Dorothy Joy Baer-Maranan
SEM Specialist at Digital Room (Philippines) Inc.- Claim this Profile
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Filipino Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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The Fundamentals of Digital Marketing
GoogleApr, 2020- Nov, 2024 -
Trading Academy Certified - Professional
The Trade DeskApr, 2019- Nov, 2024 -
Trading Academy Certified – Practitioner
The Trade DeskApr, 2019- Nov, 2024 -
Trading Academy Certified – Strategist
The Trade DeskApr, 2019- Nov, 2024 -
Leadership and Management Development (LMD)
Benchmark Consulting (Philippines, Singapore, USA)May, 2017- Nov, 2024 -
Essentials of Digital Media
Academy of Digital MediaApr, 2017- Nov, 2024 -
Principles of Programmatic Media
Academy of Digital MediaApr, 2017- Nov, 2024 -
Civil Service - Professional
-Mar, 2013- Nov, 2024 -
Google Analytics 360
GoogleMay, 2020- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleMay, 2020- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2020- Nov, 2024 -
Google Analytics For Power Users
GoogleApr, 2020- Nov, 2024 -
Google Analytics for Beginners
GoogleApr, 2020- Nov, 2024 -
Google Ads Search
GoogleMay, 2020- Nov, 2024
Experience
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Digital Room (Philippines) Inc.
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Philippines
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Printing Services
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200 - 300 Employee
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SEM Specialist
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Jun 2022 - Present
-High technical skills in account management and reports -Handles Google Ads Campaigns making sure that ROI target is being met -Optimize campaigns towards success meeting high conversion rates and sales -Creates data reports, data analyses and presentations of multiple brands -High technical skills in account management and reports -Handles Google Ads Campaigns making sure that ROI target is being met -Optimize campaigns towards success meeting high conversion rates and sales -Creates data reports, data analyses and presentations of multiple brands
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Google Operations Center
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Technology, Information and Internet
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700 & Above Employee
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Ads Data Hub Specialist | Customer Support Senior Associate
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Apr 2020 - May 2022
Responsibilities: -Provide excellent customer service by answering questions and resolving issues -Maintain a positive and professional attitude towards customers -Provide email support in English -Absorb complex technical concepts and communicate them to a non-technical audience -Handle both implementation tasks as well as troubleshooting of data linking, data querying and general ADH serviceability -Work closely with Measurement & Attribution team to escalate product or data issues Technical Skills: -Basic knowledge of SQL -Understanding of Google Advertising ecosystem (Google Ads, CM & DV360, YouTube Reserve) -Understanding of Google BigQuery -Excellent verbal and written English language skills -Experience with browser compatibility testing in a quick turnaround support environment -Proven ability to balance multiple priorities and strong attention to detail Show less
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AffinityX
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United States
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Advertising Services
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700 & Above Employee
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Ad Operations Training Lead - Learning and Development [Promoted]
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Apr 2019 - Mar 2020
Accomplishments - AdOps specific trainings, L&D ad hocs and L&D organization training sessions:Ad Ops Specific Training and Other Matters: -9 Batches of New Hire Trainees from January - December 2019 onboarded to different roles including Media Planning, Programmatics Ad Trafficking and Optimization, Sales Coordination with Clients-Updates Media Planning Guidelines-Coaches trainees-Creates of Ad Trafficking and Optimization Guidelines for Programmatics-TradeDesk Training and Certification-Attends Calls for Process Updates and Client Onboarding-Creates and Updates of Ad Operations Work InstructionsL&D Ad Hoc and Training Sessions: -Facilitates Core Values Survey-Spearheads Degreed Platform Marketing Meetings -Interviews applicants for Ad Operations Hiring Process-Facilitates New Employee Orientation -Handles Ad Operations interns-Checks applicants exam-Interviews Interns for ScreeningProduction Work: -Does quality control and direct communication with clients through Zendesk ticketsBehavioral