Market Research Analyst

• Nov 2022 - Present

Operation Coordinator

• Apr 2022 - Nov 2022

• Build and execute social strategies on LinkedIn, Twitter and Youtube; share content (original text, images and video) that builds meaningful connections and encourages community members to take action. Continuously improve by analyzing social metrics, insights and best practices. → Increased LinkedIn followers by 51%, page visitors by 12%, and impressions per post by an average of four times. • Oversee all aspects of email marketing campaigns, including market research, content creation, and copy dissemination using Hubspot. • Process clients’ raw data for computer modelling; clean and input data • Provide client onboarding and training sessions to accelerate their understanding of the platform features, inform existing clients of product updates and maintain client relationships. • Coordinate internal and external events; organize monthly team gatherings; liaise with external event organizers, vendors and key stakeholders for sponsored events, such as the Canadian Marketing Association event. • Created the platform user manual and wrote 3 case studies and 2 blog posts to promote the product and inspire potential customers. Show less

Marketing Consultant

• Apr 2022 - May 2022

Host and speaker for on-call seminars.

Marketing Consultant

• Jul 2021 - Apr 2022

• Design and implement innovative marketing plans; achieved 18% increase in client reach within first 3 months by holding 11 successful events. - Coordinated and hosted 36 online and on-site events, including information seminars and student activities with 100 – 3000+ attendees. - Contacted 10 universities’ admission officers by email to arrange seminars; served as co-host for the series of “Admission Officer’s Talk.” • Pitch, write and edit engaging content for the website, emails, social media channels, publications, videos, and other digital platforms to showcase the school’s narrative, community impact, core values, and industry news.• Organized the second Canada Students’ Education Summit covering 6 study abroad topics; attracted 10k+ views. - Interfaced with the Canadian MP; received a congratulating letter for the summit and boosted the reputation of the event. • Initiated the live-streaming method to host information seminars and implemented purchasing links within the stream. - Resulted in a 1750%+ increase in our regular single event client reach.• Cultivate and maintain partnerships with 3 international and 12 local private & public sections; built one new partnership from scratch with a startup business which resulted in an increase in customer reach by 4% in under 3 weeks.• Oversee and manage the non-profit Canada High School Student Union; hire volunteers, create organizational policies, and play a pivotal part in website development and SEO process development.• Conducted 18 bespoke consultations; achieved 88% final transaction rate. Show less

Peer Academic Coach Lead

• Sep 2018 - Feb 2021

• Coordinated 200+ one-on-one consultation and group information seminars; facilitated learning through a virtual platform, incorporating active listening and appreciative inquiry strategies to better assist students in developing essential skills. • Identified student needs; recommended innovative, bespoke strategies & services to enhance their learning style & support content retention. • Performed various administrative functions, such as responding to emails, data entry on Oracle, and calendar maintenance • Managed a high-performing team of 13 PACs; served as group leader of the social media posting group (4 group members in total). • Drove Centre programming and support via various social media platforms and blog posts for the This is TRSM blog. • Increased positive feedback rate by 7%+ and student involvement rate (total number of users of our users) by 11%; achieved a 31% increase in retention rate in one semester by setting up new services, standardizing coaching step-by-step instructions, and revamping the feedback system. Show less

Project Management & Talent Recruitment Intern

• Mar 2018 - Aug 2018

• Monitored and managed the end-to-end recruitment process, from job postings to interviewing qualified candidates on Skype. - Successfully recruited 10 English teachers to work online or relocate to China. • Fostered and maintained relationships with international study-abroad agencies; built cooperation and opened potential candidate pools. • Translated paperwork and website content between English and Chinese to ensure the client understood our purposes and functions. • Monitored and managed the end-to-end recruitment process, from job postings to interviewing qualified candidates on Skype. - Successfully recruited 10 English teachers to work online or relocate to China. • Fostered and maintained relationships with international study-abroad agencies; built cooperation and opened potential candidate pools. • Translated paperwork and website content between English and Chinese to ensure the client understood our purposes and functions.

Marketing Intern

• Aug 2017 - Feb 2018

• Planned, organized, and advertised Holiday events to promote brand awareness and engagement. • Delivered seminars focusing on university applications; explained the process and discussed various universities' strengths and requirements. • Spearheaded coordination of high school volunteer activities, connecting with students in diverse settings. • Planned, organized, and advertised Holiday events to promote brand awareness and engagement. • Delivered seminars focusing on university applications; explained the process and discussed various universities' strengths and requirements. • Spearheaded coordination of high school volunteer activities, connecting with students in diverse settings.