Senior Manager Talent Branding and Operations

• Sep 2022 - Present

Mentor

• Nov 2021 - Present

Marketing Operations Manager

• Apr 2019 - Sep 2022

• Responsible for Turnover coming from ROW territory, Italy and Spain• Provide knowledge on sportsbook and gaming industries• Manage a team of 10 people - split between London and Malta• Optimization of the customer journey on mobile and desktop platforms• In charge of the international language websites - dealing with 18 languages• In charge of the translations regarding Sportsbook and Gaming• CRM - segmentation, personalization, customer life cycles • Acquisition and retention strategy• Analysis• Defining KPI’s• Measure results and implement new strategies for achieving objectives• Report directly to ROW country manager• In charge of team recruitment• Team development• Teamwork improvement • Develop and deliver creative marketing and communication strategies • Plan and implement direct marketing approaches including targeting, personalization of messages• Data analysis, customer profiling and segmentation • Develop a social media strategy in conjunction with the ROW Country manager• Development of the products/ platforms• Manage the Marketing & Communications budget and ensure program milestones related to marketing & communications are achieved on time and within budget. Show less

International Publishing Manager

• Sep 2017 - Mar 2019

• Responsible for Turnover coming from ROW territory• Provide knowledge on sportsbook and gaming industries• Provide knowledge on digital channels and social media• Manage team of 10 people - split between London and Sofia• Optimization of the Customer journey on mobile and desktop platforms• In charge of the international language websites - dealing with 18 languages• In charge of the translations regarding Sportsbook and Gaming• CRM - segmentation, personalisation, customer life cycles • Acquisition and retention strategy• Analysis• Defining KPI’s• Measure results and implement new strategies for achieving objectives• Report directly to ROW country manager• In charge of the team recruitment• Team development• Team work improvement • Develop and deliver creative marketing and communication strategies • Plan and implement direct marketing approaches including targeting, personalisation of messages• Data analysis, customer profiling and segmentation • Develop a social media strategy in conjunction with the ROW Country manager• Development of the products/ platforms• Manage the Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget. Show less

Head Of Digital

• Aug 2016 - Sep 2017

I was in charge of the overall digital and marketing strategy of the company. I was working with several agencies in terms of achieving objectives. During that time I was occupying the position Head of Digital. I was managing the project of developing and putting alive the new e-commerce website of the company. Together with an agency, we built up a strong e-commerce platform that was the most modern and up to date among competitors. All procedures were set up by me and my department. • Project management • Site development • Digital advertising • Social media • E-mail marketing • Marketing strategy • Digital strategy • CMS, CRM, ERP • Content creation • Reporting • Analysis Show less

Country Internet Manager

• Mar 2013 - Jan 2016

During this period I managed the Internet department in Bulgaria. I was working to manageoperations and to develop online business in Bulgaria and increase the profitability of thecompany in the e-commerce area. During the period I was holding the position of CountryInternet Manager, I faced many challenges of growing the business. Key activities I have been in charge:• Site development• Creative site concepts• Product management• People management• Project management• Stock management• E-commerce strategies• Content marketing• Email marketing• Media strategy and planning• CRM• Customer acquisition & retention strategy • Implementation of new marketing strategies• Reporting and Analysis• Product performance • Campaign Management• Working in collaboration with other sales channels• Daily work with the marketing department• Partnerships with e-commerce platforms and media• Control on local sales activity, set up new channel-specific offers which are driving sales• Multichannel communication consistency especially on brands on the internet, working with a local brand and channel managers and coordinate the workload for the internet team of 7 people• Other operational activities, as determined by the Regional internet manager, International Internet Director and Managing Director• Realizing the local internet business plan, develop Internet marketing support calendar for all sites• Full control, support, and optimization on main internet revenue channels Show less

Digital Marketing Assistant

• Jan 2012 - Mar 2013

• Content marketing• Email marketing• Product management• Planning• Stock Ordering• New product launch• Results analysis• Working with custom CMS and CRM• Product offers management• Copywriting• Product description translations• Close work with marketing departments

Data Research

• Jun 2010 - Aug 2011

• Data entry • Research • SPSS • SQL • Data entry • Research • SPSS • SQL