Experience

pep, LLC.

• United States
• Advertising Services
• 200 - 300 Employee

• Vice President Information Technology

  • Oct 2012 - Present

  In my role as VP Technology, I oversee all software development and network infrastructure security here at Pep. Our security team is responsible for ensuring that pep passes an annual SOC audit and all compliance requirements. Our software development team develops and maintains pep's line of business application and several client web applications. Pep is a great company to work for. We are rapidly growing, employee friendly, and every day brings a new and exciting challenge. In my role as VP Technology, I oversee all software development and network infrastructure security here at Pep. Our security team is responsible for ensuring that pep passes an annual SOC audit and all compliance requirements. Our software development team develops and maintains pep's line of business application and several client web applications. Pep is a great company to work for. We are rapidly growing, employee friendly, and every day brings a new and exciting challenge.



The Radical Giraffe

• Advertising Services
• 1 - 100 Employee

• Partner, Director of Online Marketing

  • Dec 2010 - Oct 2012

  Director of Shock and Awe ... or more succently, Director of Online Marketing and Web Analytics. Director of Shock and Awe ... or more succently, Director of Online Marketing and Web Analytics.



Colerain RV

• Marketing Director

  • Sep 2009 - Nov 2010

  Responsible for creating the WholesaleRVClub.com web site and marketing direction. Responsible for creating the WholesaleRVClub.com web site and marketing direction.



BRC Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Business Intel

  • Jan 2006 - Nov 2008

  I managed BRC's web strategy and business intelligence team. Our work on the Cintas.com website won a B2B magazine Top Website for 2007 and a Top 100 Agency mention in BtoB magazine's annual top agencies issue. My team was responsible for developing the web, email, and electronic media strategy and final execution plans for our agency clients. I led a team of experts that excel in web development, information architecture, and advanced web analytics and search engine… Show more I managed BRC's web strategy and business intelligence team. Our work on the Cintas.com website won a B2B magazine Top Website for 2007 and a Top 100 Agency mention in BtoB magazine's annual top agencies issue. My team was responsible for developing the web, email, and electronic media strategy and final execution plans for our agency clients. I led a team of experts that excel in web development, information architecture, and advanced web analytics and search engine marketing/optimization expertise. Our clients included local firms such as, Cintas, McGraw Hill, National City Mortgage and Teradata/NCR. My responsibilities to our clients include working with their marketing and sales directors to establish a long term web strategy that aligns with their corporate marketing initiatives. In my role, I established long term relationships with vendors such as Coremetrics, Web Side Story and OmniTure to provide web analytic services for our clients, and developed direct marketing initiatives designed to drive new business efforts for BRC in the disciplines of SEM and Web Analytics. Show less I managed BRC's web strategy and business intelligence team. Our work on the Cintas.com website won a B2B magazine Top Website for 2007 and a Top 100 Agency mention in BtoB magazine's annual top agencies issue. My team was responsible for developing the web, email, and electronic media strategy and final execution plans for our agency clients. I led a team of experts that excel in web development, information architecture, and advanced web analytics and search engine… Show more I managed BRC's web strategy and business intelligence team. Our work on the Cintas.com website won a B2B magazine Top Website for 2007 and a Top 100 Agency mention in BtoB magazine's annual top agencies issue. My team was responsible for developing the web, email, and electronic media strategy and final execution plans for our agency clients. I led a team of experts that excel in web development, information architecture, and advanced web analytics and search engine marketing/optimization expertise. Our clients included local firms such as, Cintas, McGraw Hill, National City Mortgage and Teradata/NCR. My responsibilities to our clients include working with their marketing and sales directors to establish a long term web strategy that aligns with their corporate marketing initiatives. In my role, I established long term relationships with vendors such as Coremetrics, Web Side Story and OmniTure to provide web analytic services for our clients, and developed direct marketing initiatives designed to drive new business efforts for BRC in the disciplines of SEM and Web Analytics. Show less



