🚲 Doug Haslam
Account Director at Red Lorry Yellow Lorry- Claim this Profile
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Topline Score
Bio
Aravinda Souza
Doug Haslam is a class act. Always willing to learn and dive into a new challenge, he's an asset to any team. Unlike many PR practitioners with whom I've worked over the years, Doug is analytical and has a raw intelligence that makes him valuable in operational roles. He's a capable writer and is especially adept at sifting through large volumes of information (such as earnings statements) to find patterns and trends relevant for pitching. From a pure media relations perspective, he was also able to generate some very high-quality coverage for us in publications such as the Boston Globe and Newsweek. Despite his years of experience working at leading PR agencies and content marketing companies, Doug is always unassuming, warm, and eager to support his team and clients.
Kristina Robb-Dover
Doug was a pleasure to work with: he's serious about delivering results, leads teams and projects with ease and a winning sense of humor (making him easy to work with), and is at the top of his game in digital marketing and public relations consulting. He also has an uncanny knack for generating persuasive content marketing pitches to 3rd party websites, so would be an asset to any company looking to increase brand awareness and authority.
Aravinda Souza
Doug Haslam is a class act. Always willing to learn and dive into a new challenge, he's an asset to any team. Unlike many PR practitioners with whom I've worked over the years, Doug is analytical and has a raw intelligence that makes him valuable in operational roles. He's a capable writer and is especially adept at sifting through large volumes of information (such as earnings statements) to find patterns and trends relevant for pitching. From a pure media relations perspective, he was also able to generate some very high-quality coverage for us in publications such as the Boston Globe and Newsweek. Despite his years of experience working at leading PR agencies and content marketing companies, Doug is always unassuming, warm, and eager to support his team and clients.
Kristina Robb-Dover
Doug was a pleasure to work with: he's serious about delivering results, leads teams and projects with ease and a winning sense of humor (making him easy to work with), and is at the top of his game in digital marketing and public relations consulting. He also has an uncanny knack for generating persuasive content marketing pitches to 3rd party websites, so would be an asset to any company looking to increase brand awareness and authority.
Aravinda Souza
Doug Haslam is a class act. Always willing to learn and dive into a new challenge, he's an asset to any team. Unlike many PR practitioners with whom I've worked over the years, Doug is analytical and has a raw intelligence that makes him valuable in operational roles. He's a capable writer and is especially adept at sifting through large volumes of information (such as earnings statements) to find patterns and trends relevant for pitching. From a pure media relations perspective, he was also able to generate some very high-quality coverage for us in publications such as the Boston Globe and Newsweek. Despite his years of experience working at leading PR agencies and content marketing companies, Doug is always unassuming, warm, and eager to support his team and clients.
Kristina Robb-Dover
Doug was a pleasure to work with: he's serious about delivering results, leads teams and projects with ease and a winning sense of humor (making him easy to work with), and is at the top of his game in digital marketing and public relations consulting. He also has an uncanny knack for generating persuasive content marketing pitches to 3rd party websites, so would be an asset to any company looking to increase brand awareness and authority.
Aravinda Souza
Doug Haslam is a class act. Always willing to learn and dive into a new challenge, he's an asset to any team. Unlike many PR practitioners with whom I've worked over the years, Doug is analytical and has a raw intelligence that makes him valuable in operational roles. He's a capable writer and is especially adept at sifting through large volumes of information (such as earnings statements) to find patterns and trends relevant for pitching. From a pure media relations perspective, he was also able to generate some very high-quality coverage for us in publications such as the Boston Globe and Newsweek. Despite his years of experience working at leading PR agencies and content marketing companies, Doug is always unassuming, warm, and eager to support his team and clients.
Kristina Robb-Dover
Doug was a pleasure to work with: he's serious about delivering results, leads teams and projects with ease and a winning sense of humor (making him easy to work with), and is at the top of his game in digital marketing and public relations consulting. He also has an uncanny knack for generating persuasive content marketing pitches to 3rd party websites, so would be an asset to any company looking to increase brand awareness and authority.
