Experience

Instanteaser

• Brazil
• Media Production
• 1 - 100 Employee

• Founder and CEO

  • Jul 2016 - Present

  Instanteaser is a creative startup which uses technology to leverage the video production process, end to end, without concessions.We help brands beat one of the biggest challenges in the digital era, the attention crisis!Instanteaser is a- YouTube Ads global partner- Endeavor Scale Up- 100 Open Startups Top 10 MKT- Great Place to Work- And more… Instanteaser is a creative startup which uses technology to leverage the video production process, end to end, without concessions.We help brands beat one of the biggest challenges in the digital era, the attention crisis!Instanteaser is a- YouTube Ads global partner- Endeavor Scale Up- 100 Open Startups Top 10 MKT- Great Place to Work- And more…



YouTube

• United States
• Technology, Information and Internet
• 700 & Above Employee

• YouTube Video Ads Creative Partner

  • Nov 2019 - Present

  First Latin American company selected for the YouTube Creative Directory, a trained, trusted, and approved creative partner for YouTube video ads. First Latin American company selected for the YouTube Creative Directory, a trained, trusted, and approved creative partner for YouTube video ads.



Endeavor

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Scale-up Entrepreneur

  • Aug 2019 - Present



Filme Ibiza

• Co-founder, creative and managing director

  • 2010 - Apr 2017

  Filme Ibiza is the full service video production company of the Radio Ibiza group.I was invited to build the audiovisual vertical in order to service over 500 clients the group had at the time with their Music Branding product.We became fashion film pioneers in Brazil and won awards at the International Fashion Film Festival in California. We were also the first video production company to sign a monthly recurring contract with one of the leading brands in the Brazilian fashion industry.My responsibilities included:- Managing the production and creative teams- Developing new business and projects- Creating and directing publicity and fashion films- Customer relations with large accountsBusiness verticals:- Fashion- Publicity- TV- CorporateClients: L’Oréal, Mastercard, Cantão, Redley, Richards, Rider, Globosat and more…



ADD Filmes

• Co-founder and creative director

  • 2006 - 2010

  ADD Filmes was the in-house production company for Addict, a young men’s clothing brand which achieved a cult following in the first decade of the millennium.Addict became a hub of young entrepreneurs, filmmakers, photographers and designers, all in the early twenties and many of which are leaders in their industry nowadays. It was later acquired by a fashion conglomerate and eventually discontinued after all original founders had exited the business.Unable to compete with traditional media budgets of large brands, we had to be inventive in our communication strategy and became early adopters of the internet as a media platform before social media became mainstream. In 2007 we turned the brand’s website into a content hub, all in video, where we would post at least three videos per week. There were no benchmarks to follow and internet bandwidth was awful but it became a huge asset to develop brand following.