Chief Marketing Officer | Digital B2B marketplace

• Jan 2022 - Present

Lead marketing activities of the largest B2B marketplace for pharmaceutical products. Ensure the growth of a digital platform where pharma buyers connect with the right manufacturers and the sellers effortlessly expand their market reach. Create and implement marketing strategy. Plan and execute tactical initiatives, including brand building, performance marketing, lead generation, email marketing, or communication on social media channels. Contribute to new services creation, experiment with new monetisation models, and go-to-market strategies. Analyse and enhance customer experience with the main digital product - pharmaceutical products marketplace. Define clear value propositions for global buyers and sellers, using the platform as an instrument to grow their businesses. Working closely with senior management, sales team, product owners, and engineers to develop better UI/UX and lead gen solutions. Use data and research-driven tools for analysing user behaviour and the performance of acquisition channels (GA4, GTM, server-based analytics tools, Hotjar, A/B testing tools, etc). Enhance SEO performance as the main traffic source to the platform. Monitor and improve web content and technical aspects. Work hand in hand with the Sales team regarding client and prospect outreach and activation via inbound and outbound initiatives. Utilise marketing automation and AI-powered tools to streamline the process. Create and equip customer-facing teams with engaging materials. Cooperate with local and global service providers in SEO, PPC, design, and copywriting. Show less

Chief Marketing Officer and co-founder

• Feb 2023 - Present

At Web Performers digital agency, I am helping companies to have fully functional, user-friendly, technologically advanced optimized websites that perform well and drive more organic traffic and leads. Good website performance helps improve user experience, boost search engine visibility, drive more organic traffic and leads, and increase conversion rates. My task is to help companies achieve all these goals by creating fast and responsive websites that form a positive brand image, enable better engagement with their visitors, and provide simple content/campaign administration tools in one place. I rely on a data-driven approach that includes analytics, AI technology, and industry best practices to optimize my clients' online presence. More information: https://webperformers.eu/ and https://webperformers.net/ Show less

Head Of Marketing

• Nov 2018 - Dec 2021

Exacaster is a software company that provides advanced analytics and AI-driven solutions to help businesses optimize their customer interactions and improve their bottom line. The company offers a range of tools for data analysis, segmentation, targeting, and personalization, all designed to help telecom and retail businesses better understand and engage with their customers. My responsibilities ranged from all aspects of the company brand and B2B tech product marketing: lead generation, content creation, SEO, online advertising, market research, A/B testing, exhibiting in professional events & trade shows, and more. I was responsible for executing effective marketing strategies, developing lead-generation programs across multiple countries, and analysing the effectiveness of campaigns. I held a key role in building and engaging the customer base and creating effective strategies that promote long-term growth for the company. Responsibilities: • Develop and communicate marketing plans, promotional campaign results and project recommendations to the senior management • Build company brand awareness and exposure through different channels • Develop marketing strategies for projects, including company websites and social media channels • Implement lead generation campaigns, promotional ads and direct marketing (email) campaigns • Analyse data to determine campaign efficiency using Google Analytics, Google Ads, SEMrush, etc. • Create effective sales & marketing materials (use cases, ebooks, landing pages, banners, etc.), SEO-friendly sites for company products and services • Work closely with the sales team on programs development and implementation, CRM strategies • Plan, organise from A to Z to prepare for the trade shows and professional events • Advise and provide regular input to the C-level and product management team, support with market data and research. Show less

• Nov 2016 - Oct 2018

Main activities and responsibilities: • To ensure that the legal entities of Bayer Baltics fulfil the necessary tasks to be compliant with the EFPIA (European Federation of Pharmaceutical Industries and Associations) disclosure process related to company interactions with healthcare organisations and healthcare professionals. This was a part of the new process and newly established risk management function in the Nordic organisation.• Execute transparent disclosure and communication processes in line with global guidelines and compliance. Provide internal support and training on EFPIA processes for marketing teams and stakeholders in Baltics. • Implement a new electronic Document & Process Management system (eFiles) across all Baltic countries from idea and proving the business case to the final launch.• Organise and assist Nordic & Global colleagues in international exhibitions to promote the company brand and find new partnerships. Work shadowing for Nordic colleagues. Show less

