Experience

Save a Child's Heart Australia

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• National CEO

  • Sep 2020 - Present

  Save a Child’s Heart is an international non-profit organisation with the mission of improving the quality of pediatric cardiac care for children in countries lacking access to this care. From its home in Israel, Save a Child's Heart has saved more than 5400 children from 61 countries in Africa, South America, Europe, Asia, as well as Gaza and The Palestinian Authority and throughout the Middle East and trained more than 120 medical team members from these countries.



Moriah College

• Australia
• Education Administration Programs
• 100 - 200 Employee

• Foundation Director - The Moriah Foundation

  • Nov 2019 - Oct 2020

  Lead the Moriah College Foundation as a strong and engaging relationship manager and an advocate for Moriah College.The Foundation provides financial assistance and bursaries for the many children whose parents and grandparents prioritise a Moriah education, but for whom the financial obligation is too great.



Australian Friends of Magen David Adom

• Australia
• Fundraising
• 1 - 100 Employee

• CEO

  • Dec 2016 - Nov 2019

  Management and Strategy• Work with the Board to develop and drive the organisation’s vision and goals• Recommend and prioritise core revenue and fundraising activities • Design donor engagement strategies (key initiatives and events) to achieve financial goals• Oversee continuous improvement initiatives to improve the donor experience’• Develop ROI criteria and metrics of success• Conduct post-campaign analysis and integrate data driven decision making Financial and Operational Management• Establish financial and non-financial targets and review ongoing• Manage operational budgets, forecasts and cost control• Preparation & Presentation of financials to Board • Oversee governance and compliance• Review organisational structure and resources Marketing and Communications • Manage core marketing functions including digital, social media and traditional • Copy-writing and content creation • Translate donor insights into recommendations for measurable outcomes • Conduct post-campaign and event analysis and provide recommendations • Represent the organisation at community events and to regulatory bodies • Oversee implementation and ongoing review of CRM systemsDonor Relationship Management • Implement and evaluate gifts strategy to grow revenue sustainably. • Connect donors to the work of the organisation and impact• One-On-One donor engagement with focus on ‘Major Donors’• Nurture relationships and drive major gift cultivation and solicitation, making “asks”• Successful management of a portfolio of most generous supporters• Record donor activity in CRM• Research, identification of potential major gift donors• Strategically secure funds through corporate sponsorship• Assist Will & Bequests Manager with engagement activities/initiatives/presentations • Track and report progress using specific metrics. • Work with board members to ensure they are engaged with supporters



JNF Australia

• Australia
• Environmental Services
• 1 - 100 Employee

• Head of Marketing and Information Technology

  • Jan 2015 - Dec 2016

  • Develop overall strategic direction to help achieve organisational objectives and 'success'• Develop innovative initiatives to increase client base, level of engagement and overall revenue• Increase brand awareness and promote core messaging within target market.• Guide and influence main stakeholders and Board on brand strategy and guidelines to ensure inline with organisational goals• Encourage a data driven decision making culture• Develop actionable insights through in depth statistical analysis of consumer/donor behaviour (recency/frequency)• Ongoing Development and utilisation of client database as key marketing tool for EDM and DM campaigns • Establish and ongoing review of team key performance indicators •Establish detailed ROI models for marketing campaigns• Create and execute all ATL and BTL campaigns• Maintain brand consistency and messaging across all channels• Creation of digital social media/strategy to maximise engagement with current and target groups• Ensure digital strategy aligned with overall brand strategy• Manage SEO and SEM campaigns• General copywriting and content creation across all channels• CRM systems maintenance, process improvement and ongoing development• Creation and ongoing review of CRM reporting tools • Website/App development combining aesthetics with functionality



Richardson & Wrench and C21

• Property Sales & Management

  • Feb 2013 - Jan 2015



Hamper Magic Pty Ltd

• Food and Beverage Services

• Founder

  • May 2010 - Jan 2013

  Founded Hamper Magic Pty Ltd providing a layby service where customers pay for their Christmas requirements via a regular payment plan.Generated revenue of approximately 2m within the first years of operation.Oversee all responsibilities of management including Financial Management/ forecasting, P&L and supplier negotiations and product mixDevelopment and roll-out of e-commerce platform (Magento) Development of IT platform incl automated payment module, customer service interface, CRM capabilities, product planning (BOM) and logistics planningCreation and execution of all Marketing strategies encompassing database management, data mining and mainstream general advertising.Develop and execute digital strategies including website content management, seo/sem, social media, edm and mobile/sms.Training and ongoing support of Customer Call Centre (10 personnel) Responsible for entire logistics operation including warehousing, fulfillment and distribution



Specialty Fashion Group

• Australia
• Retail Apparel and Fashion
• 100 - 200 Employee

• National Retail Operations Manager & Head of Marketing

  • Feb 1999 - Mar 2010

  Ensured store and brand contribution delivered in line with Brand KPI’s and financial goalsBuilt and reforecast rostering and wagesIdentified potential cost savings initiatives across key business areasResponsible for national retail management of 22 Regional Managers and over 3500 store personnelLiaise with the Property team in a strategic manner to maximise site opportunities Worked alongside the Brand General Managers assisting with Brand strategyProvided stakeholders consistent feedback on store performance Identified and implemented improved Customer Service strategies. Encouragement and delivery of a strong sales culture within the BrandsWorked with Loss Prevention to reduce shrinkage Recruitment of Regional Management team, staff retention strategies including incentive programsConducted performance appraisals and effectively managed disciplinary mattersMotivated and encouraged Team Members to contribute to individual store growth through improved selling skills actively communicating and executing brand promotionsPlanned and conducted regular Regional Management meeting, store visitations and including “Roadshows” to deliver key messages on budgets, product, customer service and marketingDevelop and executing innovative marketing plans to build and promote the profile of Brand and deliver on sales budgetsBuilt and reforecast the Marketing budget and spend in line with Brand promotional calendarSet key measurables and ensure ROI against all marketing initiatives Establishment of KPI’s incl average customer sale, units per customer, membership acquisition/ retentionOngoing management of various customer loyalty & reward programs (over 3.5 million members)Manage all advertising campaigns both above and below the line including in-store collateral, catalogues, direct mail, television, radio and printed pressIdentified LSM (Local Store Marketing) opportunities such as fashion shows and special promotional events



Jackson Press/ CKPG

• Director Sales & Marketing

  • Jan 1992 - Jan 1999

  Long term success in high level sales to large corporates utilising “SPIN” selling methodologiesKey responsibility re-positioning Jackson Press as one of Australia's largest digital printers resulting in sales growth from 3 million to over 40 million dollars Personal major account sales in excess of 10 million per annum.Development of all sales & marketing strategies, budgets, account profitability and management of KPIs.Preparation of complex tender documents for major account sales.