Dora Kafourou
eCommerce Digital Marketing Manager at ofarmakopoiosmou.gr- Claim this Profile
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Bio
Experience
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ofarmakopoiosmou.gr
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Greece
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Wellness and Fitness Services
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1 - 100 Employee
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eCommerce Digital Marketing Manager
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Sep 2016 - Present
- Manage site content & on-site marketing - Create & manage all day to day content - Manage & grow social media accounts - Create and maintain content calendars - Create & Update promotions on-site - Optimizing landing pages, websites and page content. - Content Creation for ofarmakopoiosmou blog "Health & Beauty Secrets Blog" - Implementing Search Engine Optimisation (SEO) to improve the website’s ranking in the search engines - Monitor the website’s traffic, conversion rates & KPIs - Crete and maintain knowledge base for monthly promotions and campaigns - Reporting, analysing and interpreting statistical web data using Google Analytics & Moz Pro - Creating & running social media & on-site competitions - Carrying out effective market research for possible opportunities - PR & Communication with media & influencers to create advertorials Show less
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NetSemantics S.A.
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Greece
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Software Development
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1 - 100 Employee
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Marketing Consultant
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Apr 2015 - Jun 2016
• Participated to the redesign and rebranding process of the upcoming website • Develop and define tactics to drive site traffic, acquire new customers and retain current customers • Develop short and long term strategies to increase website traffic & conversion • Develop and design promotional marketing activities for sales growth (eg. email Marketing, Loyalty Program) • Part of the sales team • Communication with new customers • Communication with media to promote new products and services • Search and define new sources to promote products and services Show less
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AVERIN
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Athens, Greece
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Ecommerce Marketing Manager
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May 2015 - Jan 2016
• Lead the design process of the e-Commerce Platform and Website • Lead the design and branding process • Define tactics to drive site traffic, acquire new customers and retain current customers • Design short and long term strategies to increase website traffic & conversion • Supervision, daily management and monitoring of the e-shop (eg. monitor Google Analytics) • Organize and supervision of sales team • Lead the design process of the e-Commerce Platform and Website • Lead the design and branding process • Define tactics to drive site traffic, acquire new customers and retain current customers • Design short and long term strategies to increase website traffic & conversion • Supervision, daily management and monitoring of the e-shop (eg. monitor Google Analytics) • Organize and supervision of sales team
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Sep 2013 - Nov 2013
• Promoted the Outgoing Internships program to university students • Communication with participants• Set goals and supervise the team
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Nov 2012 - Nov 2013
• Promoted the Outgoing Internships program to university students • Communication with participants • Team working and communication
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Job Fair Athens
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Human Resources Services
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1 - 100 Employee
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Coordinator of Organisation Committee Patras
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Jan 2013 - Apr 2013
• Supervision of the Organization Committee of Patras • Organized event for University Students • Set goals and strat • Develop and implement communication strategy to promote the event • Communication with professors and CV experts to tutor students and speak to the event • Supervision of the Organization Committee of Patras • Organized event for University Students • Set goals and strat • Develop and implement communication strategy to promote the event • Communication with professors and CV experts to tutor students and speak to the event
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Education
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Excelixi SA, Center of Sustainable Entrepreneurship
Diploma - Seminar, Digital Transformation in Retail -
ALBA Graduate Business School
Professional Diploma, Digital Marketing -
University of Piraeus
Certificate in eCommerce, eLearning Program, Business/Managerial Economics -
University of Patras
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General