Doug Webster
Marketing and Corporate Communications Officer at Laser Light Communications- Claim this Profile
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Bio
Alison Quispe
I worked extensively with and for Doug in Service Provider Field Marketing during his time as the Vice President of Service Provider Marketing. He has an amazing ability to take complex, technical concepts and explain them clearly and succinctly whether he is briefing press, analysts, internal teams or interacting with customers and partners. Doug has a passion for moving the business forward, trying new things and understanding market dynamics. Doug has integrity and high standards and this leadership quality inspires the same in those around him. Doug is calm under pressure, creates long term vision, articulates what success looks like and then regularly communicates and celebrates team successes. Doug recognizes diverse skill sets and points of view. He is genuine and trustworthy, which means employees, customers, partners and vendors all value his perspective and collectively work to achieve mutually beneficial goals. The pace of change with technology and B-to-B is ever increasing, Doug is a rare individual who can view the big picture, understand all the market and regulatory dynamics, formulate a strategy and then clearly articulate it so that many different audiences understand and support his approach.
Dan Kurschner
The consummate marketing and business executive, cool under pressure and focused on the end goals and his team. Doug has a strong set of tenets that he works and lives by and asks his team to embrace as their own. With these tenets and his rare ability to manage, he guides a large, creative team with demanding deadlines in a way that all feel the rewards of accomplishment. Doug understands how to get the best out of his teams and each individual so that all excel and exceed expectations. He is approachable with you questions, problems and ideas. The door is always open. It is an honor and privilege to work in his team.
Alison Quispe
I worked extensively with and for Doug in Service Provider Field Marketing during his time as the Vice President of Service Provider Marketing. He has an amazing ability to take complex, technical concepts and explain them clearly and succinctly whether he is briefing press, analysts, internal teams or interacting with customers and partners. Doug has a passion for moving the business forward, trying new things and understanding market dynamics. Doug has integrity and high standards and this leadership quality inspires the same in those around him. Doug is calm under pressure, creates long term vision, articulates what success looks like and then regularly communicates and celebrates team successes. Doug recognizes diverse skill sets and points of view. He is genuine and trustworthy, which means employees, customers, partners and vendors all value his perspective and collectively work to achieve mutually beneficial goals. The pace of change with technology and B-to-B is ever increasing, Doug is a rare individual who can view the big picture, understand all the market and regulatory dynamics, formulate a strategy and then clearly articulate it so that many different audiences understand and support his approach.
Dan Kurschner
The consummate marketing and business executive, cool under pressure and focused on the end goals and his team. Doug has a strong set of tenets that he works and lives by and asks his team to embrace as their own. With these tenets and his rare ability to manage, he guides a large, creative team with demanding deadlines in a way that all feel the rewards of accomplishment. Doug understands how to get the best out of his teams and each individual so that all excel and exceed expectations. He is approachable with you questions, problems and ideas. The door is always open. It is an honor and privilege to work in his team.
Alison Quispe
I worked extensively with and for Doug in Service Provider Field Marketing during his time as the Vice President of Service Provider Marketing. He has an amazing ability to take complex, technical concepts and explain them clearly and succinctly whether he is briefing press, analysts, internal teams or interacting with customers and partners. Doug has a passion for moving the business forward, trying new things and understanding market dynamics. Doug has integrity and high standards and this leadership quality inspires the same in those around him. Doug is calm under pressure, creates long term vision, articulates what success looks like and then regularly communicates and celebrates team successes. Doug recognizes diverse skill sets and points of view. He is genuine and trustworthy, which means employees, customers, partners and vendors all value his perspective and collectively work to achieve mutually beneficial goals. The pace of change with technology and B-to-B is ever increasing, Doug is a rare individual who can view the big picture, understand all the market and regulatory dynamics, formulate a strategy and then clearly articulate it so that many different audiences understand and support his approach.
Dan Kurschner
The consummate marketing and business executive, cool under pressure and focused on the end goals and his team. Doug has a strong set of tenets that he works and lives by and asks his team to embrace as their own. With these tenets and his rare ability to manage, he guides a large, creative team with demanding deadlines in a way that all feel the rewards of accomplishment. Doug understands how to get the best out of his teams and each individual so that all excel and exceed expectations. He is approachable with you questions, problems and ideas. The door is always open. It is an honor and privilege to work in his team.
Alison Quispe
I worked extensively with and for Doug in Service Provider Field Marketing during his time as the Vice President of Service Provider Marketing. He has an amazing ability to take complex, technical concepts and explain them clearly and succinctly whether he is briefing press, analysts, internal teams or interacting with customers and partners. Doug has a passion for moving the business forward, trying new things and understanding market dynamics. Doug has integrity and high standards and this leadership quality inspires the same in those around him. Doug is calm under pressure, creates long term vision, articulates what success looks like and then regularly communicates and celebrates team successes. Doug recognizes diverse skill sets and points of view. He is genuine and trustworthy, which means employees, customers, partners and vendors all value his perspective and collectively work to achieve mutually beneficial goals. The pace of change with technology and B-to-B is ever increasing, Doug is a rare individual who can view the big picture, understand all the market and regulatory dynamics, formulate a strategy and then clearly articulate it so that many different audiences understand and support his approach.