Credentials
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Hubspot Content Marketing Certification
HubSpot AcademyJun, 2020- Nov, 2024 -
Hubspot Inbound Certification
HubSpot AcademyJun, 2020- Nov, 2024 -
Hubspot Inbound Marketing Certification
HubSpot AcademyJun, 2020- Nov, 2024
Experience
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Red Lorry Yellow Lorry
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Account Director
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Jul 2022 - Present
Leading account teams (in US, UK and Europe) for global clients in the technology industry, focusing on digital transformation, supply chain, AI and other topics. Overseeing placements (including exclusive in VentureBeat and a full case studio in CIO), writing and program strategy. Leading account teams (in US, UK and Europe) for global clients in the technology industry, focusing on digital transformation, supply chain, AI and other topics. Overseeing placements (including exclusive in VentureBeat and a full case studio in CIO), writing and program strategy.
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Public Relations Society of America (PRSA)
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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PRSA Boston Chapter President for 2022
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Jan 2013 - Present
President-Elect for the Boston Chapter for 2021 President for 2022 Board member from 2013-2016, 2020-present President-Elect for the Boston Chapter for 2021 President for 2022 Board member from 2013-2016, 2020-present
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Berry & Company Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President
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Jan 2022 - Jul 2022
Leading teams managing PR programs and strategy for biotech/pharma clients. Placements include all trades, plus Bloomberg, NY Times, Politico, Reuters, and more. Leading teams managing PR programs and strategy for biotech/pharma clients. Placements include all trades, plus Bloomberg, NY Times, Politico, Reuters, and more.
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KNB Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Director
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Jun 2020 - Dec 2021
Leading communications programs for leading health and health technology companies, including writing technical articles, managing product launches and corporate news, and overseeing social and SEO programs. Leading communications programs for leading health and health technology companies, including writing technical articles, managing product launches and corporate news, and overseeing social and SEO programs.
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Bullhorn
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United States
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Software Development
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700 & Above Employee
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Senior Media Relations Manager
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Jul 2019 - May 2020
▪ Leading all media relations for industry-leading software company ▪ Tripled media coverage in first full quarter, including placement in Newsweek cover story ▪ Press release writing and conception ▪ Media pitching and placement ▪ Content production: article and blog post writing ▪ Leading all media relations for industry-leading software company ▪ Tripled media coverage in first full quarter, including placement in Newsweek cover story ▪ Press release writing and conception ▪ Media pitching and placement ▪ Content production: article and blog post writing
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Stone Temple Consulting
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United States
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Advertising Services
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1 - 100 Employee
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Senior Consultant
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Sep 2014 - Jan 2019
(Stone Temple acquired by Perficient in July 2018) Leading client engagements in SEO and content marketing, including: - Content strategy, ideation and development - Social media program strategy and management - On-page advice and on-site SEO consulting - Program analytics - Team management (Stone Temple acquired by Perficient in July 2018) Leading client engagements in SEO and content marketing, including: - Content strategy, ideation and development - Social media program strategy and management - On-page advice and on-site SEO consulting - Program analytics - Team management
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Scratch Marketing + Media
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United States
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Marketing Services
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1 - 100 Employee
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Account Director
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2014 - 2014
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Voce Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Client Strategy and Services, Voce Connect
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Jan 2010 - Dec 2013
- Lead account teams creating and administering social media content publishing programs - Design and create data analytics reports to measure effectiveness of social media programs - Past and present clients: Yahoo!, Monster Worldwide, CVS Caremark, Nokia, Monotype, 451 Research - For Monster.com: engineered 200% program growth and oversaw more than 16,000 pieces of published content - Business development; led social media pitches, brought in leads resulting in new client engagement Show less
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SHIFT Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Management
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Jun 2008 - Dec 2009
- Lead account teams from agency pitch to program planning to execution in diverse areas such as: media, branded communities, consumer-facing social networks, online content and mobile technologies - Clients: Christian Science Monitor, Sony, Powered Inc., BrazenCareerist.com, BookofOdds.com - Represent agency as speaker at conferences, including Integrated Marketing Summit and BlogWorld Expo - Organize and direct internal task force on social media, including training, materials and client support - Bring in new business, as much as 50% of team revenues at any one time (more than $215,000 for 2009) Show less
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Account Director
