Experience

Happy Hour Games

• Türkiye
• Mobile Gaming Apps
• 1 - 100 Employee

• Co-Founder & Managing Director

  • Jan 2023 - Present

  Istanbul, Turkey



HeyFit

• Türkiye
• Consumer Services
• 1 - 100 Employee

• Co-Founder & Managing Director

  • Sep 2021 - Present

  Istanbul, Turkey



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Net Revenue Management Lead

  • Mar 2020 - May 2021

  Istanbul, Turkey - Lead net revenue management strategies, i.e. Pack Price Architecture, Promotion Management, Trade Investment and Mix Management of consumer health care category - Ensure strategies meet customers’ objectives & consumers’ wishes in addition to being sufficiently focused and stretched to meet the company’s P&L objectives - Build & utilize big data tools to analyze company performance, the market and to increase forecast accuracy - Develop & deploy commercial growth framework project to… Show more - Lead net revenue management strategies, i.e. Pack Price Architecture, Promotion Management, Trade Investment and Mix Management of consumer health care category - Ensure strategies meet customers’ objectives & consumers’ wishes in addition to being sufficiently focused and stretched to meet the company’s P&L objectives - Build & utilize big data tools to analyze company performance, the market and to increase forecast accuracy - Develop & deploy commercial growth framework project to optimize pack price offers & trade investments - Control, Track & Report Gross-to-Net Spend across Sales Channels Show less



Coca-Cola CCI

• Türkiye
• Food and Beverage Services
• 700 & Above Employee

• Revenue Growth & Promotion Manager

  • Jun 2016 - Mar 2020

  Istanbul, Turkey Drive profitable revenue growth thru leading key commercial activities across channels in collaboration with Sales&Finance teams and ensure effective & efficient Promotion Management Value Growth Strategy - Cascade SBP and BP processes down to Channel plans in order to build Revenue Growth plans and forecasts to achieve KPIs. - Ensure these plans meet consumer & customer objectives in addition to being sufficiently focused and stretched to meet P&L objectives. Pricing… Show more Drive profitable revenue growth thru leading key commercial activities across channels in collaboration with Sales&Finance teams and ensure effective & efficient Promotion Management Value Growth Strategy - Cascade SBP and BP processes down to Channel plans in order to build Revenue Growth plans and forecasts to achieve KPIs. - Ensure these plans meet consumer & customer objectives in addition to being sufficiently focused and stretched to meet P&L objectives. Pricing Models - Responsible for creating and evolving the Price elasticity regression models and leverage the output to create ad-hoc analysis or assist short / mid-term decision making - Consult pricing with the corridors set together with sales team - Assist the detailed channel price increase execution plan Promotion ROI - Support the growth and development of Trade Promotion Optimization capability. Assess historical promotional event performance, aid in the design of new promotions to maximize ROI and improve predictive capabilities for forecasting - Consult on the promotional planning process, seeking to drive efficiency and effectiveness - Build promotion guidelines & guardrails and set governance mechanisms Occasion/Brand/Pack/Price/Channel (OBPPC) - Support OBPPC strategy definition process in terms of holistic diagnostic requirements and defining the governance mechanisms to ensure that the strategy turns into actions. - Build the Channel guidelines for pricing & packaging architecture and unlock multi-buy opportunities to increase home penetration and stock-up. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Promotion Strategy Manager

  • Jan 2016 - May 2016

  Istanbul, Turkey - Lead strategic initiatives to build Net Revenue plans and forecasts to achieve KPIs as determined in AOP, which incorporate latest dealing guidelines in trade terms - Ensure these plans meet customer objectives in addition to being sufficiently focused and stretched to meet P&L objectives - Development & deployment of specific KPIs, Tracking tools and RM tools/systems Category NRR Strategy (SBP, AOP, P5F, P9F) - Support defining a 3 year NRR roadmap per Category and likely… Show more - Lead strategic initiatives to build Net Revenue plans and forecasts to achieve KPIs as determined in AOP, which incorporate latest dealing guidelines in trade terms - Ensure these plans meet customer objectives in addition to being sufficiently focused and stretched to meet P&L objectives - Development & deployment of specific KPIs, Tracking tools and RM tools/systems Category NRR Strategy (SBP, AOP, P5F, P9F) - Support defining a 3 year NRR roadmap per Category and likely sources of growth across Promotions, - Define and propose productivities within promotional investment volume uplift and ROI maximisation - Check Inter-channel balance for promotional prices • Support building expertise on effectiveness and profitability of promotions, both for PepsiCo & Customer • Support Sales & Marketing teams in the development of promotional strategies for each brand, banner & customer • Maximize trade promotion effectiveness that generate the strongest revenue and profitability opportunities • Use analytics to determine which products should be promoted at what price and where • Create winning promotions for both business and partner retailers, avoiding out-of stocks and improving sales and margins • Create joint business plans which creates strong and sustainable relationships with retailers • Enable demand driven lifecycle promotion management strategies • Increase customer traffic with more targeted promotions • Use consumer-centric merchandising processes to build brand loyalty • Develop quarterly/monthly promotion calendar together with sales team • Obtain insights on creating value packs and capture value seekers • Promotional tracking systems and enablers development

