Chief Marketing Officer

• Sep 2021 - Present

iotum is a leader in virtual collaboration platforms. We’ve created a suite of next-generation solutions to enhance your experiences - through artificial intelligence, community building, and a commitment to making meetings matter. I oversee all marketing and sales initiatives to support the achievement of user acquisition and conversion goals using paid, earned, and owned channels. Direct and mentor the marketing and sales teams to gather MQLs and SQLs from multiple sources. Manage a… Show more iotum is a leader in virtual collaboration platforms. We’ve created a suite of next-generation solutions to enhance your experiences - through artificial intelligence, community building, and a commitment to making meetings matter. I oversee all marketing and sales initiatives to support the achievement of user acquisition and conversion goals using paid, earned, and owned channels. Direct and mentor the marketing and sales teams to gather MQLs and SQLs from multiple sources. Manage a variety of inbound and outbound marketing and sales tactics including ABM, PR, SEO, email marketing, paid advertising, social media, tradeshows, and events. Craft user journeys across multiple segments to bring cutting-edge client education and content to our prospects and customers. Ideate, create, manage and improve lead generation campaigns and revenue growth, measuring results using analytic tools and altering as needed. Craft conversion path from start to finish using paid AdWords, Facebook Ads, landing pages, and drip/nurture campaigns to grow user lifecycle and upsell. Attend bi-weekly management meetings and quarterly board meetings to advise, govern, oversee policy and direction, and assist with the leadership and general promotion of all of iotum's brands. Develop internal relationships with key stakeholders to create organizational alignment. Influence technology stack to ensure all marketing efforts are optimized. Implemented and currently manage CRM, and Marketing Automation platforms integrating them with WordPress, Survey Monkey, Trust Pilot, and Zappier. Mine customer data and conduct competitor analysis to keep ahead of market trends, influence product roadmap, and guide marketing initiatives. Oversee a database of over 800k users, ensuring that we are compliant with CASL and GDPR Legislation.

Marketing Director

• Dec 2019 - Sep 2021

Senior Marketing Manager

• Apr 2018 - Dec 2019

Marketing Manager

• Sep 2016 - Apr 2018

Marketing Project Manager

• Sep 2015 - Sep 2016

Client Services Manager

• Sep 2014 - Sep 2015

Responsible for building and executing marketing campaigns for a large portfolio of clients, ensuring all methods are aligned with the creative channel mix. Arrange contests, events and exhibits for clients to generate favorable public brand perception. Maintain cooperative relationships to develop PR and Buzz. Develop marketing tools used to monitor internal and external KPI's and ROI. Ideation to create proposals/presentations for client pitches using PowerPoint and Adobe Photo Shop… Show more Responsible for building and executing marketing campaigns for a large portfolio of clients, ensuring all methods are aligned with the creative channel mix. Arrange contests, events and exhibits for clients to generate favorable public brand perception. Maintain cooperative relationships to develop PR and Buzz. Develop marketing tools used to monitor internal and external KPI's and ROI. Ideation to create proposals/presentations for client pitches using PowerPoint and Adobe Photo Shop. Accountable for client projects, budget management and responsible for producing measurable business results. Responsible for leading Account Coordinators through strategic development and tactical marketing incentives. Manage and integrate all facets of long-term relationships with key personnel in both advertising agencies and with direct clients, while providing the utmost customer service.Lead project reviews, brainstorming sessions and participate in weekly customer presentations. Show less Responsible for building and executing marketing campaigns for a large portfolio of clients, ensuring all methods are aligned with the creative channel mix. Arrange contests, events and exhibits for clients to generate favorable public brand perception. Maintain cooperative relationships to develop PR and Buzz. Develop marketing tools used to monitor internal and external KPI's and ROI. Ideation to create proposals/presentations for client pitches using PowerPoint and Adobe Photo Shop… Show more Responsible for building and executing marketing campaigns for a large portfolio of clients, ensuring all methods are aligned with the creative channel mix. Arrange contests, events and exhibits for clients to generate favorable public brand perception. Maintain cooperative relationships to develop PR and Buzz. Develop marketing tools used to monitor internal and external KPI's and ROI. Ideation to create proposals/presentations for client pitches using PowerPoint and Adobe Photo Shop. Accountable for client projects, budget management and responsible for producing measurable business results. Responsible for leading Account Coordinators through strategic development and tactical marketing incentives. Manage and integrate all facets of long-term relationships with key personnel in both advertising agencies and with direct clients, while providing the utmost customer service.Lead project reviews, brainstorming sessions and participate in weekly customer presentations. Show less

Project Manager and Client Services

• Jan 2011 - Sep 2014

Prepared budgets and worked within the budgets to create innovative and strategic brand programs to be executed infield. Setting goals and objectives, concept development, planning and implementing, execution and management, controlling and reporting, closing and archiving. Determined Human Resource Requirements. Source, interview, hire and train new employees. Create and manage teams up to 100 staff members in national and international programs. Tracked, measured and evaluated… Show more Prepared budgets and worked within the budgets to create innovative and strategic brand programs to be executed infield. Setting goals and objectives, concept development, planning and implementing, execution and management, controlling and reporting, closing and archiving. Determined Human Resource Requirements. Source, interview, hire and train new employees. Create and manage teams up to 100 staff members in national and international programs. Tracked, measured and evaluated metrics that are key to demonstrating ROI for clients: consumer impressions, measured touches, sales and conversion impact, systems analysis and program audits. Show less Prepared budgets and worked within the budgets to create innovative and strategic brand programs to be executed infield. Setting goals and objectives, concept development, planning and implementing, execution and management, controlling and reporting, closing and archiving. Determined Human Resource Requirements. Source, interview, hire and train new employees. Create and manage teams up to 100 staff members in national and international programs. Tracked, measured and evaluated… Show more Prepared budgets and worked within the budgets to create innovative and strategic brand programs to be executed infield. Setting goals and objectives, concept development, planning and implementing, execution and management, controlling and reporting, closing and archiving. Determined Human Resource Requirements. Source, interview, hire and train new employees. Create and manage teams up to 100 staff members in national and international programs. Tracked, measured and evaluated metrics that are key to demonstrating ROI for clients: consumer impressions, measured touches, sales and conversion impact, systems analysis and program audits. Show less

Bookkeeper and Administrator

• Oct 2010 - Jan 2011

Account Manager

• May 2010 - Oct 2010