Doreen Khamala
Marketing and Communications Executive at KeNIC TLD- Claim this Profile
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Bio
Silvia Sitati
Doreen is a great manager and such a delightful person to have around! I had the pleasure of working with her as I transitioned to Marketing and she led by example. She shared so much knowledge and made it really smooth for me. Her ability to achieve results in the Marketing Department for 4 years has always been an inspiration. I’m delighted I had the chance to learn from Doreen and would love to work with her again. She earns my highest recommendation not just as a thoughtful leader but as a team player as well. Thanks a lot Doreen!
Bevaline Atieno
Doreen is a great digital marketer who is always ready to learn, to take new challenges, willing to go up and beyond for her team as well as showcase her digital passion.
Silvia Sitati
Doreen is a great manager and such a delightful person to have around! I had the pleasure of working with her as I transitioned to Marketing and she led by example. She shared so much knowledge and made it really smooth for me. Her ability to achieve results in the Marketing Department for 4 years has always been an inspiration. I’m delighted I had the chance to learn from Doreen and would love to work with her again. She earns my highest recommendation not just as a thoughtful leader but as a team player as well. Thanks a lot Doreen!
Bevaline Atieno
Doreen is a great digital marketer who is always ready to learn, to take new challenges, willing to go up and beyond for her team as well as showcase her digital passion.
Silvia Sitati
Doreen is a great manager and such a delightful person to have around! I had the pleasure of working with her as I transitioned to Marketing and she led by example. She shared so much knowledge and made it really smooth for me. Her ability to achieve results in the Marketing Department for 4 years has always been an inspiration. I’m delighted I had the chance to learn from Doreen and would love to work with her again. She earns my highest recommendation not just as a thoughtful leader but as a team player as well. Thanks a lot Doreen!
Bevaline Atieno
Doreen is a great digital marketer who is always ready to learn, to take new challenges, willing to go up and beyond for her team as well as showcase her digital passion.
Silvia Sitati
Doreen is a great manager and such a delightful person to have around! I had the pleasure of working with her as I transitioned to Marketing and she led by example. She shared so much knowledge and made it really smooth for me. Her ability to achieve results in the Marketing Department for 4 years has always been an inspiration. I’m delighted I had the chance to learn from Doreen and would love to work with her again. She earns my highest recommendation not just as a thoughtful leader but as a team player as well. Thanks a lot Doreen!
Bevaline Atieno
Doreen is a great digital marketer who is always ready to learn, to take new challenges, willing to go up and beyond for her team as well as showcase her digital passion.
Credentials
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Fundamentals of Digital Marketing
Google Digital GarageJun, 2022- Sep, 2024 -
Cisco Certified Network Professional (CCNP)
Cisco -
Microsoft Certified Technology Specialist (MCTS)
Microsoft
Experience
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KeNIC TLD
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Kenya
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Telecommunications
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1 - 100 Employee
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Marketing and Communications Executive
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Jul 2022 - Present
Kenya Network Information Centre (KeNIC) is a company licensed to manage and administer the dot ke Country Code Top-Level Domain (.Ke ccTLD) name.Responsibilities; • Generate and execute marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube.• Develop successful digital campaigns.• Generating reports for digital marketing campaigns using data-based analytics tools.• Collaborate with the marketing manager in preparing marketing budgets.• Manage production of marketing materials.• Source for advertising opportunities and place adverts in relevant media.• Conceive, develop efficient and intuitive marketing strategies.• Organize and oversee advertising/communication campaigns both online and offline.• Organize and coordinate events and exhibitions.• Conduct market research and analysis to evaluate trends, brand awareness and competition.• Initiate and conduct customer and brand surveys as required.• Write and proof-read copy for diverse marketing distributions (brochures, website material, social media etc.)• Monitor progress of campaigns using various metrics and submit reports on performance.• Work with account executives to organize promotional activities.• Handle video shoots and photo shoots.• Working with designers to produce materials of visual impact and within brand guidelines.• Maintain the company website. Show less
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Acting Marketing Manager
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Jan 2023 - May 2023