Dan Kurschner
The consummate marketing and business executive, cool under pressure and focused on the end goals and his team. Doug has a strong set of tenets that he works and lives by and asks his team to embrace as their own. With these tenets and his rare ability to manage, he guides a large, creative team with demanding deadlines in a way that all feel the rewards of accomplishment. Doug understands how to get the best out of his teams and each individual so that all excel and exceed expectations. He is approachable with you questions, problems and ideas. The door is always open. It is an honor and privilege to work in his team.
Experience
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Laser Light Communications
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United States
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Telecommunications
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1 - 100 Employee
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Marketing and Corporate Communications Officer
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May 2019 - Present
Founding employee leading strategic marketing and communications engagement reporting directly to the CEO during funding phase for a new global on-demand hybrid terrestrial/subsea/satellite optical network. Founding employee leading strategic marketing and communications engagement reporting directly to the CEO during funding phase for a new global on-demand hybrid terrestrial/subsea/satellite optical network.
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Cisco
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Vice President, Strategy, Technology and Innovation
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2017 - 2018
Held corporate-wide responsibility representing Cisco in a variety of public, media, governmental, regulatory, investor and industry forums and boards. • Hosted political leaders, ministers, & senior governmental delegations, serving as primary executive ambassador• Selected as spokesperson on telecommunications, business and internet-related issues, such as Artificial Intelligence, Smart Cities, Digitization, Connected Car and national broadband policies• Led Country Digital Acceleration Team, Americas, which piloted connected solutions for various government and industry verticals, increasing company relevance in North, South and Central American countries• Led engagements with ministers and regulators from United States, United Kingdom, Israel, Brazil, South Africa, Mexico, Japan, Nigeria and Russia Show less
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Vice President, Worldwide Service Provider Marketing, Solutions and Field
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2012 - 2017
Led Company’s global solutions marketing efforts for SP Networking, Mobility, Virtualization and Video as well as thought leadership, messaging, field/partner/account-based/digital marketing for Company’s $12+B/year service provider LoB; Managed approximately 125 people, $20M annual program budget, top-to-bottom marketing funnel• Achieved recognition with team named 2015 Top Corporate Marketer of Year (firms $1B+) – B2B Magazine• Implemented Thought Leadership Platform – Visual Networking Index, accounting for up to 7% of Cisco’s Total Annual Impressions; Debuted new brand, account based & digital demand generation platforms for segment• Provided expert testimony in US Senate and US House of Representatives committees and the Federal Communication Commission on technology issues; frequent company spokesperson, presenterAWARDS• Chairman’s Award for Leadership given by Cisco Chairman John Chambers and now-CEO Chuck Robbins• Top Product Launch – Ad Age Magazine | Top Product Demonstration – Forbes | Top Corporate Blog – B2B Magazine | AVA Digital Awards 2015 – Best Infographic, Best Social Campaign; runner up: Best Twitter engagement Show less
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Senior Director/Director, Service Provider Marketing, Strategic Marketing - Outbound
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2006 - 2012
Led Go-To-Market aspects of marketing for Company’s $12 plus billion per year service provider line of business, encompassing the following teams, including Messaging/Positioning/AR-PR content, strategy, spokesperson duties, Launch Strategy and Operations, Thought Leadership/ Market Research, Joint marketing with largest US customers, Web2.0/Events.• Selected SP Marketer of Year: LightReading• Lectured at Kellogg School of Business on case study written about innovative campaign “Social Media and Web 2.0 in Business to Business Marketing,” IBSM and BMA national conferences• Campaign selected as one of Top Ten in Past Decade by B2B Magazine• Collaborated on Cisco Visual Networking Index, featured and regularly used in Wall Street Journal, New York Times, Fortune, Forbes and global business and trade press, customers and regulators worldwide• Positioned Cisco ASR 1000 as setting new Cisco records for launches; redefining overall Cisco Go-to-Market strategies/best practices Show less
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Additional Experience
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1998 - 2006
Sr. Manager, Service Provider Marketing, Strategic Communications Sr. Manager, IP+Optical Marketing, Optical Networking Group Manager, Security Product Line Marketing, VPN & Security Business Unit Product Manager, Security Consulting Services
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WheelGroup
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United States
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Computer and Network Security
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Director of Communications
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1996 - 1998
High Tech Startup specializing in Network Security with focus on Intrusion Detection Systems and White Hat Consulting. Obtained cover story in Fortune magazine for 35 person company. Acquired by Cisco Systems the following year. High Tech Startup specializing in Network Security with focus on Intrusion Detection Systems and White Hat Consulting. Obtained cover story in Fortune magazine for 35 person company. Acquired by Cisco Systems the following year.
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United States Air Force
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Captain, Human Intelligence Case Officer; Operating Location Chief
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1992 - 1996
• Two-time winner of Exceptional Human Intelligence Collector of the Year Award by the Director of Central Intelligence (one of profession’s top distinctions) • Produced greatest number of intelligence reports and received highest number of “major significance” quality distinctions for reports in unit’s history • Two-time winner of Exceptional Human Intelligence Collector of the Year Award by the Director of Central Intelligence (one of profession’s top distinctions) • Produced greatest number of intelligence reports and received highest number of “major significance” quality distinctions for reports in unit’s history
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Education
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Yale University
Bachelor of Arts (B.A.), Economics
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