Don Praveen Liyanage

Digital Business Analyst at Aligent
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Contact Information
us****@****om
(386) 825-5501
Location
Adelaide, South Australia, Australia, AU
Skills

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5.0

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Ayden Vojnić

Don is an analytical, driven and task-orientated individual. His BA skills are well refined and he would make a valuable asset to any organisation.

Garin Diasz

I have know this young man from the day he joined us .to me he was someone who led from the front ,he was someone I could always count on ,praveen was the kind of boy who I would like to pick in my trainings as a role model as good leader dadicated and loved by his team .I admired him mist because of his ability to work unsupervised and his integrity and honesty .I truly miss him in office and in my classrooms .I wish him all the very best

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Credentials

  • Business Analyst
    RMIT University
    Jul, 2022
    - Oct, 2024
  • Asking Effective Questions During Requirements Elicitation
    LinkedIn
    May, 2022
    - Oct, 2024
  • Digital Marketing Foundations
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Business Analysis Foundations
    LinkedIn
    May, 2021
    - Oct, 2024
  • Life Time Member
    Golden Key International Honour Society
    May, 2019
    - Oct, 2024
  • Assosiate of Charted Instititute of Marketing - UK
    CIM | The Chartered Institute of Marketing
    Dec, 2017
    - Oct, 2024
  • Adobe Certified Professional - Adobe Analytics Business Practitioner
    Adobe
    Jul, 2023
    - Oct, 2024
  • Google Analytics Certification
    Google
    Nov, 2022
    - Oct, 2024
  • AMI Graduate Member
    Australian Marketing Institute
    Jan, 2020
    - Oct, 2024

Experience

  • Aligent
    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Business Analyst
      • Jun 2022 - Present
  • Brick and Mortar
    • United States
    • Leasing Non-residential Real Estate
    • Digital Account Manager
      • Jul 2021 - May 2022

      Responsibilities Marketing Consulting: - Use data to conduct growth analysis, cross-product/category mapping, and identify meaningful segments. - Identifying marketing automation opportunities. - Planning and implementing strategic content calendars, EDMS, SMS, and database management. - Planning, implementing and optimizing digital media campaigns - paid social, PPC, programmatic, LinkedIn. - Interpreting web analytics to identify opportunities to enhance user experience and CRO. Account Management: - Client onboarding. - Identifying client’s objectives. - Negotiating media budgets. - Ongoing review and planning meetings Show less

  • CoreLogic Australia
    • Australia
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Snr. Assosiate Business Development
      • Feb 2020 - Jul 2021

      Responsibilities were to identify business development opportunities across verticals and nurture cold leads. I also did a secondment role and received training as a junior business analyst while showing a senior business analyst. Learnings as a trainee business analyst : - Initiated requirement gathering sessions and facilitated reviews. - Conducted data analysis to understand business problems. - Created process maps, prototypes to visualize concepts. - Articulating business requirements - wrote user cases. - Acceptance criteria writing – Used ‘Given, When, Then’ template. - User guide writing- created a knowledge hub for staff in Zen desk and created knowledge articles for customers to self-service. Show less

  • Peregrine Corporation
    • Australia
    • Retail
    • 400 - 500 Employee
    • Customer Service Representative
      • Sep 2018 - Jan 2020
  • KMT Partners
    • Australia
    • Accounting
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2019 - Dec 2019
  • Dufry Group
    • Switzerland
    • Retail
    • 700 & Above Employee
    • Senior Marketing Specialist
      • Aug 2014 - Jul 2018

      Responsibilities - Planned marketing activities/tactics. -Coordinated marketing and media agencies - Negotiated, conceptualized, and executed supplier-funded promotions. Suppliers included - Diageo, - Pernod Ricard, Treasury Wine, Imperial Tobacco, BAT, Estee Lauder, Master Card, American Express. - Carried out data analysis (category growth, penetration, repeat purchase, share of category requirements, variance calculations). - Implement branding/service guidelines across all digital and traditional channels. - Developed marketing collaterals (content and graphics). These included - point-of-sale material for the retail stores, magazine adverts, outdoor billboards, web, social media. - Conducted market research and surveys. - Manage the annual marketing budget. *** Previous company name - World Duty-Free Group Show less

Education

  • University of South Australia
    International Master of Business Administration, Marketing Science
    2018 - 2020
  • CIM | The Chartered Institute of Marketing
    Post Graduate Diploma, Marketing
    2016 - 2018
  • University of Colombo
    Bachelor of Business Administration - BBA
    2010 - 2014
  • CIMA
    Diploma, Management Accounting
    2010 - 2012
  • St. Peter's College Colombo
    1996 - 2009

Community

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