Digital Marketing Manager

• Jul 2023 - Present

Digital Marketing Specialist

• May 2021 - Jul 2023

DataSolutions is a leading value-added distributor of transformational IT solutions in the UK and Ireland since 1991. Its vision is to identify, evaluate and source technologies which help resellers and their customers to build, secure, manage and access their hybrid and multi-cloud infrastructure.

Digital Marketing Manager

• Jul 2023 - Present

Digital Marketing Specialist

• May 2021 - Jul 2023

Digital Marketing Executive

• Sep 2018 - Apr 2021

As Digital Marketing Executive at Taxback International, my duties include:• Website - Ongoing management and ownership of the Taxback International website- Landing page building, (partners, events, social campaigns, CTA pages). Utilising current CMS, WordPress and liaising with the web agency. • Pardot and Salesforce - continuous implementation of Pardot and Salesforce throughout the organisation in order to report on Marketing Activity throughout the whole sales cycle. Create and report on marketing campaigns across multi-media channels.• Working with the in-house IT team to ensure backend of the website is working correctly, troubleshooting and technical issues.• Video content creation - drive the development and creation of videos and rich media that support our marketing campaign strategy. Content may include short product features, expert/team interviews, customer testimonials, event coverage, simple animations, live videos on social media, and other creative, engaging forms of multimedia content. • Search Engine Optimisation - Execution of SEO on a continuous basis for the Taxback International website through Technical SEO, On-Page SEO, Off-Page SEO, etc. Ensuring all pages under the Taxback International domain are optimised sufficiently. This includes management and liaising with an outsourced SEO agency.• Social Media - Management of all social media channels to support events and marketing campaigns and keeping up to date with social media trends. Execution of engaging content throughout all social platforms in order to drive traffic to the site.• Repurposing content - execution of this content through social media platforms, landing pages, organic social and ppc. • Partnerships - working with Partner Managers and the Marketing team in order to create creative and effective online content for partners, as well as executing effective messaging of partnerships online. Show less

Marketing Assistant

• Jun 2017 - Sep 2018

Taxback International combines innovative technology, deep industry expertise and value added partnerships to deliver comprehensive VAT solutions that maximise your VAT reclaim and minimise your risks, so you can focus on growing your business.As the Marketing Assistant at Taxback International, my duties include:- Support the Marketing team in creating social media strategies, postings, long-term and short-term plans.- Support with SEO- Hubspot CRM: Implementing Hubspot throughout the company as well as using the software daily for marketing campaigns, lead nurturing, etc. - Support for events, brochure/flyer designs, merchandise, etc.- Support with Website - Wordpress. Show less

Marketing and Social Media Assistant

• Jan 2017 - Jun 2017

Tucr.io is a Fintech company, allowing retailers to build relationships with customers and increase cashflow. Consumers can place deposits on items, such as wedding/engagement rings, clothing and newborn baby essential. They can then pay them off over installments online or in store. Duties include: - Managing Social Media Channels (Facebook, Twitter, etc.) - Content Marketing (Blog Posts, Linked In posts, monthly newsletters, etc.) - Design of POS displays, leaflets, advertising material, etc. - Aiding in the research into future clientele - Developing and maintaining relationships with Bloggers/Influencers Show less

Marketing and Administrative Assistant

• Jan 2015 - Apr 2015

The Tea & Coffee Warehouse Ltd. a.k.a. Ponticelli is a coffee company located in Waterford City. The company roasts their own coffee and distributes their product around Ireland. Tea & Coffee Warehouse intends to become the recognized distributor of speciality beverages and beverage-related supplies and services to coffee houses and espresso stands throughout the island of Ireland. Work Placement for College - Duties Included: -General Administration: taking orders from customers over the phone, etc. -Customer Service (Business to Business customers) -Website: Website relaunch with a new look and maintenance of the site -General Accounts: using Big Red Cloud accounting software I am able to do invoicing, posting the invoices to sales books and purchases books. -Social Media: monitoring and updating the company's social media including Facebook, Twitter and Instagram. I often run competitions on the sites to create more awareness of the company. -CRM System: As part of my placement, I was asked to create a system in which the company can keep track of their customers, and see when and where was the last time they had delivered product to them, engaged with them, or fixed a machine. I created a system using Microsoft Access, and the system is still in use today. Show less

Public Relations (Voluntary)

• Oct 2014 - Dec 2014