David Giles MA MCIPR
Communications and Digital Lead at ZAMBIA ORPHANS AID UK- Claim this Profile
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English Native or bilingual proficiency
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Thai Limited working proficiency
Topline Score
Bio
Louise Rutterford
David is an excellent communicator and leader. We worked together on the Boundless 2015 International Congress and I would have been lost without his creative input. David led the communications strategy clearly articulating to attendees what to expect and without his counsel and compelling writing we would not have recruited more than 200 volunteers to support the event. David is very technically competent, we used a wide variety of medium to promote the Congress and he was integral to the communication paths. He supported me write and produce hours of volunteer training and directed the filming of it to ensure it was accessible. I would not hesitate to work with David again.
Dave Haas
David Giles is very professional and skilled in his leadership and knowledge with communications. He understands the technology and audience in a modern digital world, and represents The Salvation Army internationally. We've worked on many projects and collaborations over the years and always a pleasure to work with and someone who understands thoroughly every aspect of successful strategies and seeing them implemented and successfully achieved. I've always enjoyed working together and look forward to many more opportunities.
Louise Rutterford
David is an excellent communicator and leader. We worked together on the Boundless 2015 International Congress and I would have been lost without his creative input. David led the communications strategy clearly articulating to attendees what to expect and without his counsel and compelling writing we would not have recruited more than 200 volunteers to support the event. David is very technically competent, we used a wide variety of medium to promote the Congress and he was integral to the communication paths. He supported me write and produce hours of volunteer training and directed the filming of it to ensure it was accessible. I would not hesitate to work with David again.
Dave Haas
David Giles is very professional and skilled in his leadership and knowledge with communications. He understands the technology and audience in a modern digital world, and represents The Salvation Army internationally. We've worked on many projects and collaborations over the years and always a pleasure to work with and someone who understands thoroughly every aspect of successful strategies and seeing them implemented and successfully achieved. I've always enjoyed working together and look forward to many more opportunities.
Louise Rutterford
David is an excellent communicator and leader. We worked together on the Boundless 2015 International Congress and I would have been lost without his creative input. David led the communications strategy clearly articulating to attendees what to expect and without his counsel and compelling writing we would not have recruited more than 200 volunteers to support the event. David is very technically competent, we used a wide variety of medium to promote the Congress and he was integral to the communication paths. He supported me write and produce hours of volunteer training and directed the filming of it to ensure it was accessible. I would not hesitate to work with David again.
Dave Haas
David Giles is very professional and skilled in his leadership and knowledge with communications. He understands the technology and audience in a modern digital world, and represents The Salvation Army internationally. We've worked on many projects and collaborations over the years and always a pleasure to work with and someone who understands thoroughly every aspect of successful strategies and seeing them implemented and successfully achieved. I've always enjoyed working together and look forward to many more opportunities.
Louise Rutterford
David is an excellent communicator and leader. We worked together on the Boundless 2015 International Congress and I would have been lost without his creative input. David led the communications strategy clearly articulating to attendees what to expect and without his counsel and compelling writing we would not have recruited more than 200 volunteers to support the event. David is very technically competent, we used a wide variety of medium to promote the Congress and he was integral to the communication paths. He supported me write and produce hours of volunteer training and directed the filming of it to ensure it was accessible. I would not hesitate to work with David again.
Dave Haas
David Giles is very professional and skilled in his leadership and knowledge with communications. He understands the technology and audience in a modern digital world, and represents The Salvation Army internationally. We've worked on many projects and collaborations over the years and always a pleasure to work with and someone who understands thoroughly every aspect of successful strategies and seeing them implemented and successfully achieved. I've always enjoyed working together and look forward to many more opportunities.
Credentials
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Hootsuite Certified Professional
Hootsuite Media Inc.
Experience
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ZAMBIA ORPHANS AID UK
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United Kingdom
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Civic and Social Organizations
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1 - 100 Employee
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Communications and Digital Lead
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Mar 2022 - Present
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The Salvation Army, International Headquarters
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United States
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Non-profit Organizations
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1 - 100 Employee
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Communications Manager
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Jun 2018 - Oct 2021
Successful planning, development and implementation of an Africa Communications Network of Salvation Army communications professionals across Africa, including an initial week-long training event in Harare, Zimbabwe and ongoing nurture and support (second event in development).* Highly successful strategic communications plans in relation to emergency disaster responses (eg Hurricane Dorian and tornadoes, cyclones, earthquakes around the world), borne out in prime mainstream media coverage and through inclusion in industry-leading portals such as ReliefWeb.* Management of award-winning website and blue-ticked social media channels, with demonstrably high levels of engagement and reach.* Responsible for leading an international digital media team during the largest-ever event held at The O2 in London (in July 2015), with a reach of 16.8 million on Twitter alone.* Successful research, development and roll-out of Salvation Army-wide policy relating to photography/videography of children and young people, social media guidelines and use of drones.
