Digital Transformation and Channels Senior Manager

• Dec 2022 - Present

Digital Channels and Marketing Senior Manager

• Jun 2022 - May 2023

Digital Channels and Marketing Manager

• Sep 2020 - Jun 2022

I joined back to TEB Faktoring as a Digital Channel and Marketing Manager after my international career, mainly experienced in digital and innovative topics. • Product owner of digital channels and services such as mobile application, website, online branch; • Business development via digital channels and services with performance marketing; • Performance improvement of existing and new digital channels and products; • Real-time result analysis and follow-up, especially during… Show more I joined back to TEB Faktoring as a Digital Channel and Marketing Manager after my international career, mainly experienced in digital and innovative topics. • Product owner of digital channels and services such as mobile application, website, online branch; • Business development via digital channels and services with performance marketing; • Performance improvement of existing and new digital channels and products; • Real-time result analysis and follow-up, especially during advertising campaigns, and organize necessary adjustments quickly; • Data analysis for better and consistent forecasts, actions, decisions; • Improve organic performance with projects such as SEO and also paid advertisements via different channels such as search engine (SEA), TV, digital, social media, radio; • Create digital marketing and advertisement strategy to achive business goals; • Coordination of partnerships with digital platforms and business development; • Perform marketing researches, analyze the results and act accordingly; • Animate all social media channels with a strategy to support business objectives and priorities; • Analyze and understand the needs of the clients and their journey to offer continuous lean and solution-oriented experience with the right product and improved operation; • Coordinate different internal and external stakeholders such as agencies; • Creation and animation of digital atelier; • Trainings and speeches to create internal awareness about digital channels and services, also to transform company culture; • Leading the digital transformation to minimize manuel intervention by automating the processes and digitalize the whole journey as much as possible; • Collect and analyze the needs of all departments to coordinate necessary steps with technical teams; • Reports to the high-level management about the projects, status, results about digital channels and services.

Marketing and Communication Project Manager (International Assignment in BNP Paribas)

• Sep 2016 - Sep 2020

I joined Global Factoring Competence Centre (GFCC) team in BNP Paribas Fortis, located in Brussels / Belgium, as an expat with an international assignment. GFCC is a global coordination center for all BNP Paribas Factoring entities around the world. My scope was mainly transversal digital projects and other related points. • End-to-end project management • Global Website Ecosystem (10 Websites of 7 European Countries) including content creation for global website; … Show more I joined Global Factoring Competence Centre (GFCC) team in BNP Paribas Fortis, located in Brussels / Belgium, as an expat with an international assignment. GFCC is a global coordination center for all BNP Paribas Factoring entities around the world. My scope was mainly transversal digital projects and other related points. • End-to-end project management • Global Website Ecosystem (10 Websites of 7 European Countries) including content creation for global website; • Global Intranet site; • Global Modern Selling Program including 6 European countries; • Creation of Corporate Linked-in Ecosystem including 8 corporate profiles; • Creation of Corporate YouTube Channel; • Animation, performance follow-up with analytics and performance improvement of above mentioned global digital channels with local and / or transversal projects such as SEO. • Coordination of multiple internal and external stakeholders from different countries as a project owner / point of contact; • Prospecting, lead creation and performance marketing via digital channels, especially on website and social media by using different tools such as Linked-in Sales Navigator; • Internal consulting, speeches and trainings about digital topics; • Part of an inovation team and joined different transversal projects, camps, especially for new digital product or proces creation, new ways of doing business and digital transformation; • Animate marketing and communication community, including country representatives from 14 countries, and create sustainable, long-term coordination; • Creation and distribution of global marketing materials • Coordination of cross-selling between 4 countries; • Global representation of the group in related topics; Show less I joined Global Factoring Competence Centre (GFCC) team in BNP Paribas Fortis, located in Brussels / Belgium, as an expat with an international assignment. GFCC is a global coordination center for all BNP Paribas Factoring entities around the world. My scope was mainly transversal digital projects and other related points. • End-to-end project management • Global Website Ecosystem (10 Websites of 7 European Countries) including content creation for global website; … Show more I joined Global Factoring Competence Centre (GFCC) team in BNP Paribas Fortis, located in Brussels / Belgium, as an expat with an international assignment. GFCC is a global coordination center for all BNP Paribas Factoring entities around the world. My scope was mainly transversal digital projects and other related points. • End-to-end project management • Global Website Ecosystem (10 Websites of 7 European Countries) including content creation for global website; • Global Intranet site; • Global Modern Selling Program including 6 European countries; • Creation of Corporate Linked-in Ecosystem including 8 corporate profiles; • Creation of Corporate YouTube Channel; • Animation, performance follow-up with analytics and performance improvement of above mentioned global digital channels with local and / or transversal projects such as SEO. • Coordination of multiple internal and external stakeholders from different countries as a project owner / point of contact; • Prospecting, lead creation and performance marketing via digital channels, especially on website and social media by using different tools such as Linked-in Sales Navigator; • Internal consulting, speeches and trainings about digital topics; • Part of an inovation team and joined different transversal projects, camps, especially for new digital product or proces creation, new ways of doing business and digital transformation; • Animate marketing and communication community, including country representatives from 14 countries, and create sustainable, long-term coordination; • Creation and distribution of global marketing materials • Coordination of cross-selling between 4 countries; • Global representation of the group in related topics; Show less

