Director of E-Commerce

• Mar 2022 - Present

Responsible for growth of 3 main websites (Mybinding, Binding101 and Spiralbinding) while working strategically with Spirals senior management team, Board, and private equity investors. Spiral Binding is the leader in providing quality binding, laminating, finishing equipment and supplies, and photographic accessories. Adapting to its customers’ needs, Spiral has expanded its portfolio to include shipping packaging, personal protective equipment, and more. Spiral serves major corporations, small to large-sized businesses, printers, facility management organizations, retail chains and educational markets. In addition, Spiral also services local, state and federal governments. Show less

eCommerce Marketing and Operations Consultant

• Jul 2020 - Mar 2022

eCommerce Business Development Manager

• Nov 2019 - Jul 2020

Responsible for strategic and tactical leadership, brand awareness and revenue growth by leading the OVS eCommerce business channels. OVS (Orchard and Vineyard Supply) – With 44 years of history, OVS is leveraging the merged forces of Wilson Orchard & Vineyard Supply, LLC and Oregon Vineyard Supply to become the top value-added partner of orchard fruit, grape, berry, nut and hop growers. With deep expertise in irrigation, trellising, netting and cloth solutions and services growers - this “new” company has a strong reputation of providing excellent service to our agricultural customers. We provide supplies and service to our customer throughout the west, New York and nationally through 17 locations and our ecommerce platform – www.OrchardValleySupply.com. OVS is the leading provider of orchard and vineyard supplies, irrigation equipment, agronomic services and solutions. Show less

Distribution Business and Sales Manager (Including Ecommerce and Channel Sales)

• Nov 2016 - Oct 2019

Ecommerce Manager

• Aug 2013 - Nov 2016

Ecommerce Manager

• Aug 2013 - Oct 2019

Partdeal.com is a global ecommerce distributor of replacement parts, accessories, safety equipment, vehicle lighting, instrumentation and maintenance supplies used to maintain, repair or operate heavy-duty rolling and stationary equipment. We provide our customers technical assistance along with access to a broad range of specialty parts centered on operator information, comfort, control, compliance and safety. Repair Shops, dealerships, fleets, small-to-medium OEMs and Specialty Equipment Manufacturers all rely on our fast global delivery capability to keep their operations running smoothly. We specialize in components for agriculture, forestry, construction, power generation, oil and gas drilling, mining, manufacturing, industrial, Off-Highway, Marine and Capital Equipment market segments. Partdeal.com has distinguished itself in the marketplace with our customers by acting as an extension of their team. We have a proven network and resources for their product and project needs. Show less

Ecommerce Director

• 2004 - Oct 2013

Directed all aspects of business management and operations. Utilized a variety of marketing strategies that included SEO, SEM, social marketing and comparison shopping engines. Designed and launched a primary website platform and oversaw online sales and marketing programs. Collaborated with vendors and internal cross-functional teams to manage the development, release, and maintenance of web systems and services that support the company's e-commerce business strategy Implemented web optimization strategies ensuring a best-of-breed online shopping experience. Administer company affiliate program, integrating pay per click (PPC) campaigns, and optimizing product browsing capabilities to meet or exceed conversion and KPI metric goals Initiated eCommerce practices that include guided navigation, dynamic promotion, click paths, checkout, personalization, SEO friendly site structure, merchandise rating and reviews, dynamic and rich product imagery, video, sharing, click to chat, product bundles and cross-sell/up-sell, and social integration Oversaw the development, approval and on-going stewardship of digital/social shopper marketing and E-commerce initiatives. Designed overall digital/social shopper mktg strategy; piloting new emerging technologies, developing measurement plans and creating content Monitored and analyzed sales, website, and marketplace analytic data to improve profitability. Manage the mktg budget as a percentage of sales and developed vendor relationships to establish expense reduction opportunities. Managed EDI and other data integrations with suppliers/distributors Manage customer and order databases, and an inventory database of over 30,000 products. Created a unique search engine and customer friendly product content and images. Employed Google programs including Analytics, Ad-words and Google plus to evaluate website traffic and algorithm changes Show less

Machinist Mate 2nd Class - Trident Submarines

• 1989 - 1994