Experience

Victory Closets

• United States
• Consumer Services
• 1 - 100 Employee

• Brand Director

  • Jan 2022 - Present



CRC Industries

• United States
• Chemical Manufacturing
• 300 - 400 Employee

• Senior Marketing Manager

  • Jul 2019 - Dec 2021

• Brand and Marketing Manager

  • Oct 2016 - Jul 2019

• Marketing Manager, Auto/Marine Division

  • 2010 - Oct 2016

  Conceptualize and execute impactful, integrated marketing campaigns to enhance brand equity and increase awareness across retail and wholesale distribution channels.Establish messaging, set guidelines and ensure consistency for 4 unique brands.Lead development of marketing and sales collateral, communications, advertising, social media and digital marketing in support of key products and product lines.Plan and negotiate all consumer and trade media.Collaborate with product development team on positioning, packaging and new product launches to effectively differentiate products in the marketplace.Oversee company’s presence at largest industry trade shows, including strategy, booth design, budgeting and logistics for related activities.Manage vendor relationships to deliver superior quality materials and effective campaigns that achieve the best results.Financial accountabilities include strategic planning, budgeting, expense management and negotiation to maximize marketing spend and identify opportunities for savings. Show less

• Marketing Manager, Marine Products

  • 1999 - 2010

  Created and implemented profitable marketing programs for Marine product line andkey accountsIdentified new product opportunities and championed through market introductionincluding competitive analysis, packaging and production coordinationFormulated and recommended pricing strategies to achieve increased profit andmarket shareRecommended, designed and executed packaging changes to improve productline viabilityReviewed product formulas for cost-saving and product rationalization opportunitiesPlanned and purchased all media in support of Marine productsDeveloped and coordinated production of sales tools and promotional andcollateral materials Show less

• Associate Marketing Manager

  • 1997 - 1999

• Associate Marketing Services Manager

  • 1996 - 1997

• Marketing Services Assistant

  • 1995 - 1996



Brown Printing Inc.

• Graphic Artist

  • 1992 - 1995



Sing Out Magazine

• Art Director

  • 1991 - 1992