Doralice Costa, Esq.

Regional Account Manager at Allied Air
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US
Languages
  • Spanish -

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Karla Solá

Doralice is a well-structured and organized person. Set clear goals and maintains a winning spirit among employees. She held meetings with employees to support their organizational growth. She likes challenges and takes risks but within the organizational values and the law. Like launching new strategies that exceeded sales by 100% higher than expected. She has strong knowledge of different markets internationally and knows how handle different market expectations so in turn comes customer satisfaction.

Sandra Munoz

I had the privilege to work for Doralice Costa and get to know her both professionally and personally. I am fortunate to still have her as a mentor and a friend. She recruited me to work as Customer Service for Pacific Scientific Repair Station. Thanks to Doralice's coaching, I continue building on the knowledge gained and contribute to the company I currently work for. She was an outstanding leader. She spent significant time in my career development and ensuring I accomplished all my goals. It is with pleasure that I recommend Doralice Costa. Doralice's resume may show her work history; but what speaks volumes about her good work is her commitment to developing her team members.

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Experience

    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Regional Account Manager
      • Jun 2017 - Present

      • Introduce the use of single package vertical units to developers, architectural firms, and mechanical engineers to use in vertical construction projects, such as assisted living facilities and multi-family applications. • Negotiate bid contracts with developers for vertical construction projects. • Review internal policies, construction blueprints and plans to ensure compliance with all applicable regulations. • Introduce the use of single package vertical units to developers, architectural firms, and mechanical engineers to use in vertical construction projects, such as assisted living facilities and multi-family applications. • Negotiate bid contracts with developers for vertical construction projects. • Review internal policies, construction blueprints and plans to ensure compliance with all applicable regulations.

    • Sales, Quality and Customer Service
      • 1996 - Present

  • Anixter
    • Miami/Fort Lauderdale Area
    • Sales Account Management - South Florida
      • Jul 2016 - May 2017

      • Built the value proposition and supplier portfolio directed to electrical contractors and municipalities, resulting in the resolution of disputes and incremental growth for accounts with no sales for the prior three years. • Developed relationships with key decision makers and project managers. • Built the value proposition and supplier portfolio directed to electrical contractors and municipalities, resulting in the resolution of disputes and incremental growth for accounts with no sales for the prior three years. • Developed relationships with key decision makers and project managers.

  • The Innova Group
    • Miami/Fort Lauderdale Area
    • Independent Consultant
      • May 2016 - Jun 2016

      • Situational assessment of business, focus on financial and operational performance to provide options improve business with respect to market growth opportunities and organizational re-structuring • Build comparative scenarios evaluate mergers and/or acquisitions • Apply Lean Six Sigma Methodology in all commercial processes to establish culture of continuos improvement • Situational assessment of business, focus on financial and operational performance to provide options improve business with respect to market growth opportunities and organizational re-structuring • Build comparative scenarios evaluate mergers and/or acquisitions • Apply Lean Six Sigma Methodology in all commercial processes to establish culture of continuos improvement

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Commercial Senior Sales Manager, Caribbean
      • 2014 - 2016

      Led and supported team execution sale plan and maximization profitability, in accordance to brand positioning: Whirlpool, Maytag, Amana, Kitchen Aid • P&L Management Caribbean Sales >$100M. Led Commercial Organization with 20 Salesmen, Sales Administration and Local Trade Marketing; along with over 60 Third-Party Merchandisers focused on Sell-Out of over 340K units of major appliances in Caribbean Region • Delivered sales growth 9% YOY through Sept. ‘15; highest monthly… Show more Led and supported team execution sale plan and maximization profitability, in accordance to brand positioning: Whirlpool, Maytag, Amana, Kitchen Aid • P&L Management Caribbean Sales >$100M. Led Commercial Organization with 20 Salesmen, Sales Administration and Local Trade Marketing; along with over 60 Third-Party Merchandisers focused on Sell-Out of over 340K units of major appliances in Caribbean Region • Delivered sales growth 9% YOY through Sept. ‘15; highest monthly sales recorded in March, April, May and June since 2008. • Developed and implemented Variable Compensation Program to motivate and ensure results-oriented, accountability within Commercial team.

