• Dec 2022 - Present

• Mar 2020 - Present

Marketing And Public Relations Coordinator

• Apr 2015 - Mar 2020

Promote the business and brand of an author/artist through digital and social media. Identify and track contact with influencers and relevant groups, using LinkedIn. Write a wide range of content, including press releases, web copy, brand messaging. Use Google Analytics to track web metrics, including number of visitors, pages viewed, time on site, and bounce back rates. Client face with publishers to coordinate marketing efforts. • Managed a project to create the author’s website, writing copy and taking photos used on the site. • Created and managed social media platforms. • Conducted independent research. • Booked and attended media events. • Developed editorial calendars, media materials, and wrote media lists. Show less

Public Relations Account Executive

• Jan 2015 - Mar 2020

Market a cleaning business that serves high net worth clients on the Gold Coast and North Shore. Lead employees during brainstorming meetings to discover new messaging strategies and to build team morale. Develop long-term relationships with decision-makers at current and prospective clients. Pitch and secure media in a variety of outlets. Facilitate client facing and client correspondence. • Developed competitive marketing strategies and developed and executed social media strategies. • Resolved two crisis management situations with a customer and employee. • Put the business on Facebook and connect with groups that drive referrals. • Built the company website with SEO content that is customer-focused. • Provided regular written account status reports of all work in progress. Show less