleasure to write a recommendation for him. Abhigyan Da, is a brilliant researcher and a helpful colleague with very positive energy. He is one of the finest researchers in IMT who is truly dedicated to his craft. His intense potential is evident from his encouraging nature to others to publish better, something which I have personally experienced. We have worked in teams , shared many smiles and many cups of coffee. Really proud of his commitment, passion for research and simplicity. Warm regards !
Dr. Kartikeya Bolar
Prof. Abhigyan was my colleague at IBS Hyderabad and also my fellow mate in the PhD program. I found him to be good collegiate and focused researcher. I wish him all the best.
Dr. Ashish Varma Ph.D, Associate Professor , Accounting
Prof. Abhigyan Sarkar is my colleague from the Marketing Area at IMT Ghaziabad. It is such a pleasure to write a recommendation for him. Abhigyan Da, is a brilliant researcher and a helpful colleague with very positive energy. He is one of the finest researchers in IMT who is truly dedicated to his craft. His intense potential is evident from his encouraging nature to others to publish better, something which I have personally experienced. We have worked in teams , shared many smiles and many cups of coffee. Really proud of his commitment, passion for research and simplicity. Warm regards !
Dr. Kartikeya Bolar
Prof. Abhigyan was my colleague at IBS Hyderabad and also my fellow mate in the PhD program. I found him to be good collegiate and focused researcher. I wish him all the best.
Dr. Ashish Varma Ph.D, Associate Professor , Accounting
Prof. Abhigyan Sarkar is my colleague from the Marketing Area at IMT Ghaziabad. It is such a pleasure to write a recommendation for him. Abhigyan Da, is a brilliant researcher and a helpful colleague with very positive energy. He is one of the finest researchers in IMT who is truly dedicated to his craft. His intense potential is evident from his encouraging nature to others to publish better, something which I have personally experienced. We have worked in teams , shared many smiles and many cups of coffee. Really proud of his commitment, passion for research and simplicity. Warm regards !
Experience
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Institute of Management Technology, Ghaziabad
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India
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Higher Education
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200 - 300 Employee
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Associate Professor
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Jun 2019 - Present
I offer core courses in Marketing. I also offer courses on Business Research Methods, Integrated Marketing Communications and Marketing Analytics. I offer Doctoral Seminar course on Brand Management. I plan to offer an elective: "Branding for the mind and senses" to PGDM students, beginning from the academic year 2023-24 I offer core courses in Marketing. I also offer courses on Business Research Methods, Integrated Marketing Communications and Marketing Analytics. I offer Doctoral Seminar course on Brand Management. I plan to offer an elective: "Branding for the mind and senses" to PGDM students, beginning from the academic year 2023-24
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XLRI Delhi
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India
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Education Administration Programs
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1 - 100 Employee
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Associate Professor
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Oct 2021 - Apr 2022
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Institute of Management Technology Ghaziabad
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India
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Higher Education
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200 - 300 Employee
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Assistant Professor (Marketing)
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Apr 2015 - May 2019
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IBS - Hyderabad
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Higher Education
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200 - 300 Employee
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Faculty
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Feb 2012 - Apr 2015
I worked at IBS Hyderabad (a constituent of IFHE University) as Assistant Professor of Marketing area. Presently I am working as Assistant Professor of Marketing at Institute of Management Technology Ghaziabad. I teach Business Research Methods, Integrated Marketing Communication and Brand Management. I completed PhD in Management from ICFAI University Dehradun, India in 2012. PhD research area is: Consumer-brand romantic relationships and experiential consumption. I published research articles in international journals of repute which include Journal of product & Brand Management, Marketing Intelligence and Planning,Qualitative Market Research: An International Journal, Journal of Brand Management, Journal of Travel & Tourism Marketing, Young Consumers, Asia Pacific Journal of Marketing and Logistics, Society and Business Review, Journal of Fashion Marketing and Management and Journal of Financial Services Marketing amongst others. Software proficiency: User proficiency in Structural equation modelling (SEM) using AMOS and Lisrel, and Multivariate data analysis using SPSS. Show less
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Unit Manager
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Jun 2005 - Jul 2007
Worked in the capacity of Unit Manager for two years with HDFC Standard Life Insurance. Worked in the capacity of Unit Manager for two years with HDFC Standard Life Insurance.
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Education
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2007 - 2012
ICFAI University-Dehradun
PhD, Marketing Management -
2003 - 2005
West Bengal University of Technology
MBA, Marketing
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