Dora Kafourou

eCommerce Digital Marketing Manager at ofarmakopoiosmou.gr
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR

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Experience

    • Greece
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • eCommerce Digital Marketing Manager
      • Sep 2016 - Present

      - Manage site content & on-site marketing - Create & manage all day to day content - Manage & grow social media accounts - Create and maintain content calendars - Create & Update promotions on-site - Optimizing landing pages, websites and page content. - Content Creation for ofarmakopoiosmou blog "Health & Beauty Secrets Blog" - Implementing Search Engine Optimisation (SEO) to improve the website’s ranking in the search engines - Monitor the website’s traffic, conversion rates & KPIs - Crete and maintain knowledge base for monthly promotions and campaigns - Reporting, analysing and interpreting statistical web data using Google Analytics & Moz Pro - Creating & running social media & on-site competitions - Carrying out effective market research for possible opportunities - PR & Communication with media & influencers to create advertorials Show less

    • Greece
    • Software Development
    • 1 - 100 Employee
    • Marketing Consultant
      • Apr 2015 - Jun 2016

      • Participated to the redesign and rebranding process of the upcoming website • Develop and define tactics to drive site traffic, acquire new customers and retain current customers • Develop short and long term strategies to increase website traffic & conversion • Develop and design promotional marketing activities for sales growth (eg. email Marketing, Loyalty Program) • Part of the sales team • Communication with new customers • Communication with media to promote new products and services • Search and define new sources to promote products and services Show less

  • AVERIN
    • Athens, Greece
    • Ecommerce Marketing Manager
      • May 2015 - Jan 2016

      • Lead the design process of the e-Commerce Platform and Website • Lead the design and branding process • Define tactics to drive site traffic, acquire new customers and retain current customers • Design short and long term strategies to increase website traffic & conversion • Supervision, daily management and monitoring of the e-shop (eg. monitor Google Analytics) • Organize and supervision of sales team • Lead the design process of the e-Commerce Platform and Website • Lead the design and branding process • Define tactics to drive site traffic, acquire new customers and retain current customers • Design short and long term strategies to increase website traffic & conversion • Supervision, daily management and monitoring of the e-shop (eg. monitor Google Analytics) • Organize and supervision of sales team

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
      • Sep 2013 - Nov 2013

      • Promoted the Outgoing Internships program to university students • Communication with participants• Set goals and supervise the team

      • Nov 2012 - Nov 2013

      • Promoted the Outgoing Internships program to university students • Communication with participants • Team working and communication

    • Human Resources Services
    • 1 - 100 Employee
    • Coordinator of Organisation Committee Patras
      • Jan 2013 - Apr 2013

      • Supervision of the Organization Committee of Patras • Organized event for University Students • Set goals and strat • Develop and implement communication strategy to promote the event • Communication with professors and CV experts to tutor students and speak to the event • Supervision of the Organization Committee of Patras • Organized event for University Students • Set goals and strat • Develop and implement communication strategy to promote the event • Communication with professors and CV experts to tutor students and speak to the event

Education

  • Excelixi SA, Center of Sustainable Entrepreneurship
    Diploma - Seminar, Digital Transformation in Retail
    2017 - 2017
  • ALBA Graduate Business School
    Professional Diploma, Digital Marketing
    2016 - 2016
  • University of Piraeus
    Certificate in eCommerce, eLearning Program, Business/Managerial Economics
    2016 - 2016
  • University of Patras
    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
    2011 - 2015

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