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Digital Communications Manager
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May 2017 - Jun 2018
Responsible for all digital output, web/social media monitoring, analysis and online development at The Salvation Army's international headquarters, including more than ten websites and their associated social media presence. This includes writing, editing, photo editing and both technical and non-technical liaison with colleagues and third party contractors around the world. www.salvationarmy.org has a truly international reach of more than 170 countries, and is well regarded by peers (Christian New Media Awards). The role involves delivering training, support and consultation to other Salvation Army practitioners - particularly in developing world contexts. Recent work includes devising and implementing extensive online coverage for a high-profile international congress celebrating the 150th anniversary of The Salvation Army. The congress, running from 1-5 July at The O2 in London saw 15,000 delegates attend in person (with interactivity including a prominent Twitter wall in the main arena) and tens of thousands more participate online. Coverage was cross-platform and incorporated live blogging, Twitter/Facebook/Instagram/YouTube/Flickr content creation and curation, development and dissemination of memes, and live streaming - including via Periscope. I managed a team of twelve media professionals from the UK, Canada and USA.Other recent projects include an intensive fortnight-long journalistic tour of Salvation Army projects across India, producing content for print and online, as well as shooting content for a documentary film 'India - For the Love of God' which premiered at The O2 in July.Production for live webcasts is another skill developed through major events in Czech Republic, Germany and Scotland - taking responsibility for pre-prepared chromakeyed content such as name captions, song titles and lyrics as well as producing live graphics such as text summaries and social media contributions, occasionally vision mixing/directing cameras on live shoots.
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Web Manager
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Jan 2012 - May 2017
Responsible for all web and social media output, monitoring, analysis and development at The Salvation Army's international headquarters, including more than ten websites and their associated social media presence. This includes writing, editing, photo editing and both technical and non-technical liaison with colleagues and third party contractors around the world. www.salvationarmy.org has a truly international reach of more than 170 countries, and is well regarded by peers (Christian New Media Awards). The role involves delivering training, support and consultation to other Salvation Army practitioners - particularly in developing world contexts. Recent work includes devising and implementing extensive online coverage for a high-profile international congress celebrating the 150th anniversary of The Salvation Army. The congress, running from 1-5 July at The O2 in London saw 15,000 delegates attend in person (with interactivity including a prominent Twitter wall in the main arena) and tens of thousands more participate online. Coverage was cross-platform and incorporated live blogging, Twitter/Facebook/Instagram/YouTube/Flickr content creation and curation, development and dissemination of memes, and live streaming - including via Periscope. I managed a team of twelve media professionals from the UK, Canada and USA.Other recent projects include an intensive fortnight-long journalistic tour of Salvation Army projects across India, producing content for print and online, as well as shooting content for a documentary film 'India - For the Love of God' which premiered at The O2 in July.Production for live webcasts is another skill developed through major events in the Czech Republic, Germany and Scotland - taking responsibility for pre-prepared chromakeyed content such as name captions, song titles and lyrics as well as producing live graphics such as key message summaries and social media contributions, occasionally vision mixing/directing cameras on live shoots.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Web Editor
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Sep 2010 - Jan 2012
Working with clients across sectors to develop engaging websites and harness social media tools. Working with clients across sectors to develop engaging websites and harness social media tools.
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Christian Care Foundation for Children with Disabilities
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Individual and Family Services
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1 - 100 Employee
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International Communications Officer
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May 2009 - Aug 2010
Responsible for English language communications - fundraising, marketing, media relations, website, social media, writing and editing supporters' mailings, magazines, etc. Facilitated training of disabled young people in use of web tools in joint project with BBC World Service and BBC Academy. Responsible for English language communications - fundraising, marketing, media relations, website, social media, writing and editing supporters' mailings, magazines, etc. Facilitated training of disabled young people in use of web tools in joint project with BBC World Service and BBC Academy.
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The Salvation Army
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United States
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Non-profit Organizations
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700 & Above Employee
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Website Manager, Communications Service
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Jul 2003 - May 2009
Working within the Communications Service, I managed several large websites for The Salvation Army in the UK and Ireland, reaching more than 160,000 unique visitors per month. Responsibilities included:• editorial responsibility for Salvation Army websites (www.salvationarmy.org.uk), including writing, editing, proofreading and selection of appropriate image/audio/video content• the commissioning of feature articles, graphics and rich media components• design and roll-out of social media functionality, including Facebook and Twitter (our live Twitter coverage from the Put People First march was acknowledged by the national press as being innovative)• close liaison with senior staff in fundraising, marketing and press office teams around the country• the development of website strategy and policy• management of budgets and projects and line management of a web developer• coordination and project management of external software developers and graphic designers• training, development and support of 550 web authors, including regional ‘roadshow’ training workshops
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Scripture Union
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Nigeria
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Religious Institutions
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200 - 300 Employee
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Internet Developer
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Jan 2000 - Jul 2003
As internet developer at Scripture Union, I was responsible for developing both the technical and editorial aspects of the website, occasionally writing for print-based Bible-reading guides. I completed a full relaunch of the content and look-and-feel of the main site, and the development of a number of mini-sites, including www.dailybread.org.uk. This mini-site was awarded a 5-star rating in a Church of England Newspaper review, which made particular mention of the PDA downloads of the content which I had implemented
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Education
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2014 - 2016
University for the Creative Arts
Master’s Degree, Media Communications -
2009 - 2009
Unity Thai Language School
Thai -
1992 - 1996
De Montfort University
Information Technology, Human/computer interaction
Community
