Experience

Kipsu

• United States
• Software Development
• 1 - 100 Employee

• Senior Manager—Enterprise Customer Success

  • Aug 2022 - Present

• Customer Success — Onboarding

  • Jun 2021 - Aug 2022



Anytime Fitness

• United States
• Health, Wellness & Fitness
• 700 & Above Employee

• Senior Director of Operations & Project Manager

  • Nov 2019 - Nov 2020

  Built, coached, empowered, and managed multiple Club Platinum teams and ensured their growth in scope of responsibility and accountability for operational excellence. Introduced Myzone’s state-of-the-art heart rate technology in three stages to over 2K+ members through educational videos, social media content, and in-club collateral. Initiated in-house workout programs for members using heart rate technology, ensured members are satisfied with their workout program and remained motivated to attain their fitness goals; increased member retention during COVID-19. Established a culture of inclusion; arranged one-on-one weekly meetings, professional development meetings, and team-building activities for team and staff members. Conceptualized a new personal training onboarding process featuring functional training to acquire and retain new personal training sales. - Created and implemented member engagement strategies that improved turnover and achieved 15% lower attrition than the fitness industry average during the COVID-19 pandemic. - Provided strategic direction for managing daily club operations; earned Club Platinum status for all assigned clubs. - Commenced a new 3-Path Membership Program, including onboarding every new member with a Myzone belt, daily workout program, three complimentary training sessions, and individualized coaching memberships. - Created employee onboarding course to train staff on all aspects of business operations, including sales, marketing, lead generation, personal training, and client service. Show less



Rev Fitness Consulting

• Minneapolis, Minnesota, United States

• Owner

  • Nov 2019 - May 2020

  - Private business consulting focused on advising owners of small gyms how to position their services, product offerings, programming, etc. to compete with boutique fitness concepts in their local markets. - Boosted sales for client gyms increasing membership bases by an average of 20%. - Spearheaded marketing and lead generation campaigns focusing on Facebook, Instagram, and Google campaigns resulting in inbound leads increasing by an average of 70%. - Advised gym owners on how to project manage and implement functional training programs, heart rate technology, improve personal training onboarding, and modernize their membership sales process. - Developed virtual membership program offerings and virtual functional training offerings to help client gyms adjust and drive revenue during COVID-19 business shutdowns in multiple states. Show less



Lift Brands

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Presales & Lead Franchise Business Consultant

  • Jun 2017 - May 2019

  Led all presale and buildout operations for every new Snap Fitness Club to ensure impactful engagements through discovery sessions and end-to-end customer journeys; educated franchisees on best practices that attracted record-breaking 177 new members per presale. Spearheaded all phases of Snap Fitness’ a weeklong new franchisee training program i.e. “Snap University” ranging from writing curriculum, creating presentations, and scheduling speakers. Conducted in-person training, prepared educational videos, and arranged club visits to arm franchisees with training, club programs, and knowledge of heart rate technology while launching Myzone across the international fleet. Mentored up to 100 new Snap Fitness franchisees accounts at a time on business planning, marketing plan, community outreach, personal sales training, in-club fitness programs, and member retention to steer franchisee and customer success; grew memberships by 15-20%. Directed and managed weekly training waves for all Snap Fitness franchisees by preparing four video recurring webinars on business operations. Equipped new franchisees on an individualized basis with relevant skills and knowledge required to succeed through giving recurring one-on-one coaching calls. - Enhanced cross-departmental collaboration that improved communication, spurred innovative ideas, and streamlined the new franchisee onboarding process by reducing 125 item project schedule to 75 items. - Onboarded and coached up to 100 new Snap Fitness franchisee accounts at a time on every aspect of running their businesses. - Authored international manual for Lift Brands on how to create and manage a Franchise Business Consultant team. - Cultivated and maintained long-term, professional relationships with 70 to 100 franchisees at a time. Show less



Anytime Fitness

• United States
• Health, Wellness & Fitness
• 700 & Above Employee

• General Manager

  • Jan 2014 - Jun 2017

  Augmented revenue, member satisfaction, customer service, operational efficiency, and attrition placed the club in the top 1% out of 2,300+ clubs in North America. Oversaw profit and loss, compliance, people management, and communication. - Built networks and relationships with clients that increased members from 400 to 1,300+; boosted revenue. Augmented revenue, member satisfaction, customer service, operational efficiency, and attrition placed the club in the top 1% out of 2,300+ clubs in North America. Oversaw profit and loss, compliance, people management, and communication. - Built networks and relationships with clients that increased members from 400 to 1,300+; boosted revenue.



FantasyFootballDoctors.com

• Minneapolis, MN

• Founder/Editor

  • Aug 2012 - Jun 2017

  - Built the website using a WordPress CMS - Developed proprietary analytics to assess consistency of every NFL player and defensive unit for purposes of fantasy football success - Wrote content for website assessing in-season developments, fantasy football outlooks, and NFL draft focused content - Extensive work done using the Adobe Creative Suite - Researched and executed a SEO/PPC/SEM strategy - Performed all regular site maintenance - Built the website using a WordPress CMS - Developed proprietary analytics to assess consistency of every NFL player and defensive unit for purposes of fantasy football success - Wrote content for website assessing in-season developments, fantasy football outlooks, and NFL draft focused content - Extensive work done using the Adobe Creative Suite - Researched and executed a SEO/PPC/SEM strategy - Performed all regular site maintenance



Metro Sales Inc.

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Account Manager

  • Jun 2013 - Jan 2014

  - Business-to-business office technology sales and consulting for large and small companies - Identified issues with and analyzed organizations’ document workflow process and tailored individual solutions - Engaged new and existing clients through solutions-based demonstrations - Business-to-business office technology sales and consulting for large and small companies - Identified issues with and analyzed organizations’ document workflow process and tailored individual solutions - Engaged new and existing clients through solutions-based demonstrations



Anytime Fitness

• United States
• Health, Wellness & Fitness
• 700 & Above Employee

• General Manager/Marketing Manager

  • Jun 2010 - Apr 2013

  ▪ Expanded club from 700 to 900 members ▪ Networked with local business to establish over 30 corporate partnerships ▪ Created and designed club promotional materials ▪ Spearheaded digital, social media, and guerrilla marketing ▪ Expanded club from 700 to 900 members ▪ Networked with local business to establish over 30 corporate partnerships ▪ Created and designed club promotional materials ▪ Spearheaded digital, social media, and guerrilla marketing



Obama for America

• United States
• Political Organizations
• 100 - 200 Employee

• Student Organizer

  • Jan 2008 - Nov 2008

  ▪ Part of field team that turned out the highest number of student voters in UW-Madison history ▪ Created and executed campus-wide advertising and visibility plan ▪ Co-coordinated campus-wide voter registration drive that registered record numbers of student voters ▪ Managed and coached volunteers on how to conduct voter contacts ▪ Part of field team that turned out the highest number of student voters in UW-Madison history ▪ Created and executed campus-wide advertising and visibility plan ▪ Co-coordinated campus-wide voter registration drive that registered record numbers of student voters ▪ Managed and coached volunteers on how to conduct voter contacts