• Revenue Management Specialist

  • Apr 2014 - Dec 2015

  Istanbul, Turkey Drive profitable revenue growth by means of proposing insights and tactics on key revenue levers, ie, sub-channel trade spend build-up, trade margin & mix management - Partner with Sales Team in planning D&A spend for OT sub-channels/categories - Provide analytical RM input to OT account gain approval process. Collaborate with Sales Teams and RM Strategy Function in defining and designing dealing guiderails (OT Trade Spend) - Co-own sub-channel base account specific activity… Show more Drive profitable revenue growth by means of proposing insights and tactics on key revenue levers, ie, sub-channel trade spend build-up, trade margin & mix management - Partner with Sales Team in planning D&A spend for OT sub-channels/categories - Provide analytical RM input to OT account gain approval process. Collaborate with Sales Teams and RM Strategy Function in defining and designing dealing guiderails (OT Trade Spend) - Co-own sub-channel base account specific activity planning approval process with Organized Trade Key Account Sales Team to ensure strong ROI - Course Correction Plan & Task Commercialisation Category NRR Strategy (SBP, AOP, P5F, P9F) • Support RM OT Manager for OT NRR AOP plan development (TPR, CDA, Promo Spend, Mix) recommendation on RM TS Initiatives • Track Customer Trade Margins and Competitiveness • Check Inter-channel balance pricing architecture Channel / Customer Trade Spend: Effective management of customer/channel Discount and Allowances (D&A) Contractual Trade Spend Management • Define customer (OT) contractual spending strategy to optimize trade spend to deliver further growth in all categories, • D&A Optimization per banner, category, • Category CDA Terms Optimization per customer Promotional Strategy development & Execution • Increase the effectiveness and profitability of promotions, both for PepsiCo & Customer • Build AOP Consumer & channel development promotion strategy • Develop quarterly/monthly promotion calendar together with KA sales team Net Revenue & Margin optimization: Mix Management, Support identifying & monitoring optimal assortment mix by category, channel & customer • Prepare action plans for mix management by size, banner, category and customer in Sub-channels • Track & regularly analyze mix trends by category/segment/sku and banner/customers so as to identify opportunities to improve the mix ahead of the game to drive Revenue & Marginal Contribution

• Revenue Management Analyst

  • Jul 2013 - Mar 2014

  Istanbul, Turkey - Support all Pack Price & Mix Management Strategy development projects, team up with Sales & Marketing & Insights teams to ensure revenue realization for profitable growth by sound RM strategies - Work with Sales and Marketing teams to ensure commercially viable decision making - Support Pricing insight agenda and work with Insights Team and provide RM scope to ensure actionable results from researches - Conduct pricing&market researches and Neuropricing project to figure out the… Show more - Support all Pack Price & Mix Management Strategy development projects, team up with Sales & Marketing & Insights teams to ensure revenue realization for profitable growth by sound RM strategies - Work with Sales and Marketing teams to ensure commercially viable decision making - Support Pricing insight agenda and work with Insights Team and provide RM scope to ensure actionable results from researches - Conduct pricing&market researches and Neuropricing project to figure out the price elasticity of demand and willingness to pay - Identify & promote business opportunities through building pack-price-brand-channel architecture - Support NRR AOP plan development phase for category NRR strategy (SBP, AOP, P5F, P9F) - Prepare AOP and Quarter volume/revenue by channel, size, brand - Pack Size Innovation (new sizes) - Support implementing New Packs to address Occassions (Demand Moments) on current categories (identify white spaces / opportunities - recommend size / price) across channels. Co-operate with Insights - Pack Price re-engineering per channel/sub-channel - Prepare Trade Selling Story for all pack price initiatives - Price Operations including Competitor Price Tracking per Channel & Execution of planned pack price initiatives (AOP plans)



Nike

• United States
• Retail
• 700 & Above Employee

• Intern

  • Jul 2012 - Sep 2012

  Istanbul, Turkey



National Tsing Hua University

• Semiconductor Manufacturing
• 1 - 100 Employee

• Intern

  • Jun 2012 - Jul 2012

  Hsinchu County/City, Taiwan



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Intern

  • Jul 2011 - Jul 2011

  Gebze



Koç University

• Türkiye
• Higher Education
• 700 & Above Employee

• Mathematics Teaching Assistant

  • Sep 2010 - Feb 2011

  Koç University



Koç University

• Türkiye
• Higher Education
• 700 & Above Employee

• JAVA Teaching Assistant

  • Feb 2010 - Jun 2010