• Jul 2015 - Nov 2016

Business development, execution and coordination of marketing activities for a company blockbuster (Xarelto, rivaroxaban) in the Lithuanian market. Main responsibilities:Prepared sales & marketing materials, product knowledge and objection-handling tools. Trained the sales force to approach healthcare specialists.Built relationships with key opinion leaders of the pharmaceutical industry, including the most respected specialists in cardiology, neurology and family medicine. Planned, coordinated and executed successful professional live events for key customers both locally and internationally. Promoted products and educated healthcare professionals in digital settings: executed remote medical training, email campaigns and online advertising. Conducted market analysis, researched competition, and monitored and react to local regulations changes.Other activities: • Development of disease awareness websites (tromboze.lt) and social media profiles, • Implementation of a mobile app to help doctors better treat their patients who suffer from atrial fibrillation, • Distribution of regular newsletters to healthcare professionals, • Preparation of compliant promo materials for Rx product end-users (patients). Show less

• Oct 2005 - Jul 2015

Implementation of marketing plan for key organisation’s products in order to meet sales targets. Communication and marketing of established and new products in the areas of Women's Health, Dermatology and Cardiology. My responsibilities included marketing and communications activities targeted to product end-users or patients:• Web development to increase disease awareness• Mobile app development to help women to help manage their menstrual cycle and plan family• Media relations, public and press events• Social project planning and execution• Partnerships with media• Promotional materials for patients• Market research • Collaboration with external service providers: advertising, communication, web agencies, and printing houses. Show less

Public Relations Account Manager

• Jun 2003 - May 2004

During my tenure as a Public Relations Manager at A. Jonkus & Partneriai, one of the top three public relations agencies of that time, I had the privilege of working with a diverse portfolio of clients in the energy, healthcare, IT and insurance sectors. With a strong focus on delivering strategic communication solutions, I played an important role in shaping these esteemed companies' public image and reputation. As a trusted advisor, I worked closely with clients to understand their unique needs and goals. I fostered strong relationships with clients, industry experts, and media professionals to ensure a comprehensive and effective communication strategy. My experience in managing accounts across multiple sectors has equipped me with a broad perspective and the ability to adapt my communication strategies to meet each client's unique challenges and objectives. Show less

Public Relations Manager

• Jun 2002 - May 2003

During my tenure as a Public Relations Manager at ELSIS, an innovative IT and electronics company, I had the privilege of being the voice of leadership, overseeing media relations, and playing a role in helping the team with conferences. With a passion for effective communication, I brought my expertise to the forefront, ensuring ELSIS maintained a stronger presence and favourable reputation in the market. I effectively conveyed the company's vision and achievements to key stakeholders, industry influencers, and the general public through strategic messaging and targeted outreach. Through my work, I helped ELSIS establish itself as a prominent player in the IT sector, fostering positive relationships with the media and reinforcing the company's position as an industry leader. Show less

Manager

• Aug 2000 - Jul 2002

As a Manager at ELTA, a leading Lithuanian news agency, I spearheaded the development of a dynamic digital news portal while overseeing customer interactions, sales, and CRM activities. With a strategic focus on leveraging technology and delivering exceptional user experiences, I played a pivotal role in transforming ELTA into a modern and customer-centric news source. My expertise in digital media and strong leadership skills allowed me to drive growth, cultivate valuable relationships with customers, and streamline sales and CRM processes for optimal efficiency. Show less

Financial News Reporter

• Apr 1996 - Jul 2000

As a financial markets reporter, I have gained extensive experience in writing daily reports focused on the dynamic world of finance. My responsibilities included: • Covering a wide range of topics, such as listed companies. • Stock exchange news. • Providing in-depth analysis of financial articles sourced from reputable global media outlets like Reuters. Additionally, I have developed expertise in crafting compelling feature stories and supplements that delve into the intricacies of banking, insurance, and capital markets. In my role, I consistently delivered accurate and timely reports catering to our diverse audience's information needs. By closely monitoring market trends and studying financial data, I ensured that my articles were well-researched and offered valuable insights into the ever-changing landscape of financial markets. I prioritised using reliable sources and data-driven analysis to present a comprehensive view of the market conditions and their impact on various industries. My writing style is clear, concise, and with attention to detail. I strived to make complex financial concepts accessible to a broad readership, using clear language and straightforward explanations. Through my reports, I aim to provide readers with a solid understanding of market developments, investment opportunities, and risks. Show less