Competencies:-Initiates/suggests process restructure to AO management.Examples: Work Instruction Tasks, Training Schedules, Endorsement and Processes, Degreed Marketing Strategies, Upskilling Interns To Help the Production Team especially in Mapping Tapclicks Tasks and Campaign Audit Processes, Able to Upskill Programmatic Team to Media Planner and Sales Coordinator role-Coaches regularly and is able to motivate her trainees-Engages her trainees by scheduling potluck and engagement sessions whenever her team feels burned out-Even if the manager did not request for any bench-marking on how to improve the training, she initiated the bench-marking to her co-trainer in another department and other companies regarding endorsement process in a fast-paced training schedule Show less
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Associate Team Lead - Learning and Development Partner [Developmental Assignment]
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Nov 2018 - Mar 2019
Accomplishments - Ad Ops Specific Training and Other Matters:-Conducts Owned & Operated (Google Ad Manager) Training-5 Batches of New Hire Trainees on boarded to different roles including Media Planner, Sales Coordinator, Programmatics Ad Trafficker and Optimizer from August 2018 - December 2018-Coaches trainees-Spearheads Process Alignment of Media Planning Process Discussions and Meetings-Conducts Refresher TrainingL&D Ad Hoc and Training Sessions:-Checks Applicant's Exam-Interviews Applicants-Conducts Non-Offensive and Precise Explanation (NOPE) Training with Marketing Consultant Department-Guidance, Discussion and Coaching with Associate Trainer Production Work:-Resolves campaign issues in the production-Does Quality Control for Media PlanBehavioral Competencies:-Initiates the information dissemination among all the Ad Operations Team Leads-Initiates Media Planning Refresher Training for the production team so as to align the knowledge of each media planner and quality controller-Proposes other process improvements in Media Planning Process-Coaches associate trainer for employee development Show less
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Senior Learning and Development Partner - Ad Operations [Promoted]
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Oct 2017 - Oct 2018
Accomplishments:-Subject Matter Expert of Ad Operations - Media Planning/Digital Proposal, Programmatics - Ad Trafficking and Optimization-Developed/Mentored 1 Trainer (Joseph Marcelo) for Photography Class Open to Affinity X Employees -Participation in Learning and Development Product/Service Development-Attendance in Monthly Quality Meetings-Continuous updates in AdOps Competency Map, Curricula, Work Instruction Documents, Product Guidelines-Conducts Coaching Sessions with Trainees-Continuous Communication with Onshore (US) for Account Updates, Product Development, Campaign Concerns, Process Changes (Calls, Emails)-Backs Up Quality Control/Reports and Analytics Support in the ProductionTraining Accomplishments:-5 Batches of Affinity X's Employees Trained for Essentials of Digital Media-1 Batch of Audience Extension Production Employees Cross-Trained for Digital Proposal/Media Planning -1 Batch of AdOps Production Team Trained for Principles of Programmatics-All AdOps Team Attended 5 Languages of Love Engagement Training-2 Batches of Marketing Consultants Trained for NOPE (Non-Offensive and Precise Explanation Training)-1 Batch of Marketing Consultants Trained for US Culture and Geography-Writing in Plain English and Media Math Webinar Conducted for All AdOps Production TeamAdministrative Tasks:- Coordinates with Learning and Development in monitoring training expenses are within budget, and prepare expense reports to justify expenditures- Prepare Post Training reports and other information presentations relevant to training and development of the learning initiatives they have carried out- Handles related tasks as assigned- Keep organized records for new and revised clients specs in both print and digital files accessible to all at all times- As Functional Training Supervisor, she is expected to supervise and mentor fellow functional trainers (Senior functional trainers, Functional Trainers) within the department Show less
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Functional Trainer [Promoted]
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Jul 2016 - Oct 2017