Training and Short Term Mobility

• May 2015 - Jul 2015

• Training in GFCC (Global Competence Center) in where researches are took place to have more competitive edge against rivals. • GFCC’s position is the hub point of group companies which lets to have helicopter view of all companies which are under the umbrella of GFCC. • Preparing and making presentations about our general working mechanism, products, market, rivals, working environment, etc. in the general trainings. • On job trainings are mainly about developing skills in Business… Show more • Training in GFCC (Global Competence Center) in where researches are took place to have more competitive edge against rivals. • GFCC’s position is the hub point of group companies which lets to have helicopter view of all companies which are under the umbrella of GFCC. • Preparing and making presentations about our general working mechanism, products, market, rivals, working environment, etc. in the general trainings. • On job trainings are mainly about developing skills in Business Development, Marketing and Networking in the entities of BNP PARIBAS in France, Germany, Netherlands and Belgium. • Analyzing & monitoring marketing activities and directing these activities to be more efficient if required. • Following & analyzing group companies’ marketing researches. • Building bridges between group companies and making aware them about new business opportunities. • Cross-Selling activities between group companies and link between each other. • Data mining of shared information inside the companies. • Participating conference calls about business development and marketing. Show less • Training in GFCC (Global Competence Center) in where researches are took place to have more competitive edge against rivals. • GFCC’s position is the hub point of group companies which lets to have helicopter view of all companies which are under the umbrella of GFCC. • Preparing and making presentations about our general working mechanism, products, market, rivals, working environment, etc. in the general trainings. • On job trainings are mainly about developing skills in Business… Show more • Training in GFCC (Global Competence Center) in where researches are took place to have more competitive edge against rivals. • GFCC’s position is the hub point of group companies which lets to have helicopter view of all companies which are under the umbrella of GFCC. • Preparing and making presentations about our general working mechanism, products, market, rivals, working environment, etc. in the general trainings. • On job trainings are mainly about developing skills in Business Development, Marketing and Networking in the entities of BNP PARIBAS in France, Germany, Netherlands and Belgium. • Analyzing & monitoring marketing activities and directing these activities to be more efficient if required. • Following & analyzing group companies’ marketing researches. • Building bridges between group companies and making aware them about new business opportunities. • Cross-Selling activities between group companies and link between each other. • Data mining of shared information inside the companies. • Participating conference calls about business development and marketing. Show less

Trainee

• Aug 2011 - Sep 2011

• Summer Internship Program ( Finance, Marketing, R&D, Logistic, H&R) • Summer Internship Program ( Finance, Marketing, R&D, Logistic, H&R)

Trainee

• Aug 2007 - Sep 2007

• Summer Internship Program (Production, Quality Control, Marketing, Accounting) • Summer Internship Program (Production, Quality Control, Marketing, Accounting)