Experience

Electric Castle
• Romania
• Entertainment Providers
• 1 - 100 Employee
• Head of Sales & Marketing Music Festival | Consultant for Start-ups

  • Jul 2017 - Present


Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Country Commercial Director | Consumer Lifestyle | South East Europe

  • Dec 2015 - Jun 2017

  Full business responsibility for Personal Care categories( Beauty & Mail grooming) , Coffee machine, Kitchen appliance, Oral care, Baby care, Home Care Organize sales & trade marketing & supply as customer centric organization Create a consumer driven obsession by creating marketing & digital capabilities Optimizing process and build a self-sustaining commercial quarter capabilities ( consumer marketing - trade marketing - digital marketing - sales) Drive people engagement Developing a consumer pull model and lead a growth strategy moving from transactional marketing to relationship marketing. Revenue: 70MM euro Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Incubator Operational Manager | New Beverages | Central-Southern Europe

  • Nov 2011 - Dec 2015

  Develop & lead the strategy for incubator brands : Coffee, Energy drink, Sport Drink, Vitamin Water from insights and strategies to implementation . The role encompasses: launch new brands, portfolio strategy, communication strategy, brand guardian, MROI, align priorities, build financial model, route to market models.1.Build: entrepreneurial model to accelerate premium brands in both sales & marketing and recruit a a cross functional team of to ensure planning to execution2.Screen: brands & outlets for segmented distribution approach that deliver high value3.Catalyze: lead internal team of 25 people : sales, marketing, trade, supply chain4.Franchise management: Working close with local team team & bottler to tranfer know-howRevenue: 20mm euro Show less

• Marketing Manager| Energy & Sport drinks | Romania

  • Oct 2010 - Mar 2012

  Job purpose: Design & manage an entrepreneurial sales & marketing model to accelerate energy drinks while reaching consumer through a new model of community marketing Reports: 4 multifunctional team : Sales /marketing /creative agency in house/sampling-eventsRevenue: 7 mm euroAchievement: Design a “virtual” company with independent P&L and higher MROIDevelop an alternative route to market with 8 area sales managersBuild up a passion team & connections with key sports, music and entertainment assets Design community strategy approach to reach core-connectors-massDevelop integrated content approach to bring the brand to life through events, PR, media Show less

• Marketing Manager | Water Category | South-East Europe

  • Sep 2009 - Oct 2010

  Coordination of local water business strategies, performance & communication in the region( Romania, Bulgaria, Greece & Malta) Create synergies from TVC production perspective, packaging, core creative idea. Manage profitable the occasion/price/ package/brand/ associations with other categories

• Senior Brand Manager | Dorna brand | Romania

  • Oct 2008 - Sep 2009

  Develop Innovative & integrated marketing communication across a variety of consumers & shoppers touch points for Dorna water brand. Design & amplify the core creative idea, making sure that all the local TVC development, social & media initiatives, POS activation, PR influencers are coming from the same place.



Coca-Cola HBC

• Switzerland
• Food & Beverages
• 700 & Above Employee

• Trade Marketing Manager | Non-Carbonated Drinks | Romania

  • Jan 2007 - Sep 2008

  Managing category development for juices, ice-tea, water, energy drinks and still drinks in terms of new product introduction, portfolio, price, profitability, yearly business plan, trade marketing strategy and events

• HORECA Channel Manager | Romania

  • Jul 2005 - Dec 2006

  Develop & Coordinate the whole process of marketing and portfolio strategy for HORECA channel, including trade recruitment, consumer activation, prestige accounts development,merchandising standards, cold space equipment, trade loyalty programs

• New Product Category Manager | Romania

  • Jan 2003 - Jun 2005

  Develop & Coordinate the business plan for Water & Juice categories, in terms of portfolio, price, distribution plan, trade activities and BTL plan

• New Product Development Coordinator | Romania

  • Apr 2001 - Dec 2002

  Coordinate the implementation business plans for Ice-tea & Energy drinks, in terms of portfolio, price, distribution plan, trade activities and BTL plan