Chief Creative Officer (CCO)

• Sep 2021 - Present

Chief Creative Officer

• Jun 2017 - Present

Leads strategy, planning, and creation of creative direction and collaboration. Develops executive meeting strategy, creates and edits speeches, videos, talking points and presentations. Creates strategies for both live and digital events. • Coach for Steve Wozniak interview• Envision best messaging approach to secure funding, Presentation previews and edits

IBM Automation Content Director

• Jan 2000 - Sep 2021

IBM Cloud Content Director

• Jan 2020 - Jan 2021

Creative and innovative content producer who creates exceptional client experiences across worldwide events. Passionate communications professional and engaging storyteller who crafts compelling messages to elevate brand awareness and drive sales. Blends real world experience, marketplace insight, and personal creativity to promote digital strategy across a variety of communication channels. An articulate speaker who employs powerful storytelling techniques to translate words into memorable and persuasive communications that inspire action. Possesses a proven track record of success in client consulting, leadership development, the unveiling of new technologies, and elevating brand awareness. Show less

Hybrid Cloud Event Activation Strategy

• May 2018 - Jan 2020

Client Experience Strategist and Content, IBM Marketing

• Apr 2018 - Jan 2020

IBM Executive and Workforce Communications Leader, IBM Digital

• Aug 2015 - Jun 2017

IBM Executive and Workforce Communications Leader, IBM Digital, New York City 2015 – PresentStrategic Communications Leader for General Manager, IBM Digital• Speech writing, blogging, storytelling and storyboarding• IBM employee engagement leader• Photographer, videographer and editor • Live Webcast producer, presentation creator, speaking coach • Enablement learning modules and videos for IBM Digital employees

IBM Executive Communications, Digital Sales, North America

• Sep 2012 - Aug 2015

Communications lead for North America Digital Sales leaders, bringing unique ways to share clear strategic messaging. • Speech writing for executives• Strategic story interviews for intranet and newsletters • Town Hall Presentation creation for NA Vice President• Storytelling coaching for sellers to create a dynamic delivery for clients and colleagues• Manages and develops visual content for Sales Center TV’s in Dallas, Atlanta and Toronto• Manages NA Connections site, blogs and wiki’s social messaging, and branding Show less

IBM Communications and Workforce Enablement, Intranet editor for North America

• Sep 2010 - Sep 2012

Communicates timely information to North America sales force, creating ease of access to latest news for productive selling. • Served as w3 Editor for North America, setting news and information strategy for region • Interviews with executives and sellers, produced complementary media mix for rapid feature story release on IBM intranet• Covered IBM events, produced videos and podcast series to engage sellers • Editor of bi-monthly newsletter, Link.Me, news highlights and productivity tools• Communications for North America General Managers• Leads creation of communications for Cloud Enablement team, Sales Eminence programs and Competitive team - cross-brand communications representative Show less

IBM Industry Solutions Lab Consultant and Communications

• Jun 2004 - Apr 2010

Promoted IBM business and built revenue by increasing knowledge of and interest in business transformation, leading-edge technologies and solutions across IBM and its markets • Facilitated executive client briefings -- IBM’s worldwide market sectors with focus on distribution specializing in retail• Designed, managed ISL Web site, simplified content, messaging resulting in increased site traffic• Demonstrated new innovative technologies / solutions to IBM clients, trade show attendees, successfully promoting IBM’s products and services with a focus on retail and consumer products • Conducted press demonstrations of IBM technologies featured on NBC Nightly News, The Today Show, The History Channel: Modern Marvels, NY1, Tokyo Live TV, China TV, ABC Radio and numerous magazine articles to raise awareness and educate listeners• Presented IBM’s Global Technology Outlook at Hi-Tech Hospitality conference resulted in invite to speak at the Jacob Javits Center• Lead builder of IBM Research Retail Center Show less

IBM Global Executive and Organizational Capability: Leadership Development

• Jun 2002 - Jun 2004

Managed design, development and delivery of seminal leadership development programs for IBM executives worldwide. • Incorporated creative storytelling, other design techniques into development program for executives new to IBM, Executive Insights, as vehicle for capturing audience attention and optimizing memory retention• Initiated senior leader visits to ISL to promote leaders’ deeper understanding of IBM innovation;• Coordinated / facilitated business simulation for new executives at Accelerate Executive Leadership (AccEL) Program• Created program graphics for multiple executive development programs, adding visual appeal and impact Show less

Marketing / Communications Program Manager for IBM Research

• Jan 2000 - Jan 2002

Developed communications to introduce new technologies to the marketplace.. • Built and managed first team Web site for internal communications and Researcher education • Managed client visits for Senior Vice President of Research and created publicity for IBM events • Named new technologies for IBM Research and conducted domain and trademark name searches Early in career, served respectively as Producer, Composer, Orchestrator, MIDI Engineer and Vocalist for Score Productions, Inc., creating CNN Primetime theme and ABC soap opera music. Performed as recording artist for Baby Boom Music, Inc., Lullaby’s for Starry Nights. Show less