    • Customer Relations Senior Manager
      • 2012 - 2014

      • Managed Quality & Service Organization with 21 Associates and over 120 Independent Service Contractors to provide product support of over 500K units covered under manufacturer warranty in Venezuela, Ecuador and Caribbean Region. • Over-delivered all Quality & Service Key Metrics; achieved Reduction -10% Total Warranty Costs versus plan by year end 2014. • VEC Region warranty cost savings contributed 35% for LAR International total, delivering FY savings of $465K by year end 2014. •… Show more • Managed Quality & Service Organization with 21 Associates and over 120 Independent Service Contractors to provide product support of over 500K units covered under manufacturer warranty in Venezuela, Ecuador and Caribbean Region. • Over-delivered all Quality & Service Key Metrics; achieved Reduction -10% Total Warranty Costs versus plan by year end 2014. • VEC Region warranty cost savings contributed 35% for LAR International total, delivering FY savings of $465K by year end 2014. • Implemented CRM System in PR & DR, improving accuracy of customer service metric and created a product performance database.

    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • CCA Area Sales Manager
      • 2010 - 2012

      • Oversaw, trained and coached a Sales Team of 5 and secured over $25.5MM in orders to exceed CCA forecast, YOY growth 15% • Realized $133K in additional contribution margin by improving product mix and portfolio expansion, incorporating construction projects for LED fixtures, and improving linear fluorescent bulb sales. • Increased sales new go-to-market strategy: established regional OEM as qualified vendor to supply low-cost fixtures; developed local distribution channel; and, defined… Show more • Oversaw, trained and coached a Sales Team of 5 and secured over $25.5MM in orders to exceed CCA forecast, YOY growth 15% • Realized $133K in additional contribution margin by improving product mix and portfolio expansion, incorporating construction projects for LED fixtures, and improving linear fluorescent bulb sales. • Increased sales new go-to-market strategy: established regional OEM as qualified vendor to supply low-cost fixtures; developed local distribution channel; and, defined re-channeled small accounts through key exporters • Completed Trade Area Analysis to develop roadmap, and grew region from $14.7M to $32M thru retail, distribution and projects vertical markets. Show less • Oversaw, trained and coached a Sales Team of 5 and secured over $25.5MM in orders to exceed CCA forecast, YOY growth 15% • Realized $133K in additional contribution margin by improving product mix and portfolio expansion, incorporating construction projects for LED fixtures, and improving linear fluorescent bulb sales. • Increased sales new go-to-market strategy: established regional OEM as qualified vendor to supply low-cost fixtures; developed local distribution channel; and, defined… Show more • Oversaw, trained and coached a Sales Team of 5 and secured over $25.5MM in orders to exceed CCA forecast, YOY growth 15% • Realized $133K in additional contribution margin by improving product mix and portfolio expansion, incorporating construction projects for LED fixtures, and improving linear fluorescent bulb sales. • Increased sales new go-to-market strategy: established regional OEM as qualified vendor to supply low-cost fixtures; developed local distribution channel; and, defined re-channeled small accounts through key exporters • Completed Trade Area Analysis to develop roadmap, and grew region from $14.7M to $32M thru retail, distribution and projects vertical markets. Show less

    • Director Customer Service and Operations
      • 2007 - 2010

      • Directed Aftermarket Organization comprised of 44 Associates, with 5 Direct Reports, to Support Customer Portfolio $39.0M. • Delivered $1.033M incremental revenue; surpassing goal by 107%, carrying-out inside sales effort • Developed Pricing Strategy, achieved $1.435M cumulative price gains; exceeding target by 36% • Employed Danaher Business System Tools to yield operational and transactional process improvements: reduction Quote Cycle Time by 7.1 days and completed four Lean… Show more • Directed Aftermarket Organization comprised of 44 Associates, with 5 Direct Reports, to Support Customer Portfolio $39.0M. • Delivered $1.033M incremental revenue; surpassing goal by 107%, carrying-out inside sales effort • Developed Pricing Strategy, achieved $1.435M cumulative price gains; exceeding target by 36% • Employed Danaher Business System Tools to yield operational and transactional process improvements: reduction Quote Cycle Time by 7.1 days and completed four Lean Conversions and two Kaizen Events resulting in the implementation of electronic data management. Show less • Directed Aftermarket Organization comprised of 44 Associates, with 5 Direct Reports, to Support Customer Portfolio $39.0M. • Delivered $1.033M incremental revenue; surpassing goal by 107%, carrying-out inside sales effort • Developed Pricing Strategy, achieved $1.435M cumulative price gains; exceeding target by 36% • Employed Danaher Business System Tools to yield operational and transactional process improvements: reduction Quote Cycle Time by 7.1 days and completed four Lean… Show more • Directed Aftermarket Organization comprised of 44 Associates, with 5 Direct Reports, to Support Customer Portfolio $39.0M. • Delivered $1.033M incremental revenue; surpassing goal by 107%, carrying-out inside sales effort • Developed Pricing Strategy, achieved $1.435M cumulative price gains; exceeding target by 36% • Employed Danaher Business System Tools to yield operational and transactional process improvements: reduction Quote Cycle Time by 7.1 days and completed four Lean Conversions and two Kaizen Events resulting in the implementation of electronic data management. Show less

