Doug Seidl
Strategic Website Design, SEO, PPC, and Branding at Straight-up Digital Marketing- Claim this Profile
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Bio
Danny Pizarro
Doug has been one of the strongest designers I've had the pleasure of doing lot's of work with. Doug is not your average "designer", he focuses on all aspects of user experience when designing. On top of having world class designs, you can be confident your getting the best design for a User Experience. Doug brings a high level of professionalism that as a Marketer you really appreciate, you don't have to worry about the project being incorrect or off, Doug get's it. I've worked with many designers and Doug has been by far the most well equipped, he brings his large knowledge of SEO and CRO and applies it to all aspects of mockups, wireframes and of course the high converting finished product. I would highly recommend Doug for the great work he produces!
Rick MacDonnell
Doug is one of the most talented designers I've ever had the pleasure of working with. He designs from the inside out because he puts the customer's needs first. He understands that the design is complimentary, it's just the skin over top of the user experience. So not only will you get a finished product that looks great, but more importantly it will perform great. As a plus, Doug is incredibly easygoing and a treat to work with. Highly recommended!
Danny Pizarro
Doug has been one of the strongest designers I've had the pleasure of doing lot's of work with. Doug is not your average "designer", he focuses on all aspects of user experience when designing. On top of having world class designs, you can be confident your getting the best design for a User Experience. Doug brings a high level of professionalism that as a Marketer you really appreciate, you don't have to worry about the project being incorrect or off, Doug get's it. I've worked with many designers and Doug has been by far the most well equipped, he brings his large knowledge of SEO and CRO and applies it to all aspects of mockups, wireframes and of course the high converting finished product. I would highly recommend Doug for the great work he produces!
Rick MacDonnell
Doug is one of the most talented designers I've ever had the pleasure of working with. He designs from the inside out because he puts the customer's needs first. He understands that the design is complimentary, it's just the skin over top of the user experience. So not only will you get a finished product that looks great, but more importantly it will perform great. As a plus, Doug is incredibly easygoing and a treat to work with. Highly recommended!
Danny Pizarro
Doug has been one of the strongest designers I've had the pleasure of doing lot's of work with. Doug is not your average "designer", he focuses on all aspects of user experience when designing. On top of having world class designs, you can be confident your getting the best design for a User Experience. Doug brings a high level of professionalism that as a Marketer you really appreciate, you don't have to worry about the project being incorrect or off, Doug get's it. I've worked with many designers and Doug has been by far the most well equipped, he brings his large knowledge of SEO and CRO and applies it to all aspects of mockups, wireframes and of course the high converting finished product. I would highly recommend Doug for the great work he produces!
Rick MacDonnell
Doug is one of the most talented designers I've ever had the pleasure of working with. He designs from the inside out because he puts the customer's needs first. He understands that the design is complimentary, it's just the skin over top of the user experience. So not only will you get a finished product that looks great, but more importantly it will perform great. As a plus, Doug is incredibly easygoing and a treat to work with. Highly recommended!
Danny Pizarro
Doug has been one of the strongest designers I've had the pleasure of doing lot's of work with. Doug is not your average "designer", he focuses on all aspects of user experience when designing. On top of having world class designs, you can be confident your getting the best design for a User Experience. Doug brings a high level of professionalism that as a Marketer you really appreciate, you don't have to worry about the project being incorrect or off, Doug get's it. I've worked with many designers and Doug has been by far the most well equipped, he brings his large knowledge of SEO and CRO and applies it to all aspects of mockups, wireframes and of course the high converting finished product. I would highly recommend Doug for the great work he produces!
Rick MacDonnell
Doug is one of the most talented designers I've ever had the pleasure of working with. He designs from the inside out because he puts the customer's needs first. He understands that the design is complimentary, it's just the skin over top of the user experience. So not only will you get a finished product that looks great, but more importantly it will perform great. As a plus, Doug is incredibly easygoing and a treat to work with. Highly recommended!
Credentials
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No Fear Funnels
No Fear Funnels AcademyApr, 2019- Nov, 2024 -
Ultimate Google AdWords Course 2017–Stop SEO & Win With PPC!