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Apr 2005 - May 2008
- Lead account teams in diverse technology areas such as: networking/storage/data center, mobile applications, social networking and marketing software - Clients: Prospero Technologies/Mzinga, Adesso Systems, Broadcom, Podcast Ready - Bring in new business, representing as much as 20% of total agency revenues at any one time - Co-lead of Buzz Media and Online Communications social media program - Blogger for Tech PR Gems; founding producer and host of Probecast podcast - Lead account teams in diverse technology areas such as: networking/storage/data center, mobile applications, social networking and marketing software - Clients: Prospero Technologies/Mzinga, Adesso Systems, Broadcom, Podcast Ready - Bring in new business, representing as much as 20% of total agency revenues at any one time - Co-lead of Buzz Media and Online Communications social media program - Blogger for Tech PR Gems; founding producer and host of Probecast podcast
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Marketing Manager
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Mar 2002 - Apr 2005
- Secure constant trade press coverage in networking, telecommunications and business publications - Create all marketing materials: press releases, sales collateral and marketing communications - Generate sales leads through marketing programs, leading with proprietary research content - Maintain Web site, including updating existing site content and adding new content - Author white papers and other research material; plan and execute weekly Sage Market Pulse newsletter - Secure constant trade press coverage in networking, telecommunications and business publications - Create all marketing materials: press releases, sales collateral and marketing communications - Generate sales leads through marketing programs, leading with proprietary research content - Maintain Web site, including updating existing site content and adding new content - Author white papers and other research material; plan and execute weekly Sage Market Pulse newsletter
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Salary.com
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Software Development
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500 - 600 Employee
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Public Relations Manager
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2001 - 2001
- Secure high-profile coverage for company in human resources industry publications. Outreach resulted in placements reaching an estimated 750,000 people over a five-month period, including - Human Resource Executive, HR Magazine, and The Riley Guide - Plan and execute industry analyst outreach program. Increased rate of meetings secured by 100%. Write and edit news and features for career-related online content. - Secure high-profile coverage for company in human resources industry publications. Outreach resulted in placements reaching an estimated 750,000 people over a five-month period, including - Human Resource Executive, HR Magazine, and The Riley Guide - Plan and execute industry analyst outreach program. Increased rate of meetings secured by 100%. Write and edit news and features for career-related online content.
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Senior Account Executive
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1998 - 2001
- Secure coverage for high-tech and medical technology clients in business press and broadcast media - Plan and execute public relations campaigns, including launches of Be Free, Inc., Gamesville, Inc. and Salary.com - Build and maintain client relationships and work with clients to realize media relations and communications goals - Secure coverage for high-tech and medical technology clients in business press and broadcast media - Plan and execute public relations campaigns, including launches of Be Free, Inc., Gamesville, Inc. and Salary.com - Build and maintain client relationships and work with clients to realize media relations and communications goals
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Emerson College
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor
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1997 - 1998
- Develop curriculum for and teach 4-credit college course on audio recording techniques and theory, including operating recording console, mixing, and using ProTools digital audio workstation - Develop curriculum for and teach 4-credit college course on audio recording techniques and theory, including operating recording console, mixing, and using ProTools digital audio workstation
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WBUR
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Producer
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1989 - 1998
- Write, produce and edit for National Public Radio one-hour sports magazine program, winner of the Associated Press Award for Best Sports Program - Develop story ideas, hire reporters, edit scripts and prepare features for broadcast - Edit all show scripts and write copy for program host - Secure high profile interviews, including baseball stars Bill Lee and Yogi Berra and basketball star Oscar Robertson - Write, produce and edit for National Public Radio one-hour sports magazine program, winner of the Associated Press Award for Best Sports Program - Develop story ideas, hire reporters, edit scripts and prepare features for broadcast - Edit all show scripts and write copy for program host - Secure high profile interviews, including baseball stars Bill Lee and Yogi Berra and basketball star Oscar Robertson
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The Christian Science Monitor
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Producer-Director
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Jul 1994 - Jun 1997
- Direct and produce live daily world news radio program. Oversee completion of all elements - Select all audio elements, and direct in-studio host and engineer - Secure guests, develop story ideas, write and edit scripts - World news coverage included Yugoslavia civil war, Middle East, Zaire, U.S. presidential elections - Direct and produce live daily world news radio program. Oversee completion of all elements - Select all audio elements, and direct in-studio host and engineer - Secure guests, develop story ideas, write and edit scripts - World news coverage included Yugoslavia civil war, Middle East, Zaire, U.S. presidential elections
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Education
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1986 - 1990
Emerson College
Bachelor of Science - BS, Mass Communications -
1983 - 1986
Tewksbury High