B/R/C Marketing

• VP, Interactive Media

  • 2005 - 2008

  I was charged with building an interactive media division within BRC to complement the existing direct marketing business line. I proceeded to establish a web and interactive media team to support the Teradata.com web site. I leveraged my relationship with industry leaders in the field of Information Architecture, Lou Rosenfeld, and Web Analytics, Eric Peterson, to assist BRC in developing a fully interactive web service model. This model includes agency capabilities in web site design… Show more I was charged with building an interactive media division within BRC to complement the existing direct marketing business line. I proceeded to establish a web and interactive media team to support the Teradata.com web site. I leveraged my relationship with industry leaders in the field of Information Architecture, Lou Rosenfeld, and Web Analytics, Eric Peterson, to assist BRC in developing a fully interactive web service model. This model includes agency capabilities in web site design and web architecture, multi-media / interactive user experience modeling, advanced web analytics, and search engine marketing / optimization. The ability to provide end to end interactive services for our clients has lead directly to securing BRC as agency of record for Cintas online and Cintas.com. This resulted in an additional 500 thousand dollars in new revenue for BRC in 2007 and a $32,000/month retainer agreement for 2008 for SEO and web analytics services. Show less I was charged with building an interactive media division within BRC to complement the existing direct marketing business line. I proceeded to establish a web and interactive media team to support the Teradata.com web site. I leveraged my relationship with industry leaders in the field of Information Architecture, Lou Rosenfeld, and Web Analytics, Eric Peterson, to assist BRC in developing a fully interactive web service model. This model includes agency capabilities in web site design… Show more I was charged with building an interactive media division within BRC to complement the existing direct marketing business line. I proceeded to establish a web and interactive media team to support the Teradata.com web site. I leveraged my relationship with industry leaders in the field of Information Architecture, Lou Rosenfeld, and Web Analytics, Eric Peterson, to assist BRC in developing a fully interactive web service model. This model includes agency capabilities in web site design and web architecture, multi-media / interactive user experience modeling, advanced web analytics, and search engine marketing / optimization. The ability to provide end to end interactive services for our clients has lead directly to securing BRC as agency of record for Cintas online and Cintas.com. This resulted in an additional 500 thousand dollars in new revenue for BRC in 2007 and a $32,000/month retainer agreement for 2008 for SEO and web analytics services. Show less



iSqFt

• United States
• Software Development
• 100 - 200 Employee

• VP of Software Development

  • 2004 - 2006

  From 2000-2002, served as Director of Software development. My primary role was to manage the development and implementation schedule for the iSqFt.com web site. Working with 5 developers as well as our strategic partners, I produced the initial specification documents for the iSqFt web application, the development project plan and implementation timeframe. During the development phase I traveled throughout the country working with and presenting to our national partners at the AGC of America… Show more From 2000-2002, served as Director of Software development. My primary role was to manage the development and implementation schedule for the iSqFt.com web site. Working with 5 developers as well as our strategic partners, I produced the initial specification documents for the iSqFt web application, the development project plan and implementation timeframe. During the development phase I traveled throughout the country working with and presenting to our national partners at the AGC of America to ensure proper coordination during the rollout phase to their 36,000 members.

• Vice President, Client Services

  • Jan 2000 - Nov 2005

  Promoted to VP of Client Services following the launch of the iSqFt.com web site. My primary responsibility is to manage the ongoing business relationship between Construction Software and the 32 partner chapters of the Associated General Contractors of America (AGC). This includes working with the AGC chapter CEO’s, and our clients senior executive personnel, to manage contracting requirements and negotiations, develop local and national marketing initiatives, determine product features, and… Show more Promoted to VP of Client Services following the launch of the iSqFt.com web site. My primary responsibility is to manage the ongoing business relationship between Construction Software and the 32 partner chapters of the Associated General Contractors of America (AGC). This includes working with the AGC chapter CEO’s, and our clients senior executive personnel, to manage contracting requirements and negotiations, develop local and national marketing initiatives, determine product features, and ensure successful, long term customer retention