Director of Sales, Midwest Region

• Jul 2021 - Present

AdvertiseCast is an industry leading full-service podcast advertising solution. We make it easy for advertisers to leverage at scale the power of independent podcasters and podcast networks while helping these podcasters to monetize their content. Simply put, we help create successful campaigns to drive sales and build brands. AdvertiseCast is an industry leading full-service podcast advertising solution. We make it easy for advertisers to leverage at scale the power of independent podcasters and podcast networks while helping these podcasters to monetize their content. Simply put, we help create successful campaigns to drive sales and build brands.

Vice President Sales & Business Development

• Nov 2018 - Jun 2021

Grew sponsored and branded audio content, identifying potential revenue streams and executed a plan for monetization; identified/developed relationships with the top national advertising agencies. Evisioned multiple revenue streams, helping clients capture inspiring stories through creative content and branded shows; sold sponsorships and sponsored ads for Evergreen Podcasts original shows and partner shows. Worked with companies, organizations, and influencers looking for ways to become established as thought and market leaders; collaborated to extend messages from podcast to video presentation—including social media—creating multiple distribution channels for messaging. Show less

Chief Revenue Officer

• Jun 2018 - Jun 2019

As Chief Revenue Officer my mission was to grow sponsored and branded audio in the evolving podcast and digital media space. I have deep experience leveraging relationships and sales expertise in the broadcast sales industry. Front Porch Media takes my terrestrial broadcast experience and moves it forward to the most current and growing segment in the audio space. I help brands, advertising agencies and their clients, connect with listeners through original stories and content - when they want it, where they want it, how they want it. Show less

• 1997 - 2018

Collaborated with the President on the process to explore and develop strategic alliances to grow revenue; these partnerships provided the sales team with additional assets to monetize opportunities with existing and new customers, including In-Language Multicultural Radio, Envision Networks, and Exit-Fifteen, a digital and promotional consultant to increase revenue and share of business through local market standalone digital promotions and concepts. Led the effort for company to become the exclusive radio rep firm working with advertising agencies to help meet their client’s goals while delivering revenue to radio station partners.In 2009, appointed Vice President, Sales/Director of Sales for all offices: Atlanta, Chicago, Cincinnati, Cleveland, Dallas, Los Angeles, and New York; managed and coached a team of 7 high performing sales managers. Worked in tandem with the VP, Client Services over a team of 6 internal account managers to align the sales process and tactical sales work.Led the development in the build out and overhaul of the company’s CRM program (Microsoft Dynamics).Most recent hire in NYC has increased revenue by 35% in less than 2 years; the Chicago regional sales manager started as an account manager and grew into a sales manager; Chicago office is now the company’s highest revenue and profitable sales office based on coaching to regional sales manager. Show less

• 1996 - 1997

Working as the sales representative for hundreds of radio stations across the country and a trusted resource to the advertising agency, obtained virtually unlimited access to decision makers and brought to them the “stories” of the local broadcasters and justification for allocating budget to these radio stations and markets. Served as the advocate and ambassador for small market radio stations across the country, giving them a “voice” within the advertising agency community, particularly independently owned groups being denied access to advertising agency decision makers. Parlayed relationships with regional and national advertising agencies, garnering their trust, to facilitate and execute all aspects of small market radio research, negotiation, and execution.Increased bottom line sales through the acquisition of new advertising agency customers; business that otherwise would have been placed “direct” was channeled through Regional Reps Corp. solving the needs of the agency, their client, while creating new revenue for the company.Promoted to Regional Sales Manager, Cleveland Sales office in 1996. Show less

• 1989 - 1996

Serviced initial territory of Cleveland and Columbus; with success and revenue growth the company expanded territory to include Pittsburgh and Detroit. Successfully expanded the company’s footprint in Chicago, then Dallas, resulting in a base of business strong enough to hire local sales managers.During tenure, gross billing/revenue for the territory increased 245%.

Account Executive

• 1986 - 1989

Developed relationships with advertising agency media buyers, planners, and account executives along with many of Cleveland’s top local business leaders. Focused on generating increased revenue and share for niche format. Utilized the stations on-air talent, exclusive format, partnership with the Cleveland Orchestra, to deliver new advertisers to the station in all business categories. Developed relationships with advertising agency media buyers, planners, and account executives along with many of Cleveland’s top local business leaders. Focused on generating increased revenue and share for niche format. Utilized the stations on-air talent, exclusive format, partnership with the Cleveland Orchestra, to deliver new advertisers to the station in all business categories.

Account Executive

• 1984 - 1986