Data Visualisation Specialist

• Jul 2021 - Present

Senior Research Manager

• Nov 2019 - Dec 2020

Managed data analysis and research projects end to end for clients across industries such as banking, retail, automotive, media and government. - Acting as the primary contact between Potentiate and clients. Responsible for end to end quantitative and qualitative research project management, including: - Providing advice, consultancy and a high level of research acumen. - Turning data into a story and narrative that enables business decisions. ○ Finding solutions for clients’ business challenges ○ Response to briefs ○ Questionnaire design ○ Scripting and script checking ○ Data cleaning and coding ○ Data processing and visualisation ○ Charting ○ Presenting findings to clients - Managing online research communities. - Integrating customer data with ad-hoc research data and reporting to the Developing and enhancing research solutions. - Managing resolution of technical issues for customers and recording all business. - Communication and activity in providing the resolution for the customer on a timely basis. - Management of online qualitative forums. - Liaising with operations, ensuring projects are delivered within budget and on time. - Maintaining and monitoring financial elements of the relationship (payment schedules, contract renewal dates, research projects etc.).

Data & Insights Executive

• Sep 2018 - Nov 2019

- Usage of analytics software to extract the data that best answered business questions - Supported the Director to bring to market the new Customer Data Platform - a behavioural and needstate data ecosystem using multiple data sets that delivered viewer segmentation solutions to our advertisers - Translating client briefs and objectives into research solutions, end to end project management - Launch of media brand and automotive brand trackers, analysis of the competitor landscape - Integration of retail data using Nielsen Homescan and Quantium - Delivered our thought leadership strategic roadmap – including deep dives into external trends, consumer behaviour and motivations in categories such as automotive, retail and travel categories - Source of truth for Pacific’s readership reporting. Responsible for internal industry currency reporting using emma CMV (Digital and print brands). Represent the business at the emma technical committee with other publishers - Monitoring competitive activity across all our brands, understanding market trends and reporting to the business - Senior stakeholder management - Responsible for management and training of our ‘data champions’ across the business. - Research community management

Marketing & Market Research Sr Analyst

• Jun 2012 - Feb 2018

- Research and analysis of market data, statistics and consumer trends at global, regional and local level, to provide information to customers-Analyse information, statistics and consumer trends on a global and regional level, compile into presentation format for direct use by marketing or sales as required-Generate a contact with our customer's marketing area to be aligned with their strategy from the beginning of the projects-Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls-Gather data about consumers, competitors, and market conditions-Analyze data using statistical software-Convert complex data and findings into understandable tables, graphs, and written reports-Prepare reports and present results to clients and management

Graphic Designer

• Jun 2011 - Jun 2012

Presentation development for local Fine Fragrance clients; support in concept creations; responsible forboards and mockups design for new products.

Marketing - Fine Fragrances

• Oct 2009 - Jun 2011

Assistance in presentations; boards and mockups design; managers and director support.

Designer intern

• Feb 2009 - Sep 2009

Design and Art team member at Publishing department of Memorial da América Latina (Latin America Memorial) Design and Art team member at Publishing department of Memorial da América Latina (Latin America Memorial)

Sales consultant

• Feb 2008 - Sep 2008

ICP - International College Program

• Nov 2007 - Jan 2008

ICP - International College Program - at Walt Disney World Resorts. ICP - International College Program - at Walt Disney World Resorts.