Experience

SimpleOpinions

• Market Research
• 1 - 100 Employee

• Vice President, Partner

  • May 2017 - Present



SmithGeiger Group

• United States
• Market Research
• 1 - 100 Employee

• VP Operations

  • Jan 2008 - Feb 2017

  Overseeing the facilitation of data collection of both qualitative and quantitative research projects, ensuring SmithGeiger’s clients with a high level of data integrity within the methodological approach desired for their projects. Supported sales team resulting in an expanded client base. Lowered costs with supplier contracts and agreements. Moved all survey programming/hosting in-house resulting in cost savings, faster launch/completion timings, and zero mistakes. Implemented practices to bring successful projects to SmithGeiger clients. Show less



Survey Sampling International

• United States
• Market Research
• 400 - 500 Employee

• Senior Account Executive

  • Aug 2006 - Dec 2007

  Senior Account Executive working closely with end users, marketing research firms, and consultants, to design and execute sampling and fieldwork methodologies for both online and telephone projects in the U.S. and Internationally. Achieved the highest territory revenue percentage growth in 2007 and the highest number of client visits in 2007. Senior Account Executive working closely with end users, marketing research firms, and consultants, to design and execute sampling and fieldwork methodologies for both online and telephone projects in the U.S. and Internationally. Achieved the highest territory revenue percentage growth in 2007 and the highest number of client visits in 2007.



Advanced Marketing Perspectives, Inc

• Market Research

• COO

  • Aug 2005 - Jun 2006

  Served as COO for Advanced Marketing Perspectives, setting up the operational structure to conduct a wide range of projects, along with the build-out of a high tech, two-suite focus group testing facility. Clients included all 5 studios, Applebee’s, industrial welding, and the Music Center Group at the Dorothy Chandler Pavilion. Served as COO for Advanced Marketing Perspectives, setting up the operational structure to conduct a wide range of projects, along with the build-out of a high tech, two-suite focus group testing facility. Clients included all 5 studios, Applebee’s, industrial welding, and the Music Center Group at the Dorothy Chandler Pavilion.



Nielsen Entertainment (NRG)

• Hollywood, CA

• Vice President Home Entertainment Operations

  • Jan 1991 - Apr 2005

  My 14 years encompassed both theatrical and home entertainment research, working with U.S. and International clients, and building an overseas network in 10 countries. US and Int'l Tracking, DVD Tracking, ad-hoc projects, advertising tests, screenings, in-theatre exits, and more. My 14 years encompassed both theatrical and home entertainment research, working with U.S. and International clients, and building an overseas network in 10 countries. US and Int'l Tracking, DVD Tracking, ad-hoc projects, advertising tests, screenings, in-theatre exits, and more.