Doreen Lim

Head of Student Administration & Management at Infrastructure University Kuala Lumpur (IUKL)
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY

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Najwa Abd Razak

Doreen and I worked together on several projects in IMU and I was lucky to call her my colleague. She consistently gave 100 percent effort to the team and played a significant role in ensuring that we completed assignments on time. She is easy to work with, gets to the heart of the issue quickly and effectively. Doreen is also one of a kind, especially when it comes to difficult times as she remains calm and look for solution instead of playing the blaming game.

Saravanan Muthiah

Dear Doreen, I have known you since you were a student of mine. From then to now, I have always witnessed a consistent effort and performance, in your studies as well as your career. Lucky enough to lead you for a short period. And for those who are looking for an inspiring career coach or someone to lead the career development unit, Doreen will be an excellent candidate. She has the right knowledge. She is passionate in developing people around her and herself.

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Credentials

  • Managing Emotions, Conflicts & Change
    EQBRITE Asia Pacific
    Feb, 2020
    - Nov, 2024
  • LinkedIn Masterclass
    Digital Marketing Consultancy Sdn Bhd
    Dec, 2019
    - Nov, 2024
  • Certified Career Coach
    ITOL - Institute of Training and Occupational Learning (International HQ)

Experience

    • Malaysia
    • Higher Education
    • 1 - 100 Employee
    • Head of Student Administration & Management
      • Nov 2022 - Present

  • Freelance
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
    • Certified Career Coach
      • Dec 2018 - Present

    • Malaysia
    • Higher Education
    • 700 & Above Employee
    • Head of Career Development Unit
      • Jul 2017 - Nov 2022

      • Serves as the primary career development liaison between the university, its students and alumni, and potential employers on a state, regional, national, and international scale. • Responsible for fiscal planning and management for career services, including the operations matters. • Serves as liaison and interfaces with representatives of an industrial, governmental, non-government organization (NGO) and other relevant bodies and institutions to assist in the most effective use of career services' efforts. • Develops new contacts with external organisations stakeholders for the purpose of expanding employment opportunities for Industry Partnership engagement. • Reviews and supervises the on-campus hiring (recruitment and interviewing processes) as well as curriculum-vitae referral and job-listing services for current students as well as alumni. • Coordinates and supervises student’s development activities and training, to include guidance for professional development workshops, seminars, and conferences. • Closely coordinates communication with deans, head of departments, and other faculty to ensure that the career services department is meeting the needs and desires of the academic of the university, within the limitations imposed by the size of the students and financial support provided by the university. • Constantly monitors, analyses, and evaluates the current scope of services offered through career services and plans, implements, and directs new initiatives in collaboration with departments and schools. • Provides career advising expertise to students and alumni regarding the job-search process, interviewing, curriculum vitae, and letter writing, and all other facets of career planning through the conduct of workshops, seminars, and other presentations to student, faculty, employer, and alumni groups. Show less

    • Libraries
    • 1 - 100 Employee
    • Head of Advancement
      • Apr 2016 - Jul 2017

      A. Alumni Development and Relations • Develop and collaborate with MARCOM to produce effective promotional materials and publications to support the recruitment events and engagement activities with alumni. • Develop and manage the operations of KLASSics. • Establish a well-connected alumni network that is highly engaged and supports the development of the school. B. Business Development & Public Relations • Develop new business opportunities for the school to support the targeted admissions. • Establish and maintain excellent network and public relations with strategic partners and stakeholders. C. Organizational Development & Fundraising Sponsorship • Monitor and identify market intelligence government strategy and policy in relation to Malaysia ETP and new market development. • Develop and manage relationships with relevant authorities, philanthropists and other national stakeholders e.g charity organization. • Develop and manage the school's annual fund strategically and effectively to develop sustainable income to support the school's development. • Establish an effective reporting system for all fundraising and sponsorship programme of the school. Show less

    • Malaysia
    • Higher Education
    • 1 - 100 Employee
    • Head Of Business Development & MARCOM
      • Aug 2015 - Mar 2016

      • Create and implement and measure the success of a comprehensive marketing communications and public relations program that will enhance the University‘s image and position within the marketplace and the general public and facilitate internal and external communications. • Ensure articulation of the University’s desired image and position and assure consistent communication of image and position throughout the University. • Be responsible for the editorial direction, design, production, and distribution of all University publication. • Ensure that the University regularly conducts relevant market research, coordinate and oversee the activity. • Lead projects as assigned such as cause related marketing and special events. • Develop short and long-term plans and budgets for the marketing/ communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance. • Develop and implement the necessary procedures to the smooth operation of the marketing/communications/public relations function. • Work with relevant stakeholders to develop and maintain strategy perspective based on the market and its needs and satisfaction in organisational direction, program and services and decision-making. • Assist the formulation and administer policies to ensure the integrity of the University. • Act as an internal consultant to bring attention and solutions to the institutional priorities. Show less

    • Manager
      • Jan 2009 - Jul 2015

      • Assisting in formulation, planning and coordination of marketing strategies and activities to promote programmes and services, working with advertising and event managers. Identify, develop and evaluate marketing strategy, plan and budgets, based on university’s objectives and market characteristics. • Managing a team of marketing executives and assistants. Training and performance evaluations of personnel and oversee their daily activities. • Coordinate and participate in promotional activities, e.g. education fairs, career fairs and trade shows; working with organisers, advertisers and news press to market programmes and services. • Compilation of database and records; and ensure the marketing standard operating procedures are adhered to. Generation of internal and external audit reports and heavily involved in identifying the non-compliances and implementation of corrective actions. • Preparation and implementation of “Corporate Identity Blueprint” for the university. Organising the production of posters, buntings, brochures and social networks campaigns, e.g. website, Facebook and Instagram. • Perform general clerical tasks that include personal assistance to the Deputy Chief Executive Officer. • Deliverable include recruitment of students, academic branches’ progress tracking and monitoring; reporting on student intake statistics to senior management and stakeholders; provide direction and support to marketing teams; implement and manage promotional events; and interventions to achieve marketing outputs, marketing evaluations and assessment of results. • Host the MoA sigining at MATRADE withness by the MATRADE Deputy CEO. • Assisted Student Affairs department for internal events, Show less

Education

  • Open University Malaysia
    Master in Business Administration (M.B.A.), Business Administration and Management, General
    2011 - 2013
  • Kuala Lumpur Infrastructure University College (KLIUC)
    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
    2003 - 2009

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