In this role, I was responsible for improving the organization’s market position as per the Strategic plan of 2021-2023 to achieve brand visibility including; 1. Reporting directly to the CEO on the day-to-day management of the Marketing function. 2. Led the Marketing team and worked closely with the various managers to ensure efficient and effective operations of KeNIC.3. Ensured that the strategy and departmental plans were in place to meet internal and external stakeholder expectations.4. Ensured the value for money concept was incorporated into marketing activities and managed these activities within the budgets developed.5. Responsible for the management and development of staff in the marketing department. Show less
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Samna Digital Media
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Kenya
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Marketing Services
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1 - 100 Employee
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Creative Copywriter
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Jun 2022 - Present
Samna Media is a Social Media Agency that provides effective social media management and marketing strategy for small and medium-sized businesses in a variety of industries in Africa. Responsibilities; 1. Writing, editing and publishing engaging posts for various social networks, including Facebook, Twitter, Instagram, LinkedIn, 2. Optimizing social media posts (language, tone, message) based on our target audience’s behaviors 3. Selecting appealing images and videos to complement text 4. Track and report on social media insights (traffic, engagement, shares, conversion rates) 5. Attracting and increasing traffic to the website by adding links to your content. 6. Increasing brand awareness and readership by using relevant advertising techniques 7. Using different writing styles to appeal to different demographics 8. Converting marketing ideas into a hashtag, blog, or longer post for different social media networks. 9. Maintaining a visible online brand presence and adhering to the client’s marketing goals. Show less
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Say Cheese Writers
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Kenya
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Technology, Information and Internet
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Creative Copywriter
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Jan 2023 - Sep 2023
Say Cheese Writers (Say Cheese Ltd.) is an Online copywriting Agency that works closely with SME’s in Africa to solve their content and online marketing challenges. Responsibilities: 1. Writing, editing, and publishing engaging content for various social networks, including Facebook, LinkedIn, and Instagram 2. Optimising social media posts (language, tone, message) based on our target audience’s behaviours 3. Selecting appealing images and videos to complement text 4. Updating social media pages with compelling company news 5. Tracking and reporting on social media insights (traffic, engagement, shares, conversion rates) 6. Scheduling all social media content on Planable for approval. 7. Hashtag Research. 8. Wrote articles for the company website 9. Telegram community set-up and monthly content planning & and community management Show less
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Vituzote.com
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Kenya
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Retail
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2019 - Jun 2022
Vituzote.com are distributors of some of the world's leading housewares brands and one of Kenya's most trusted and leading sources of high-quality kitchen & dining items, home decor, garden accessories, and more. Responsibilites: - Creating a social media marketing campaigns using Facebook and Instagram to promote special events; achieved an average of 15% follower increase. - Ensure all digital marketing activities are scheduled and operated within the budgetary allocation - Advising on any paid media strategies that are worth an investment and attracting Revenue of Investment (ROI) - Creating monthly reports with the help of Google Analytics for social media pages beating the deadlines hence a 7% engagement increase and business growth. - Participating in forming effective paid search strategies and negotiating media through meticulous market research translating to a 10% click rate increase. - Creating traffic in all advertisements to target audience using specific algorithms for focused exposure translating into a 15% lead increase per post. - Took part in re-creating & developing the new website (www.vituzote.com - Published in April May 2022 ; Graphic designing using Adobe Creative Suite & content creation for the front-end web developing. - Handling queries on social media platforms to ensure customers perceive the brand in a positive way. - Discusing SEO needs and optimizing strategies for short- and long-term campaigns translating into an 8% lead generation increase. - Planning, executing, monitoring & optimizing keyword selection and audience targeting - Handling Social Media listening in terms of using platforms such as Google alerts to inform the team whenever the brand keywords are mentioned. - Writing attractive and concise copy for adverts - Overseeing accounts on search platforms e.g Google Ad Words Show less
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Online Marketer
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Feb 2018 - Feb 2019
