Experience

Chevron Latinoamérica Fuels & Lubricants

• Mexico
• Oil and Gas
• 1 - 100 Employee

• Renewable Marketing Manager, Americas Products

  • 2023 - Present

  Development and deployment of lower carbon fuels brand strategy and customer experience in the US, Canada, and Latin America. Integrate with retail fuel sales, renewable energy partners, and automotive lubricant sectors to bring to market solutions that deliver “higher returns, lower carbon” value proposition across B2B and B2C customers.

• Lead Specialist, Global Marketing Enablement, Global CX

  • 2020 - 2023

  Champion modern marketing capabilities and customer experience across fuels and lubricants markets globally to ensure value creation via People, Process, and Technology. Collaborate with regions to implement new ways of marketing to drive effectiveness and efficiency through improved organizational capabilities, optimized workflow and planning process, and adoption of automated solutions to accelerate marketing modernization.

• Global Brand Communication Manager, Consumer Automotive,

  • 2016 - 2020

  Lead global integrated marketing communications activities to support new product technology go-to-market for Havoline Passenger Car Motor Oil (PCMO) and Techron Aftermarket Fuel Additives (AFA). Deploy global strategies into regional activations in global markets. Lead market research, both traditional and emerging methods, to uncover market opportunities and customer insights that inspire new product innovations, inform global marketing plan, and drive consistent/integrated customer experience across regions. Show less



Doremus

• Brazil
• Food and Beverage Services
• 200 - 300 Employee

• Global Management Supervisor

  • 2014 - 2016

  Managed global B2B integrated marketing programs and content development for HP Worldwide, from brand awareness to demand-gen driving purchase through multiple channels and media. Worked across business units, product lines (commercial PC/tablets, workstations, software and SaaS), and segments (Healthcare, Retail, Education, Media & Entertainment). Contributed to new business development efforts. Managed global B2B integrated marketing programs and content development for HP Worldwide, from brand awareness to demand-gen driving purchase through multiple channels and media. Worked across business units, product lines (commercial PC/tablets, workstations, software and SaaS), and segments (Healthcare, Retail, Education, Media & Entertainment). Contributed to new business development efforts.



DAE Advertising

• United States
• Advertising Services
• 200 - 300 Employee

• Associate Account Director

  • 2013 - 2014

  Co-headed account management, planning and strategy of Wells Fargo national B2C and B2B marketing efforts on brand reputation, new product/service introduction, in-store advertising, sponsorship and grassroots events. Provided strategic leadership across accounts, responsible for budget and account profitability. Co-headed account management, planning and strategy of Wells Fargo national B2C and B2B marketing efforts on brand reputation, new product/service introduction, in-store advertising, sponsorship and grassroots events. Provided strategic leadership across accounts, responsible for budget and account profitability.



AdAsia Communications, Inc.

• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • 2009 - 2013

  Core account lead for Verizon Wireless (~$16MM in annual agency revenue). Spearheaded Verizon Through-the-Line (TTL) advertising, digital and social efforts in the Asian-American segment, spanning Brand, Product/Service, and Promotion. Led consumer insights mining and market research. Managed relationships with partner agencies (e.g. digital, social, media) for content integration and campaign effectiveness analytics. Core account lead for Verizon Wireless (~$16MM in annual agency revenue). Spearheaded Verizon Through-the-Line (TTL) advertising, digital and social efforts in the Asian-American segment, spanning Brand, Product/Service, and Promotion. Led consumer insights mining and market research. Managed relationships with partner agencies (e.g. digital, social, media) for content integration and campaign effectiveness analytics.



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Account Executive

  • 2008 - 2009

  Managed day-to-day media relations, media monitoring and analysis in the arts, lifestyle, travel and business category. Developed media kit and story placement. Planned and organized press conferences, media tours and launch events for new performance season, feature production and exhibition, and grand opening of new venue. Managed day-to-day media relations, media monitoring and analysis in the arts, lifestyle, travel and business category. Developed media kit and story placement. Planned and organized press conferences, media tours and launch events for new performance season, feature production and exhibition, and grand opening of new venue.



Nederlander Worldwide Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Specialist

  • 2007 - 2008

  Developed new business opportunities for Broadway musical production, touring and theater partnership in Asian markets. Created and implemented integrated marketing plan for Broadway shows that tour nationwide in China. Responsible for conducting market research, overseeing media coverage, and developing sponsorship proposal. Developed new business opportunities for Broadway musical production, touring and theater partnership in Asian markets. Created and implemented integrated marketing plan for Broadway shows that tour nationwide in China. Responsible for conducting market research, overseeing media coverage, and developing sponsorship proposal.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • 2005 - 2006

  Managed day-to-day activities for the development of integrated marketing strategy and communications plan across key accounts. Led campaign execution across channels and monitored effectiveness, including TV, Radio, Print, OOH, POS/POP displays, sponsorship and partnerships. Managed day-to-day activities for the development of integrated marketing strategy and communications plan across key accounts. Led campaign execution across channels and monitored effectiveness, including TV, Radio, Print, OOH, POS/POP displays, sponsorship and partnerships.