Experience

Cerise Fine Catering

• Canada
• Hospitality
• 1 - 100 Employee

• Director of Sales

  • Mar 2010 - Present

  The Beanfield Centre, located on the Exhibition Grounds is a magnificent 110,000 sqft contemporary event venue! I welcome any and all planning an event to visit us. Please contact me at doris.bertrand@cerisefinecatering.com to schedule a site visit, off site appointment or further information. The Beanfield Centre, located on the Exhibition Grounds is a magnificent 110,000 sqft contemporary event venue! I welcome any and all planning an event to visit us. Please contact me at doris.bertrand@cerisefinecatering.com to schedule a site visit, off site appointment or further information.



Radisson Plaza Mississauga Toronto Airport

• Mississauga, Ontario

• Director of Sales & Marketing

  • Nov 2007 - Mar 2010

  Lead a sales team providing training and mentoring to ensure department success. As an active member of the pre-open team, worked with all levels of the organization to "Build the Business" including: guest rooms, meetings and events, catering, restaurant and store sales. Post opening, responsible for continuing with sales initiatives and stepping into the Assistant General Manager role insuring a high standard of customer service and quality control. Part of team that opened property. Developed and conducted formal on the job training for all new sales hires as part of the opening. Developed and implemented sales programs and other incentives to increase sales within the team. Created and outlined procedure guidelines around annual marketing planning, forecasts and budgets. Successfully saved accounts which had a 1 year delay due to opening. Represented property at a regional and corporate level sales initiatives, trade shows and other conferences. Successfully built and maintained relationships with 3rd party such as Expedia, Travelocity, TravelClick, and Helms Briscoe, Conference Direct to ensure priority positioning of the property. Contributed to the growth of the hotels occupancy rate of 63% and an ADR of $135. Planned the Grand Opening Celebration event attended by over 700 guests including the Major of Mississauga and Brampton, and over 20 media representatives. Show less



Four Points by Sheraton Toronto Lakeshore

• Toronto, Ontario

• Director of Sales & Marketing

  • Mar 2005 - Jul 2007

  Lead, hired and trained a sales team ensuring department success and responsible for all sales/marketing initiatives and targets for the property ensuring occupancy and event sales grow year over year generating budgeted revenues. Successfully increased property's occupancy rate by 35% within 2 years. Successfully increased property's ADR by $30 within 2 years. Key project team member of conversion of second property to Novotel Toronto Airport. Restructured sales department in order to support growth needs and targets which included changes to/with team members and the administration process. Conducted competitors survey resulting in better understanding of how product/service compared in the market and allowed for better accuracy in budgeting and reviewing current booked business and showed potential room for growth. Identified new target markets and developed new programs in order to generate new business revenue. Built a strong relationship with Canadian Global Sales Office resulting in positive sales growth. Show less



AFM Hospitality

• Ontario

• Regional Director of Sales

  • Jul 2002 - Oct 2004

  Responsible for the sales of managed properties within the Eastern region providing leadership by building commitment, developing and inspiring a strong, motivated and competent team to ensure sales targets are met. Contributed to the annual budgeting process putting plans in place to ensure they are achieved each year. Represented organization at sales and trade shows, conferences and during other sales initiatives. Identified new markets for each property and developed new programs and special accordingly. Oversaw the implementation of marketing plans, budgets and special projects at each property. Accountable for Property Progress Reports for all properties which was submitted on a weekly and monthly basis. Show less



Hockley Valley Resort

• Orangeville, Ontario

• Corporate Sales Manager

  • Sep 2000 - Jul 2002

  Increased group revenue by enhancing service with "One Stop Shop" Developed sales tracking worksheets to assist with future budgeting requirements. Built, grew and maintained new corporate business. Exceeded individual and group sales targets on a quarterly basis. Increased group revenue by enhancing service with "One Stop Shop" Developed sales tracking worksheets to assist with future budgeting requirements. Built, grew and maintained new corporate business. Exceeded individual and group sales targets on a quarterly basis.



Carmen's

• Hamilton, Ontario

• Director of Sales & Marketing

  • Oct 1990 - Sep 2000

  Contributed to the continued business growth resulting in over 4.2M of revenue. Researched and developed collateral for corporate market meetings and social events through solicitation which resulted in gaining market share. Increased midweek revenues by developing lunch and show programs as a result of research conducted of the market. Developed and maintained industry partner relationships that assisted in supporting and enhancing increased sales. Increased level of professionalism within the sales team through training and mentoring. Show less