Gosoko is an online sales website dedicated to Africa. With Gosoko, you can buy thousands of products at the best price (fashion, electronics, food, decoration, spare parts, tools, beauty products, etc. Responsibilities: • Creating and implementing pay per click campaigns(PPC) • In charge of the Content Calendar • Managing the daily running of the Customer Care and Digital Marketing Departments • Search engine optimization (SEO) and Landing Page Optimization • Setting up goals, and KPI’s For both department • Social media marketing and campaigns (Facebook, LinkedIn, Instagram and Twitter) • Track and report on campaign costs, performance and ROI throughout the demand generation lifecycle Show less
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Customer Relations, Online Content Editor and Social Media Marketer- Trainee
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Jan 2016 - Jan 2017
RINGER KENYA LIMITED is part of the Miscellaneous Nondurable Goods Merchant Wholesalers Industry Responsibilities • Online editing of platforms. • Performing updates and ensuring engagement on all social media platforms. • Increasing and maintaining social media reach on all platforms. • Representing the voice of Rupu, Pigiame on respective social media platforms. • Reporting weekly, monthly, quarterly, half-yearly, and yearly on the trends on Zendesk and social media platforms. • Ensuring the daily tracking of all sales on Rupu • Provide friendly service to internal and external customers • Deal with customers’ problems and complaints about products and services through calls, emails, and social media. • Analyse what the customer says they want and need and escalate it to the various departments. • Assist in enhancing sales for the company. • Use different types of technologies to keep records of customer conversations and transactions Show less
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Hotel Floor Supervisor
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Jan 2015 - Aug 2015
Hotel Riverview Westlands is a Boutique Hotel with twenty rooms, all en-suite with a Full board, Half board and Bed and Breakfast meal plan. It also offers a garden, conference facilities,a bar and a restaurant. Responsibilities • Carrying out needs assessments and performance reviews. • Coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes; • Ensuring all relevant communications, records and data are updated and recorded. • Forecasting and analysing data against budget figures on a weekly and/or monthly basis. • Handling the most complex customer complaints or enquiries; • Liaising with department heads to gather information and resolve issues. • Maintaining up-to-date knowledge of industry developments and involvement in networks. • Managing the daily running of the call centre. • Monitoring random calls to improve quality and track operative performance. • Organizing staffing, including shift patterns and the number of staff required to meet demand • Reviewing the performance of staff, identifying training needs and planning training sessions. • Setting and meeting performance targets for speed, efficiency, sales and quality Show less
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Network Administrator Intern
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Oct 2014 - Dec 2014
1. Network Monitoring _ use was made of appropriate software such as Nagios, Cacti to monitor the various links to KENET members. 2. Network Design _ Extensive drawing of Network topologies was carried out during the internship period especially when new links are to be implemented. I helped come up with the coming up of link profiles for different sites 3. Help desk Management- Worked at the technical help desk giving KENET members the first line of support. This involved keeping track of tickets raised by the customers. 4. Hardware and software support - tasks carried out included: software installation such us Ubuntu, FreeBSD, Debian), networking using twisted pair cabling and general maintenance of workstations Show less
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University of Nairobi
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Kenya
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Higher Education
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700 & Above Employee
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Information Technology Network Technician (School of Computing and Informatics)
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Oct 2012 - Nov 2012
1. Installing, Configuring and maintaining computer network at the school 2. Assisted in troubleshooting of the SCI LANs and providing of new IP addressing to the staff members 3. Assisted in general maintenance, installation and configuration of computers in the labs. 4. Installing, Configuring and maintaining of Software in the Labs and Offices 1. Installing, Configuring and maintaining computer network at the school 2. Assisted in troubleshooting of the SCI LANs and providing of new IP addressing to the staff members 3. Assisted in general maintenance, installation and configuration of computers in the labs. 4. Installing, Configuring and maintaining of Software in the Labs and Offices
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Education
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2019 - 2023
University of Nairobi
Masters, Business, Management, Marketing, and Related Support Services -
2012 - 2015
Jomo Kenyatta University of Agriculture and Technology
Diploma of Education, Computer/Information Technology Administration and Management -
2010 - 2011
Stonebic College
Certificate, Web Design Specialist
Community
