Dorota Konopka

Head of Growth at Klaudyna Hebda Nature
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • polski -
  • angielski -

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Experience

    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Head of Growth
      • May 2022 - Present

      Focusing on creating an overarching growth strategy and identifying growth levers, responsibility for directing and managing the company's development strategy, with particular emphasis on customer acquisition and retention, revenue growth and business expansion. Focusing on creating an overarching growth strategy and identifying growth levers, responsibility for directing and managing the company's development strategy, with particular emphasis on customer acquisition and retention, revenue growth and business expansion.

    • Poland
    • International Trade and Development
    • Director of Brand Strategy
      • Dec 2019 - Jan 2022
    • Business Consulting and Services
    • Director Of Commercial Sales
      • Sep 2018 - Mar 2019

      • Developing and implementing a strategic sales plan • Management of sales activities • Developing a fully integrated trade marketing strategy to maximize brand image, revenues and profits in the wholesale distribution channel in Poland • Analysis of customer behavior, purchasing decisions, customer segmentation. • Creating the concept of new products and services • Managing a subordinate team, setting goals, verification of results, assessment • Market analysis, indicator analysis Show less

    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Sales and Marketing Director
      • Oct 2015 - Aug 2017

      • Building sales and marketing strategies for 87 pharmacies on the Polish market. Sales budget management, business goals and implementation to achieve sales goals. • Building and implementing strategies in all categories and channels. Customer value development for solutions consistent with the trading strategy including pricing / promotional strategy, shelving / assortment strategy, distribution, commercial conditions • Creating and implementation of new tools support sales and building customers loyalty. • Managing branches and, above all, sales teams. Show less

    • Poland
    • Pharmaceutical Manufacturing
    • 400 - 500 Employee
    • Trade Marketing Department Director
      • May 2013 - Aug 2015

      Preparing and implementing successful promotional strategies – short- and long-term ones - considering market trends, customer needs in specific areas for 600 own retail outlets, increasing the sales. Introducing new solutions for supporting sales based on building loyalty and increasing profitability together with introducing new product categories. Analysing and evaluating efficiency of promotional activities, taking into account market behaviour. Proactive and reactive planning for achieving strategic goals. Show less

    • Regional Director in Business Expansion Department
      • Jul 2012 - May 2013

      Development of the chain in 5 subordinated voivodeships through optimization based on selling unprofitable pharmacies and buying profitable ones. Conducting complex trade negotiations. Preparing reports and coverages containing financial results and considering evaluation of trade surroundings of the units under negotiation. Processing the procedure of purchasing and joining the pharmacies to the chain

    • Regional Sales Director
      • Nov 2010 - Jul 2012

      Planning and responsibility for sales in the 120 pharmacies in the subordinated region. Carrying out strategic tasks by following the central price policy, together with storing and merchandising policy. Managerial cooperation with a team of pharmacy managers – monitoring, controlling and motivating teams.

    • Poland
    • Banking
    • 300 - 400 Employee
    • Bank Manager
      • May 2009 - Sep 2010

      Responsibility for realizing sales targets and guaranteeing functioning of the agency in accordance with procedures Responsibility for realizing sales targets and guaranteeing functioning of the agency in accordance with procedures

    • Pharmacy Coordinator
      • Jul 2005 - Dec 2007

      Responsible for achieving sales targets, margin and storage in the region. Controlling and supervising work of personnel of 18 pharmacies. Responsible for regional HR, marketing and Ebitda result Responsible for achieving sales targets, margin and storage in the region. Controlling and supervising work of personnel of 18 pharmacies. Responsible for regional HR, marketing and Ebitda result

    • United States
    • Financial Services
    • 700 & Above Employee
    • Finance Producs Sales Coordinator
      • Oct 2001 - Jul 2005

      Realizing sales plans for financisal services for corporations and individual clients Realizing sales plans for financisal services for corporations and individual clients

Education

  • Politechnika Łódzka
    M. A. FACULTY OF ORGANIZATION AND MANAGEMENT
    1995 - 2000

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