Experience

Tuna Traffic

• United States
• Advertising Services
• 1 - 100 Employee

• Director of SEO/SEM

  • Jan 2022 - Jul 2023

  Caledonia, Wisconsin, United States Strategized, managed & reported on large-scale SEO projects for agency clients; Directed SEO by optimizing for both on page and off-page issues including but not limited to meta data, on-page content creation, internal linking navigation and building external links: Create strategy, build, analyze, and optimize paid search campaigns across multiple platforms; Manage other employee in PPC/ SEO department.; Responsible for monthly client reporting.



Humana

• Brazil
• Professional Training and Coaching

• Search Engine Optimization Specialist

  • Jun 2021 - Jan 2022

  Chicago, Illinois, United States



ChemCentral

• Chemical Manufacturing
• 1 - 100 Employee

• Search Marketing Manager

  • Jul 2020 - Dec 2020

  Develop paid search account strategy; Build new campaigns across multiple traditional paid search, shopping & display ad-platforms; Daily paid search campaign management; Updating and uploading of product feed through merchant center for Google shopping campaigns; Perform on page tasks( content creation , Meta data) to improve organic rankings.



BMO Financial Group

• SEO Manager

  • Jul 2018 - Jul 2020

  Chicago, Illinois Create, manage and execute SEO for US website; track, analyze and report results; plan and devise on page optimizations strategies; collaborate with content team to help create engaging and beneficial site content; work an attaining in-bound links; run technical audits of site; partner with UX team on SEO integration for site redesigns/improvements; manage day to day additions and changes to Google My Business for entire company; Support BMO Canada when needed.



Marketing Relevance

• United States
• Advertising Services

• SEM Director

  • Mar 2015 - Jun 2018

  Arlington Heights, Illinois Lead, managed & reported on large-scale SEO projects for agency and clients in a variety of industries; Directed SEO daily by creating unique meta data and internal linking navigation, building external links, and constructing relevant blog and on-page content for both agency and client websites; Managed Junior SEO; Created, implemented, tracked, analyzed, and optimized paid search campaigns in Google, Bing/MSN, LinkedIn and Facebook for agency and clients; Developed custom monthly reporting… Show more Lead, managed & reported on large-scale SEO projects for agency and clients in a variety of industries; Directed SEO daily by creating unique meta data and internal linking navigation, building external links, and constructing relevant blog and on-page content for both agency and client websites; Managed Junior SEO; Created, implemented, tracked, analyzed, and optimized paid search campaigns in Google, Bing/MSN, LinkedIn and Facebook for agency and clients; Developed custom monthly reporting deliverables and presented to each client monthly Show less



Oasis Financial

• United States
• Financial Services
• 1 - 100 Employee

• Internet Marketing Manager

  • May 2014 - Feb 2015

  Northbrook, IL Ownership of all digital marketing efforts: Daily management of all paid search campaigns across all major search engines Ran weekly & monthly reports for top management and executives outlining campaign results Created SEO Strategy and worked to implement in order to increase visibility for best performing keywords in natural search. Tracked and reported on DRTV airing results Company point for agency running programmatic display campaign



Actonia Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Online Marketing Manager

  • Apr 2012 - Apr 2014

  Des Plaines, IL Creating, implementing, tracking, analyzing and optimizing paid search campaigns in Google , Bing/MSN, LinkedIn and Facebook for all clients Lead,manage & report on large scale SEO projects for clients Overall management responsibility for Junior Campaign Manager Develop custom monthly reporting deliverables for each client Perform site optimization including creating unique meta data, internal linking navigation, external link building and construction of relevant blog and… Show more Creating, implementing, tracking, analyzing and optimizing paid search campaigns in Google , Bing/MSN, LinkedIn and Facebook for all clients Lead,manage & report on large scale SEO projects for clients Overall management responsibility for Junior Campaign Manager Develop custom monthly reporting deliverables for each client Perform site optimization including creating unique meta data, internal linking navigation, external link building and construction of relevant blog and on-page content. Provide best practices recommendations and consulting to clients for PPC specific landing page development and implementation Show less


ChiTown Bachelor Party
• Owner

  • 2009 - Jan 2013


DMS Inc

• 1 - 100 Employee

• Independent Search Marketing Consultant

  • Jan 2009 - Apr 2012

  Freelance search marketing consultant providing both Paid Search and SEO services.



L2T media

• United States
• Advertising Services
• 1 - 100 Employee

• Senior SEM Manger

  • Jan 2008 - Dec 2008

  Responsible for pay per click campaign ad copy creation, keyword research, keyword traffic estimates and analytics analysis across all search engines Created meta keyword, title and description tags and helped write customized website content to help improve client visibility in organic listings and increase PPC campaign quality score Successfully trained other peers for basic and advanced paid search optimization and fundamentals of campaign building. Act as liaison between… Show more Responsible for pay per click campaign ad copy creation, keyword research, keyword traffic estimates and analytics analysis across all search engines Created meta keyword, title and description tags and helped write customized website content to help improve client visibility in organic listings and increase PPC campaign quality score Successfully trained other peers for basic and advanced paid search optimization and fundamentals of campaign building. Act as liaison between client and web provider to get Google Analytics code and SEO strategies implemented on client websites Charted and reported results of mystery shopping program to clients to improve follow up of web-based leads to boost client ROI Show less


LocalLaunch
• Senior SEM Manager

  • Feb 2007 - 2008

JumpFly, Inc.
• United States
• Advertising Services
• 1 - 100 Employee
• Account Manager

  • Jan 2003 - Feb 2007