UdemyAug, 2018- Nov, 2024 -
Google AdWords Fundamentals Certification
GoogleMay, 2018- Nov, 2024 -
SEMrush SEO Fundamentals Certification
SEMrushApr, 2018- Nov, 2024
Experience
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Straight-up Digital Marketing
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Canada
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Advertising Services
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1 - 100 Employee
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Strategic Website Design, SEO, PPC, and Branding
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Jun 2018 - Present
Freelance Digital Marketer - Overall Digital Marketing strategy and execution - Branding & Identity, Logo Design - Website Design, Landing Pages, WordPress, Bootstrap, custom CSS and HTML - Google AdWords - Search Engine Optimization (SEO) - Copywriting - Social - Client acquisition, client relationship maintenance & management Need to be a high-level generalist who able to handle a multitude of different challenges, and able to execute them to a high degree of quality, often only having myself to rely on. Sometimes outsource elements as needed.
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Go Auto
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Canada
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Motor Vehicle Manufacturing
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500 - 600 Employee
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Senior Designer UI/UX
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Jul 2016 - Jun 2018
Working within the marketing team for the Go Auto group - I mostly design for the Web, but some Print too. UI & UX Design is my primary focus, taking into consideration the target audience, key stakeholders, analytics, as well as the marketing objectives - I design websites, landing pages, and more, from concept to code. Meaningful connection and conversion are my goals! Working within the marketing team for the Go Auto group - I mostly design for the Web, but some Print too. UI & UX Design is my primary focus, taking into consideration the target audience, key stakeholders, analytics, as well as the marketing objectives - I design websites, landing pages, and more, from concept to code. Meaningful connection and conversion are my goals!
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Nektar
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Canada
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Software Development
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1 - 100 Employee
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Senior Web & Graphic Designer
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Mar 2014 - Jul 2016
As the Senior Web & Graphic Designer for Nektar I was responsible for Corporate Identity, Branding, and general marketing initiatives for Nektar as well as it's parent company(s). This includes Web App UI/UX, consumer websites, Mobile App UI/UX, Front-end Development, Landing Pages, Email Marketing initiatives & management, Print Design, and more. Maintaining a continuity in design & vision shared between all the various applications and companies was an important component. As the Senior Web & Graphic Designer for Nektar I was responsible for Corporate Identity, Branding, and general marketing initiatives for Nektar as well as it's parent company(s). This includes Web App UI/UX, consumer websites, Mobile App UI/UX, Front-end Development, Landing Pages, Email Marketing initiatives & management, Print Design, and more. Maintaining a continuity in design & vision shared between all the various applications and companies was an important component.
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General Manager / Creative Director / Lead Designer
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Jun 2006 - Apr 2014
MyClients.ca is a permission-based Email Marketing company. Marketing assets such as newsletters, sophisticated list management, landing pages, and other associated products. MyClients.ca is a permission-based Email Marketing company. Marketing assets such as newsletters, sophisticated list management, landing pages, and other associated products.
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Senior Website Designer
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Jun 2004 - Jun 2006
Lead Web Designer on many mojor/large client design & re-design projects including Travel Alberta, and BigValleyJamboree. o Experience working with both custom-built and leading-brand Content Management Systems. o General ongoing maintenance of high traffic websites. o Experience working within both ColdFusion and PHP server environments. o Range of responsibilities included copywriting, marketing, research, information design, graphic design & strong interpersonal skills with clients.
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Website Designer
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Jun 2000 - May 2004
o Designed over 100 websites. o Granted high profile projects such as the Official Website of Canadian Astronaut Chris Hadfield. o Won internal awards. o Conducted training of new designers. o Regularly wrote articles about web design that were syndicated to a wide audience across the web. o Range of responsibilities included copywriting, marketing, research, information design, graphic design & communications with client. o Designed over 100 websites. o Granted high profile projects such as the Official Website of Canadian Astronaut Chris Hadfield. o Won internal awards. o Conducted training of new designers. o Regularly wrote articles about web design that were syndicated to a wide audience across the web. o Range of responsibilities included copywriting, marketing, research, information design, graphic design & communications with client.
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Education
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Alberta College of Art and Design
BFA, Visual Communications, Emphasis in Illustration