Experience

Endologix LLC

• United States
• Medical Device
• 200 - 300 Employee

• Director of Global Marketing

  • Jun 2021 - Present

  Responsible for all global marketing, branding, communication activities, customer engagement programs and business development planning for the current Aortic product franchise. Leading the commercial launch and go-to-market strategy of a revolutionary therapy in Peripheral Artery Disease. Manage the product and clinical marketing teams that drive implementation of the commercial plans. Responsible for all global marketing, branding, communication activities, customer engagement programs and business development planning for the current Aortic product franchise. Leading the commercial launch and go-to-market strategy of a revolutionary therapy in Peripheral Artery Disease. Manage the product and clinical marketing teams that drive implementation of the commercial plans.



Target

• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Oct 2018 - Jun 2021

  Led the creation of store experience strategy and execution for the seasonal creative campaigns that span all businesses, setting the tone for Target’s brand voice during critical sales-driving times of the year including ‘Christmas’ and ‘Back to School & College’. Campaigns proven to drive traffic, increase guest engagement and sales. Led the creation of store experience strategy and execution for the seasonal creative campaigns that span all businesses, setting the tone for Target’s brand voice during critical sales-driving times of the year including ‘Christmas’ and ‘Back to School & College’. Campaigns proven to drive traffic, increase guest engagement and sales.



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Sr. Marketing Manager - Product Pipeline & Growth

  • Jan 2018 - Oct 2018

  Served as the internal champion for product pipeline expansion and future product developments efforts by establishing the vision and the roadmap for the business while incorporating key voice of customer insights, competitive analysis, financial modeling, and internal capabilities considerations. In addition, I led the commercial core team responsible for the integration of a new cardiac valve therapy and its commercial launch. Served as the internal champion for product pipeline expansion and future product developments efforts by establishing the vision and the roadmap for the business while incorporating key voice of customer insights, competitive analysis, financial modeling, and internal capabilities considerations. In addition, I led the commercial core team responsible for the integration of a new cardiac valve therapy and its commercial launch.



Boston Scientific

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• MARKETING & BUSINESS DEVELOPMENT MANAGER (EMEA)

  • May 2015 - Jan 2018

  Led the market development strategies for the new Subcutaneous ICD therapy to drive awareness, positioning and penetration of the therapy across the EMEA region. Drove the impactful implementation of these strategies through customer engagement programs, peer-to-peer, key digital influencers, collaborations with patient associations and scientific societies.

• GROUP MARKETING MANAGER (EMEA & SEA)

  • Mar 2012 - May 2015

  Developed the multi-channel marketing strategies to support the international launch of a paradigm shifting therapy to drive sales and leadership in Europe, Middle East, Africa and SE Asia including market development, tradeshow management, key competitive blunting, key customer engagement, training & education, communication campaigns, digital marketing, and public relations.



SMU - South Mediterranean University (MSB- MedTech-LCI)

• Tunisia
• Higher Education
• 100 - 200 Employee

• Adjunct Professor Of Marketing- Strategic Marketing

  • Sep 2016 - Sep 2017

  Taught the graduate level Strategic Marketing course and created a learning environment that fosters student engagement through interactive peer-to-peer collaboration and innovative teaching methodologies and strategies and was rated as one of the highest professors at the University via student evaluations. Taught the graduate level Strategic Marketing course and created a learning environment that fosters student engagement through interactive peer-to-peer collaboration and innovative teaching methodologies and strategies and was rated as one of the highest professors at the University via student evaluations.



Smiths Medical

• United States
• Medical Equipment Manufacturing
• 500 - 600 Employee

• Senior Global Marketing Manager

  • Apr 2010 - Mar 2012

  Spearheaded the global efforts to grow the vascular access product portfolio through share gains and new market entry by developing and executing on strategies and initiatives to support the brand positioning locally including competitive & marketing analyses, registration & reimbursement support, segmentation& targeting, educational programs and communication campaigns. Spearheaded the global efforts to grow the vascular access product portfolio through share gains and new market entry by developing and executing on strategies and initiatives to support the brand positioning locally including competitive & marketing analyses, registration & reimbursement support, segmentation& targeting, educational programs and communication campaigns.

• Global Product Marketing Manager

  • Sep 2008 - Apr 2010

  Led cross-functional global teams in the development of strategies to maximize profitability of an emerging therapy. Leveraged market research, financial analyses & optimal marketing mix to create differentiated support for new product.

• Senior Quality Engineer

  • Dec 2006 - Sep 2008

  Led team of 4 direct reports in supporting quality disciplines, decisions, and practices within cardiovascular balloon product manufacturing, and through the implementation of assurances, process controls and CAPA systems and drove improvement projects on manufacturing production floor.