    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Sales Engineer
      • 2004 - 2007

      • Grew PR Market by 5% and Caribbean Markets by 19%. Exceeding Sales Budget of $2.3 M to Murray and Siemens Distributors in Puerto Rico and Caribbean. • Re-Introduced brands by establishing relationships with Electrical Contractors in PR through PRECA, organization which retains all electrical contractors and provide platform to establish product standards • Completed NEMA Trade Area Analysis to establish pricing strategy for district and expand market coverage by appointing two new… Show more • Grew PR Market by 5% and Caribbean Markets by 19%. Exceeding Sales Budget of $2.3 M to Murray and Siemens Distributors in Puerto Rico and Caribbean. • Re-Introduced brands by establishing relationships with Electrical Contractors in PR through PRECA, organization which retains all electrical contractors and provide platform to establish product standards • Completed NEMA Trade Area Analysis to establish pricing strategy for district and expand market coverage by appointing two new Murray distributors in PR. • Performed Accounts Receivables Review on assigned customer accounts; collecting over $150K Delinquent Accounts. Show less • Grew PR Market by 5% and Caribbean Markets by 19%. Exceeding Sales Budget of $2.3 M to Murray and Siemens Distributors in Puerto Rico and Caribbean. • Re-Introduced brands by establishing relationships with Electrical Contractors in PR through PRECA, organization which retains all electrical contractors and provide platform to establish product standards • Completed NEMA Trade Area Analysis to establish pricing strategy for district and expand market coverage by appointing two new… Show more • Grew PR Market by 5% and Caribbean Markets by 19%. Exceeding Sales Budget of $2.3 M to Murray and Siemens Distributors in Puerto Rico and Caribbean. • Re-Introduced brands by establishing relationships with Electrical Contractors in PR through PRECA, organization which retains all electrical contractors and provide platform to establish product standards • Completed NEMA Trade Area Analysis to establish pricing strategy for district and expand market coverage by appointing two new Murray distributors in PR. • Performed Accounts Receivables Review on assigned customer accounts; collecting over $150K Delinquent Accounts. Show less

    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Sales Engineer
      • 2000 - 2004

      • Increased brand market share and sales of electrical products in South Florida, sold through distributors • Exceeded $3.5M Sales Budget by 52% to Distributors for Stock and Resi/Commercial Projects. • Member of Peak Performers ’04, Top 25 Salesmen in the Nation. • Increased stock orders 16% YOY for Lennar Corporate Agreement. • Improved GE Supply inventory turns by shifting to 60% balance of sales coming from stock and small projects.

    • Quality Manager - Six Sigma Black Belt
      • 1998 - 2000

      • Created Model on Application Six Sigma Methodology for Domestic and International Service Businesses to Monitor Customer Disappointments, Supplier Delinquencies and Inventory Planning. • Establishing Top Level Business Indicators for our Aircraft Engines, Power Systems and Ind. Systems Programs. • Black Belt Project - Operational Audit Turbine Program; reconciling inventory from original off-load and recovering $1.5M GM • Taught Six Sigma Methodology, coached over 12 Green Belt… Show more • Created Model on Application Six Sigma Methodology for Domestic and International Service Businesses to Monitor Customer Disappointments, Supplier Delinquencies and Inventory Planning. • Establishing Top Level Business Indicators for our Aircraft Engines, Power Systems and Ind. Systems Programs. • Black Belt Project - Operational Audit Turbine Program; reconciling inventory from original off-load and recovering $1.5M GM • Taught Six Sigma Methodology, coached over 12 Green Belt Projects through completion.

Education

  • Florida International University - College of Law
    Juris Doctor, Cum Laude
    2019 - 2021
  • Nova Southeastern University Shepard Broad College of Law
    Juris Doctor
    2018 - 2019
  • University of Miami - School of Business
    MBA, International Business
    2002 - 2003
  • Marquette University
    BSME, Engineering
    1991 - 1995
  • Colegio Puertorriqueno Ninas
    High School Diploma
    1987 - 1991

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