Experience

Hartford Foundation for Public Giving

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Communications and Marketing Officer

  • Jan 2015 - Present

  Advancing the Foundation's mission through progressive communications. Driving to develop external and internal relationships, demonstrate outcomes and build a learning organization. • Oversees advertising campaigns and sponsorships. Provides communication and advertising expertise to fundraising, awareness and grant-based campaigns. Supports media placement in print and social channels. Measures interim performance of digital campaigns. • Leads planning, writing and delivery of high-profile materials such as research reports, program brochures, annual report and community stories. Ensures stories align with Development initiatives and donor interests. • Aids in organizational advocacy efforts by providing real-time bill tracking, editorial support of testimony and strategic documents, and ongoing environmental scans. • Orchestrates development of annual department plan and $750 k budget. Aligns to the Foundation’s strategic plan; coordinates with objectives of Development and Community Investment units. • Manages relationships with design, photography and print vendors. Provides guidance to ensure brand compliance within and beyond the Foundation. • Supports meaningful partnerships with local and regional media. Pitches op-ed ideas and delivers final content. Crafts innovative sponsorship projects to engage individual and corporate donors. Show less



Cigna Healthcare

• Hospitals and Health Care
• 700 & Above Employee

• Manager of Brand Development and Strategic Communications

  • Jul 2010 - Oct 2014

  Improved performance in all products and brands managed.● Key Project: The GO YOU Brand – Oversaw $65M budget and a coached cross-functional team of twenty. Branded and launched a global public awareness campaign during federal health reform. Coordinated across a new website, collateral, PR, and employee campaigns. Aligned top resources, partners, and vendors to execute a multi-step development and roll out plan. ● Implemented an integrated social media marketing campaign that included customer profile videos, Facebook, Pinterest, Tumblr, and LinkedIn redesign. ● Earned 500,000 Facebook fans, 90% employee re-engagement, reduced IT expenses by 25%.● Instituted a process for managing comments, reporting, and effectiveness of the GO YOU Brand campaign. Oversaw delivery, legal review, and compliance standards for content for 2013 brand hub.Spearheaded the development of branding initiatives that increased the visibility of the Cigna brand.● Brand Guidelines: Developed integrated internal and external communications that supported customer service, sales, and public relations. Coordinated communications for IT projects with high client and executive visibility. ● Branded Events: The Connecticut Forum, Susan G. Komen, Malta House of Care and other signature events. Developed pre- and post-event communications, onsite materials, and event support. ● Initiated cross-business approach to crisis communications with social response campaigns. Show less

• Manager of Senior Segment

  • Jul 2007 - Jul 2010

  Set new marketing direction by recognizing and seizing product and business opportunities for individual and group medical and pharmacy products; developed efficient operations and compliance procedures.● Increased pharmacy plan membership by 6%. ● Coordinated overall marketing strategy, messaging, and collateral for Group and Individual lines.● Guided Public Relations, Operations, and Product Teams on marketing initiatives for the Humana alliance.

• Manager, Product Communications (Consumer-Driven Health Care)

  • Jul 2003 - Jul 2007

  Effectively prioritized multiple projects that aligned marketing results for the healthcare benefits product group with business objectives that resulted in 40,000 new CDHP members in year one, and 85,000 CDHP members in year two within a $400K budget.Product continues to reduce costs for employers. ● Worked with sales operations to integrate marketing initiatives.● Created award-winning customized communications to educate and engage employees.● Developed unique value propositions for executive sales, PR, and customer communications. Show less

• Broker Communications Manager

  • Dec 2000 - Jul 2003

  Motivated direct and indirect teams during corporate transition, integrating new acquisitions and legacy systems. ● Led intranet redesign for the sales and marketing team that improved the delivery of sales tools for 30,000 employees. Designed the navigation, mandated functionality, prepared copy, and created an advisory board to oversee maintenance.● Spearheaded development of monthly broker newsletter that increased the visibility of the CIGNA brand. ● Delivered a broad library of brochures, presentations and training tools. Show less



Aetna, a CVS Health Company

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Manager of Communications

  • Mar 1998 - Nov 2000

  ● Launched new retail mutual fund product portfolio through multi-channel communications. ● Delivered broker website to support sales and customer service issues. Supported launch of initial website with content development, editorial review and compliance filings. ● Developed broker and consumer brochures, presentations, and training materials, including custom collateral to support bank sales channel. ● Enforced brand guidelines for visual display and content. ● Launched new retail mutual fund product portfolio through multi-channel communications. ● Delivered broker website to support sales and customer service issues. Supported launch of initial website with content development, editorial review and compliance filings. ● Developed broker and consumer brochures, presentations, and training materials, including custom collateral to support bank sales channel. ● Enforced brand guidelines for visual display and content.



The Hartford

• United States
• Financial Services
• 700 & Above Employee

• Research Analyst / Employee Benefits

  • Aug 1996 - Jan 1998



Cigna Healthcare

• Hospitals and Health Care
• 700 & Above Employee

• Market Research Consultant (Reinsurance)

  • Mar 1993 - Jan 1996

• Individual Life Analyst (Reinsurance)

  • Mar 1991 - Mar 1993

• Business Analyst (Investments)

  • Sep 1990 - Mar 1991