Accomplishments:-Representative of Affinity X's to Essentials of Digital Media and Principles of Programmatics Training in Chicago, Illinois (April 11-12, 2017)-Google AdWords Certified - AdWords Search, AdWords Mobile, AdWords Video, Google Analytics, Selling AdWords Training-Creates Work Instruction Documents and Product/Work Flow Guidelines of Ad Operations-Communicates with Onshore (US) for Account Updates, Product Development, Process Changes (Calls and Emails)-Resolving Campaign Issues in the Production-Creation of AdOps Curricula, Competency Map, Training Modules-Conducts New Hire Training, Post Assisted Training, Refresher and Upskill Training, Webinars-Spearheaded Facebook and Native Advertising Ad Trafficking and Optimization Pilot Testing-Spearheaded Focus Group Discussions for Team Engagement Activities-Facilitator of Affinity X's Team Building 2017-Facilitator of Art Appreciation Day with Ayala Scholars -Participant in LEAD Training 2017 by Benchmark ConsultingTraining Conducted (2016-2017):-3 Batches of New Hires Endorsed to Production (SiteScout and Simpli.fi Ad Trafficking and Optimization New Hire Training)-3 Batches of AdOps Production Cross Trained from Audience Extension to Digital Proposal/Media Planning-3 Batches of AdOps Production Cross Trained from Audience Extension to Facebook/Instgram Ad Trafficking and Optimization-1 Batch of AdOps Production Cross Trained from PPC Ad Trafficking/Optimization to Audience Extension-1 Batch of AdOps Production Cross Trained from PPC Ad Trafficking/Optimization to Digital Proposal/Media Planning-All AdOps Production Re-certified for Annual Certification-Work Ethics - Promoting Positive Healthy Environment in the Work Place (December 2016 - January 2017)-NOPE Training (Non-Offensive and Precise Explanation Training) for Affinity X's Employees-All AdOps Production Team Trained for Essentials of Digital Media and Principles of Programmatics (Teach-Back) Show less
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Associate Ad Trafficker
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Apr 2015 - Jun 2016
*Understanding of specific work instructions and interpretation of client’s business needs for campaign information*Ability to manage significant volumes of digital campaign details such as launch date, delivery issues, and creative specification required*Set up and review creative of campaign in accordance to client standards / service level agreement *Ensure accuracy and fulfilment of display, mobile, and video campaigns*Checking of one’s own work as well as compliance with specific requirements of the campaign*Proper and accurate use of available production tools and other computer application to be able to implement campaigns*Accomplishment of data inputting systems for every work accurately*Pre validate incoming orders including all requirements provided by the client*Ensure completeness of the requirements including creative and targeting criteria*Set up campaign using the platform, targeting criteria and other special instructions provided by the client Show less
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Southern Luzon State University - Company
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Information Technology & Services
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1 - 100 Employee
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International Affairs Clerk
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Feb 2014 - Apr 2015
*Executes administrative tasks given by the Director and Administrative Officer *Prepares office communications as required by international and alumni officers *Compiles, copies, sorts and files records of office activities, business transactions, and other activities *Handles office communications, delivers messages, and run errands *Maintains the physical documents of international and alumni affairs *Completes work schedules, manages calendars and arranges appointments *Processes and prepares documents, such as business or government forms and expense reports *Types, formats, proofreads and edits correspondence and other documents *Records and orders materials, supplies and services *Takes photos of events headed by the office *Makes narrative reports of programs/events of office *Layouts tarpaulins for event promotions *Submits application documents to Department of Justice for visa processing of foreign students *Makes liquidation reports of office *Assists foreign students/guests on their needs *Performs other duties when deemed necessary Show less
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LimeLight Productions
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Media Production
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1 - 100 Employee
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Layout Designer
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Oct 2014 - Dec 2014
*Conceptualizes and designs wedding, birthday, baptismal albums *Sorts and edits photos according to sequence *Makes revisions when necessary as requested by clients *Conceptualizes and designs wedding, birthday, baptismal albums *Sorts and edits photos according to sequence *Makes revisions when necessary as requested by clients
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Education
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2009 - 2013
Lyceum of the Philippines University
Bachelor of Arts Major in Mass Communication, Mass Communication/Media Studies -
2018 -
University of Santo Tomas
Master of Arts in Marketing Communication, Marketing Communication
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